- Virgin Cola
Infobox Beverage
name=Virgin Cola
logo=
type=Cola
manufacturer=Virgin Drinks Silver Spring
origin=UK
introduced=1994
discontinued=
related=Coca-Cola Pepsi Cott
variants=Diet Virgin ColaVirgin Cola is a carbonated
cola soft drink produced byPrinces limited . It was launched in1994 .History
Virgin Cola was set up during the early 1990s in conjunction with
Cott , a Canadian company that specialises in bottling own-label drinks. Cott was looking for a major international brand that could have global appeal.In typical Virgin jokey fashion, when first launched the 500ml bottles were marketed as "The Pammy", as their curves were designed to resemble
Pamela Anderson who was at the height of her popularity in the UK at the time. [ [http://www.bbc.co.uk/dna/h2g2/A553187 BBC article] ]Within a few months of its release, Virgin Cola had a 50% market share in the outlets that sold it. It went on to be launched in France, Belgium, and South Africa. In its first year more than 500 million units were sold worldwide.Fact|date=June 2007 However, its popularity soon waned. It is also served on
Virgin Atlantic flights and sold in the on-board shops onVirgin Trains . The Gulliver's Kingdom chain of theme parks in the UK also sells post mix Virgin cola.In the
United States , a national roll out was planned for 2005, six years after Virgin cola had first been launched in the UK. For the launch,Richard Branson rode into New York's Times Square atop a tank wearing girlies underwear, promising a battle with Coke and Pepsi. Virgin Cola flopped, however, and disappeared from the US market almost immediately.In the UK, it is now bottled under
Silver Spring References
External links
* [http://www.virgindrinks.com/ Virgin Drinks]
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