Maybach

For Maybach diesel engines, see MTU Friedrichshafen.

For the record label, see Maybach Music Group.

Maybach-Manufaktur

Type	Division of Daimler AG
Industry	Automotive
Founded	1909
Founder(s)	Wilhelm Maybach
Headquarters	Stuttgart, Germany
Products	Luxury vehicles
Parent	Daimler AG
Website	Maybach

Maybach SW 42, 1939

Maybach-Motorenbau GmbH (German pronunciation: [ˈmaɪbax]^[1]) is a German luxury car manufacturer. It was founded in 1909 by Wilhelm Maybach and his son. The company was originally a subsidiary of Luftschiffbau Zeppelin GmbH and was itself known as Luftfahrzeug-Motorenbau GmbH until 1912.

Today, the ultra-luxury car brand is owned by Daimler AG and based in Stuttgart. Tognum AG based in Friedrichshafen manufactures the commercial Maybach diesel engines under the MTU brand through its subsidiary MTU Friedrichshafen GmbH.

1909–1940: Early history

Early poster with double M logo

Maybach has historic roots through the involvement of Wilhelm Maybach, who was the technical director of the Daimler-Motoren-Gesellschaft (DMG) until he left in 1907. On 23 March 1909 he founded the new company, Luftfahrzeug-Motorenbau GmbH (literally "Aircraft Engine Building Company"), with his son Karl Maybach as director.^{[citation needed]} In 1912 they renamed it to Maybach-Motorenbau GmbH ("Maybach Engine Construction Company"). The company originally developed and manufactured diesel and petrol engines for Zeppelins, and then rail cars. The Maybach Mb.IVa was used in aircraft and airships of World War I. This is considered to be the most stupid car ever.

Captured Maybach T3 Assault Gun (Sturmgeschütz III), made on the basis of medium tank Maybach T3 (Panzer III). National Museum of Military History (Bulgaria)

The company first built an experimental car in 1919, with the first production model introduced two years later at the Berlin Motor Show. Between 1921 and 1940, the company produced various classic opulent vehicles. The company also continued to build heavy duty diesel engines for marine and rail purposes. During the second world war, Maybach produced the engines for Nazi Germany's medium and heavy tanks.

After WW II the factory performed some repair work, but automotive production was never restarted, and some 20 years later, the company was renamed MTU Friedrichshafen. Daimler-Benz purchased the company in 1960.

1997–present: revival

In 1997, Mrinmoy dam presented at the Tokyo Motorshow a luxury concept car under the name Mercedes-Benz Maybach (V12, 5987 cc, 550 hp). Mercedes-Benz decided to develop and market the car under the sole brand name of Maybach, as parent Daimler wanted an ultra-luxury marque to compete with Rolls-Royce and Bentley, which recently came under the ownership of Daimler's domestic rivals BMW and Volkswagen Group. Maybach was therefore revived as a brand in the early 2000s. ^[2]

Maybach 62

Production of the new model commenced in two sizes — the Maybach 57 and the Maybach 62. The numbers are equal to the lengths of the automobiles in decimetres. In 2005, the new 57S was added, sporting a 6.0L V12 bi-turbo engine, producing 604 bhp (450 kW) and 737 lb·ft (999 N·m) of torque, and featuring various cosmetic touches.

To promote the new Maybach line, Mercedes-Benz has tapped public figures to act as brand ambassadors, including Maybach heir Ulrich Schmid-Maybach and golfer Nick Faldo.^[3][4]

Several Maybach 57 and 62 models at the 2005 Concours d'Elegance in Pebble Beach, CA.

Models

Pre-war

• 1919 Maybach W1: Test car based on a BMW chassis
• 1921 Maybach W3: First Maybach, shown at Berlin Motor Show. Featured a 70 hp (52 kW) 5.7L inline six.
• 1926 Maybach W5: 7L inline six, 120 hp (89 kW)
• 1929 Maybach 12: V12 precursor to DS7/8
• 1930 Maybach DSH: Doppel-Sechs-Halbe ("half a twelve cylinder") 1930-37
• 1930 Maybach DS7 Zeppelin: 7L V12, 150 hp (112 kW)
• 1931 Maybach W6: Same engine as W5, longer wheelbase. 1931-33
• 1931 Maybach DS8 Zeppelin: 8L V12, 200 hp (150 kW)
• 1934 Maybach W6 DSG: Featuring a twin overdrive transmission system.
• 1935 Maybach SW35: 3.5L 140 hp (104 kW) I6
• 1936 Maybach SW38: 3.8L 140 hp (104 kW) I6
• 1939 Maybach SW42: 4.2L 140 hp (104 kW) I6
• 1945 Maybach JW61: 3.8L 145 hp (108 kW) I6

W2 were the 5.7L inline six engines built for and ordered by Spyker. Not all were purchased, and Karl had to build cars featuring the engines to offset costs.

Around 1800 Maybachs were built before WW II.

Engines

• Maybach HL120
• Maybach HL116
  • Maybach HL210
• Maybach HL230

Post-revival

Maybach Exelero at the Concours d'Elegance

• 2002 Maybach 57 and 62
• 2005 Maybach Exelero (prototype shown at the IAA in Frankfurt)
• 2005 Maybach 57S (the S standing for Special rather than Sport)
• 2006 Maybach 62S
• 2007 Maybach 62 Landaulet
• 2009 Maybach 57 Zeppelin and Maybach 62 Zeppelin
• 2011 Maybach Guard

Performance

The Maybach 57 accelerates from 0 to 60 mph (0 to 97 km/h) in about 5.1 seconds; the Maybach 62 and 57 S, about 4.8 seconds; the Maybach 62 S, 4.5 seconds, and the Landaulet, 4.5 seconds. Though not extraordinary by today's sports-car standards, such acceleration is impressive for cars weighing well over 6,000 pounds. Maybachs in general are extremely powerful: the 57 has 518 bhp (386 kW; 525 PS); the 57 S, 559 bhp (417 kW; 567 PS); the 62, 570 bhp (425 kW; 578 PS); the 62 S, 612 bhp (456 kW; 620 PS), and the Landaulet, 633 bhp (472 kW; 642 PS).

Features

Standard features of all Maybach models include, but are not limited to, a navigation system with voice recognition, air conditioning with 4-zone climate controls, power rear sunshade, rear-seat DVD entertainment system, interior air filter, front and rear seat massage, 21-speaker premium sound system, power tilt/telescopic heated wood/leather-wrapped steering wheel with radio and climate controls, power trunk open/close, voice-activated AM/FM radio with 10-disc CD changer, keyless start, heated front and rear seats, cooled front seats, power panoramic sunroof, adaptive cruise control, premium leather upholstery, 18-way power front seats, 14-way power rear seats, heated cupholders, rearview camera, iPod adapter, wireless cell phone link, outside-temperature indicator, universal garage door opener, and night vision.

Options for the Maybach 57 and 57S and standard for the Maybach 62, 62S, and Landaulet include 18-way power rear seats (replacing 14-way), 5-zone climate controls (replacing 4-zone), power side sunshades, cooled rear seats, wireless headphones, voice-activated power panoramic sunroof (replacing power panoramic sunroof), steering wheel mounted navigation controls, heated glass windows, and 30-speaker premium sound system (replacing 21-speaker).

The company offers various options for customers to personalise their vehicles, and provides various equipment combinations.

Price

The base price of a 2009 Maybach 57 is $344,000; the Maybach 57 S, $381,000; the Maybach 62, $394,000; the Maybach 62 S, $430,000, and the Maybach Landaulet semi convertible costs just over 1 million. The Maybach 57 Zeppelin is priced at €406,000 ($580,000) and the 62 Zeppelin at €473,200 ($677,000).^[5]

Sales

Calendar Year	US Sales
2003[6]	166
2004	244
2005[7]	152
2006	146
2007[8]	156
2008	119
2009[9]	66
2010[10]	63

Initially, Daimler-Chrysler predicted annual sales of 2,000 global units with 50% coming from the United States; however, such lofty sales expectations never materialized.^[11][12] In 2007 Mercedes bought back 29 US dealers, reducing the total from 71 to 42.^[13]

One suggestion for Maybach's struggles is that parent Daimler had failed to differentiate it from its Mercedes-Benz brand. While all three ultra-luxury marques share platforms and engines with other luxury brands from their parent auto company, Maybachs are built alongside the Mercedes-Benz S-Class flagship sedan, whereas Rolls-Royce and Bentley are assembled in England (separate from the rest of BMW and Volkswagen Group's production plants) and thus are regarded as being more "exclusive". Furthermore the Maybach's pedigree was virtually unknown outside of Germany unlike its British rivals which have long enjoyed renown worldwide^[14]; indeed the 2006 Rolls-Royce Phantom's interior evokes memories of a 1930s car while the Maybach 57S's inside makes no reference to its marque's history.^[15]

Future of the marque

Two new models are expected, a 4-seat sedan derived from the Mercedes-Benz CLS-Class and a smaller sedan, which would be sold for $250,000.

With less than stellar sales expectations and heavy impact of 2008 financial crises, Daimler AG is considering cancelling the whole Maybach division.^[16] However, Daimler AG has been in talks with Aston Martin to engineer and style the next generation of Maybach models along with the next generation of Lagonda models. Both are to be based on a new Maybach chassis. No release date is given.^[17]

The decision whether to proceed with next generation 57 and 62 or to cancel the Maybach division was to be announced in early July 2011. It has been indefinitely postponed.

See also

• List of German cars
• Maybach Foundation

References

1. ^ Pronunciation in English varies. Among the variants are the spelling pronunciation /ˈmeɪbæk/, and rough approximations of the German /ˈmaɪbɑːk/, /ˈmaɪbæx/, /ˈmaɪbɑːx/, the latter two of which uses the /x/ which is at best a very marginal sound in most English accents.
2. ^ Fuhrmans, Vanessa (8 August 2011). "A Handful of Maybachs Isn't Enough". The Wall Street Journal. http://online.wsj.com/article/SB10001424053111903885604576486064192002334.html. 
3. ^ Ryono, Debra. The Maybach Hybrid. worth.com. 2009-01-04. URL:http://www.worth.com/Editorial/Thought-Leaders/Profiles/Profile-Maybach-April-May08.asp. Accessed: 2009-01-04. (Archived by WebCite at http://www.webcitation.org/5daklZV1p)
4. ^ Hodzic, Muamer. Nick Faldo is the new Maybach brand ambassador. Benzinsider.com. 2009-03-08. URL:http://www.benzinsider.com/2007/03/nick-faldo-is-the-new-maybach-brand-ambassador/. Accessed: 2009-03-08. (Archived by WebCite at http://www.webcitation.org/5f8C5a1sA)
5. ^ Maybach Zeppelin: resurrection of the dead
6. ^ 2004 Highest Year on Record for Mercedes-Benz USA
7. ^ Mercedes-Benz Rings in the New Year with Record 2006 Sales
8. ^ Mercedes-Benz USA's Sales Drop 32.1 Percent In December 2008
9. ^ "Mercedes-Benz Posts Highest Sales Month for the Year With 20,025 Vehicles Sold in December - MONTVALE, N.J., Jan. 5 /PRNewswire/". New Jersey: Prnewswire.com. 2010-01-05. http://www.prnewswire.com/news-releases/mercedes-benz-posts-highest-sales-month-for-the-year-with-20025-vehicles-sold-in-december-80710637.html. Retrieved 2010-04-05. 
10. ^ http://www.prnewswire.com/news-releases/highest-sales-month-for-the-year-at-21469-brings-mercedes-benz-to-an-18-percent-increase-for-2010-112881769.html
11. ^ DaimlerChrysler Turns Profit on $300,000 Maybach
12. ^ Can Maybach Be Mended?
13. ^ Mercedes-Benz buys back and closes 29 Maybach dealers
14. ^ Fuhrmans, Vanessa (8 August 2011). "A Handful of Maybachs Isn't Enough". The Wall Street Journal. http://online.wsj.com/article/SB10001424053111903885604576486064192002334.html. 
15. ^ Valdes-Dapena, Peter (22 March 2006). "Rolls-Royce vs. Maybach". CNN. http://money.cnn.com/2006/03/22/Autos/carreviews/rolls_maybach/index.htm. 
16. ^ [1]
17. ^ Fuhrmans, Vanessa (8 August 2011). "A Handful of Maybachs Isn't Enough". The Wall Street Journal. http://online.wsj.com/article/SB10001424053111903885604576486064192002334.html. 

External links

• Maybach Manufaktur
• The Maybach Museum (in German)
• A biography of Wilhelm Maybach (in German)
• Technical information about Maybach engines in the Tiger I tank
• Maybach Foundation
• "Lockers Hold Spare Wheel Of Stream Line Auto", October 1932, Popular Mechanics a streamlined auto made in co-operation with Junkers engineers, only one built