Primo Schincariol

Primo Schincariol
Logo Grupo Schincariol.png
Location Main Office:

Itu, state of São Paulo, Brazil

Other Offices:

Alagoinhas (Bahia), Cachoeira de Macacu (Rio de Janeiro), Caxias (Maranhão), Alexânia (Goiás), Recife (Pernambuco), Igrejinha (Rio Grande do Sul) and Benevides (Pará).

Owner(s) Kirin Holdings (50,45%) / Primo Schincariol (49,55%) [1]
Year opened 1954
Annual production 2,500,000 kl (21,000,000 US bbl) per year (2005)
Active beers
Name Type
Nova Schin Pilsen lager
Nova Schin Munich
Nova Schin Malzbier malt beer
Nova Schin Chopp unpasteurised lager
Nova Schin 0% alcohol

Primo Schincariol is a South American brewery and beverage maker based in Brazil. In 2004, Schincariol became the largest Brazilian fully owned brewery, gaining this title after AmBev (Brahma and Antarctica) merged with the Belgian Interbrew, becoming InBev. Currenty, AB-Inbev is a Brazilian-Belgian owned company. In 2011 Schincariol lost the full brazilian ownership after having 50,45% of its stake purchased by the japanese Kirin Holdings. [2]

There are fourteen Schincariol factories/breweries around Brazil, with the headquarters situated at the city of Itu, São Paulo state. The company produces about 2,5 billion liters of beer a year, and exports its products to the Mercosul, Europe, United States, Asia and Oceania.[citation needed] By 2005, it had 14% of the beer market share in Brazil.



The brewery uses the brand names Nova Schin, Glacial, Nobel, Devassa, Baden-Baden. The cerveja (beer, in Portuguese) Nova Schin Pilsen is Schincariol's main product in the hot[citation needed] Brazilian beer market. Nova Schin has 14% of the Brazilian beer market. They also make Nobel, a premium beer made with hops from Hallertau, Germany, and Glacial, a lighter and cheaper beer. The brand Nobel was acquired by Schincariol in 2007.

Nova Schin Malzbier (a black and sweeter beer), Nova Schin Munich (a light darker beer), the non-alcoholic Nova Schin and the popular, the Nova Schin chopp (a lighter and fresher draft version of Pilsner) are the other varieties brewed by the Schincariol family.

Craft Beers

Schincariol also produces craft beers, such as Baden-Baden, a brand originally from Campos do Jordão, with a nice selection, such as Pilsen Cristal, Premium Bock, Premium Red Ale, Stout Dark Ale, Weiss Beer, Golden, 1999, Celebration Inverno (winter beer), Celebration Verão (summer beer) and Celebration Christmas. Devassa, a lager microbrewery, originally from Rio de Janeiro, was also bought by the Schincariol Group in 2007. It comes in 4 tropical flavours: blonde, dark, red and Indian.

Other Beverages

Type Soft drink
Manufacturer Primo Schincariol
Country of origin Brazil
Introduced 1954
Schin Cola
Type Soft drink
Manufacturer Primo Schincariol
Country of origin Brazil
Flavour Cola
Variants Diet

Schincariol is also known for the long manufacture of the traditional tutti-frutti soft drink, Itubaína, which has been produced and distributed nationally since 1954. Makers of the traditional Guaraná Schin, a tasty soft drink, as well as cola, orange, lemon, apple, citrus, cola-citrus, tonic water and diet soft drinks. Primo Schincariol also produces bottled water and an energy recovery drink, Skinka.

In 2007, the group announced the launching of a new line of carton fruit juices, called Fruthos. They are available in 6 flavours: mango, passion fruit, grape, orange, peach and guava.


  • Eisenbahn
  • Baden Baden
  • Devassa
  • Nova Schin
  • Nobel

See also


External links

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