White Rock Beverages

White Rock Beverages

Infobox Company
name = White Rock Beverages

type = private Corporation
genre =
foundation = 1871 Waukesha, Wisconsin
founder = H.M. Colver
location_city = Whitestone, NY
location_country = USA
location =
locations =
area_served =
key_people =
industry = Beverages
products = Seltzer, Soft drinks
services =
market c

revenue =
operating_income =
net_income =
assets =
equity =
owner = Morgan Family
num_employees =
parent =
divisions =
subsid =
homepage = [http://www.whiterockbeverages.com/ White Rock Beverages.com]
footnotes =
intl =

White Rock Beverages(White Rock Products Corporation) is an American beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.

Marketing with Santa Claus

Coca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – [Barbara Mikkelson and David P. Mikkelson, " [http://www.snopes.com/cokelore/santa.asp The Claus That Refreshes] ," snopes.com, February 27, 2001 (accessed June 10, 2005).] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915. [The White Rock Collectors Association, " [http://www.whiterocking.org/santa.html#article Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement?] ," whiterocking.org, 2001 (accessed January 19, 2007).] [White Rock Beverages, " [http://www.bevnet.com/news/2006/12-18-2006-white_rock_coke_santa_claus.asp Coca-Cola's Santa Claus: Not The Real Thing!] ," BevNET.com, December 18, 2006 (accessed January 19, 2007).]

Psyche logo

The company has used the image of "Psyche" as its logo. It recently held a contest as to which of the psyche images is the best. [http://www.whiterockbeverages.com/Vote.cfm]

Brand portfolio

Infobox Beverage
name = White Rock Cola
bgcolor =


type = Soft drink
abv =
proof =
manufacturer = White Rock Beverages
distributor =
origin =
introduced =
discontinued =
colour =
flavour =
variants = Diet
related = Coca Cola
Pepsi Cola
website =White Rock
*Seltzer: Plain • Mandarin Orange • Lemon Lime • Black Cherry • Raspberry
*Mixers: Club Soda • Diet Ginger Ale • Ginger Ale • Diet Tonic Water • Tonic Water
*Organic: Passion Orange • Raspberry Crème • Red Peach
*Soda: Cream Soda, Black Cherry, Root Beer, Grape, Orange, Lemon-Lime, Cola

Sioux City
*Sarsaparilla
*Root Beer
*Cream Soda
*Black Cherry
*Birch Beer
*Orange CreamOlde Brooklyn: Williamsburg Root Beer, Coney Island Cream Soda, Brighton Beach Black Cherry,Flatbush Orange Soda, Bay Ridge Birch Beer, Red Hook Raspberry, Greenpoint Grape Soda, Park Slope Ginger Ale, Diet Williamsburg Root Beer and Diet Coney Island Cream Soda

Notes

External links

* [http://www.whiterockbeverages.com/ White Rock Beverages official web site]


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