Cinsay Inc.

Cinsay Inc.

Type	Private
Industry	Advertising Electronic Commerce Merchandising Video on Demand
Founded	Los Angeles, California, U.S.
Headquarters	Austin, Texas, U.S.
Number of locations	4 (February 2011)[1] Los Angeles, Dallas, Austin, New York City
Area served	Worldwide
Key people	Christian Briggs (Co-Founder, Chairman, CEO) Les Ball (Vice-Chairman) Tim Rothwell (Board Member) Michael J. Solomon (Board Member) Stephen O. Rossetti (Board Member) Red McCombs (Board Member) Carey Metz (Board Member) Delfino Galindo (Co-Founder, CCO, Board Member) Patrick Seaman (COO) Brent Almond (Chief of Production) Jim Roundtree (CFO, Board Member) Rick Spitz (CTO) Hal Jones (Executive Vice President, Business Development) Rick Jackson (Senior Vice President, Worldwide Sales and Distribution) Sergey Sundukovskiy, Ph.D (Vice President of Engineering) Justin Spraggins (Operations Manager) Josh Gottsegen
Services	e-commerce, video on demand, merchandising
Employees	20
Website	http://www.cinsay.com

"Cinsay Inc." is an American-based company with offices in Los Angeles, Dallas, Austin and New York City, that integrates video on demand with e-commerce, merchandising and marketing for its various clients across numerous industries, from energy to entertainment.

History

Cinsay was founded in 2007 by Chairman Christian Briggs and CCO Delfino Galindo.^[1][2][2]

Its software platform consists of a video player that is accessible through most web browsers, featuring original video content that is syndicated and spread virally over the internet, viewable on any PC and most mobile devices, including smartphones, tablet computers and iPads. The player allows customers to email links of the video, post the videos in a single player that contains multiple videos and an entire e-commerce store within the player in popular social networks such as Twitter, Facebook and LinkedIn as well as foreign services such as China based-Baidu. Customers and fans are also able to embed the video through HTML into their personal blogs and websites with the same functionality as the original player.^[3]

Customers can browse and place orders through an integrated and fully functional e-commerce site through the video player. Cinsay seeks to convert the viewers of its clients' video channels into customers, while reaching a wider audience by making the clips available on social networking sites. Customers can earn also discounts and earn credits to view video content. Through this model, Cinsay intends to allow its clients to reach a wider audience, as well as freeing resources from web traffic efforts and allowing the client to concentrate on promotions like discounts, free merchandise and free video content.^[3][4][5]

Cinsay offers an end-to-end online entertainment and shopping solution for its clients by accounting for and fulfilling orders placed through its platform.^[6]

Cinsay received a commitment from Pepperwood Partners LLC of up to $40 million in debt or equity financing by Dallas-based in early February 2011 a boutique investment firm based in Dallas, Texas.^[7]

Executive Team and Board Members

Members of the company's board of directors and its executives are a varied group of tech, finance, big retail, and entertainment industry veterans. Cinsay founder, Chairman and CEO Christian Briggs not only sits as the company's chairman, but also is chairman and CEO of BMC Capital. He has more than 25 years of hard asset management experience specializing in rare antiquities such as coins, books, and classic cars. Briggs also made previous investments in other technology and entertainment start-ups in the past.^[2]

Prior to joining Cinsay, COO Patrick Seaman was CTO of WhichBox Media, a cloud-based content creation, management and social media platform named one of the top 100 disruptive online media companies in the OnMedia 100 in 2010. Seaman also was the first employee and former director of technology at AudioNet/Broadcast.com, then owned by Mark Cuban, which was later sold to Yahoo! for more than $5 billion. During his time at Broadcast.com Seaman served as director of technology and later as vice president of special projects and international development. He produced internet broadcast events at Broadcast.com with audiences of at least a million viewers including the Super Bowl and the World Series, as well as live events for Intel Corporation from all over the world. Prior to Broadcast.com's buyout by Yahoo! Seaman launched and served on the board of Broadcast.com Japan.^[2][8]

Executive vice president for business development Hal Jones is an alumnus of the University of North Texas. Founder of the Gamefisher Rod Company, which he ran for four years and eventually sold in 1995. In 1996, Jones founded United Industrial Services. Now known as power and petrochemical sales company Universal Plant Services, Jones stepped down in 2005. He is currently in real estate development in the Texas hill country and the Texas coast. ^[9]

Rick Spitz, chief technology officer, co-founded internet marketing company ReachLocal and is an alumnus of Boston University, the University of Massachusetts at Lowell and Clemson University. He also took online gaming site WorldWinner.com from startup to a full fledged company that serves more than 5 million players, and as vice president of product development for Decalog Inc., he worked with financial companies including Citicorp, Warburg Pincus and AXA. Spitz also served as vice president of software, leading software development in its System 7 operating system, PowerPC platforms and QuickTime multimedia software.^[9]

Rick Jackson, Cinsay's senior vice president of worldwide sales and distribution has over 20 years of expertise building and deploying top-tier sales teams for software, services, and global media companies. He's led e-commerce, reseller, and managed services routes to market from 2006 to 2011 for McAfee. At Broadcast.com, his sales teams built one of the largest webcasting services business in the world and sold marketing, investor relations, and product launch solutions to more than 500 corporations, pioneering and commercializing a self-publishing  services platform that powered thousands of weekly webcasts for global audiences. As director of sales at Westcott Communications, Jackson's teams built one of the world's first global, satellite-based distance learning networks that enabled employees to attend live courses taught by Harvard University, Wharton School of the University of Pennsylvania, and University of North Carolina at Chapel Hill professors for a fraction of the cost while providing a virtual classroom experience beamed to company locations around the world. The Executive Education Network served over 250 corporations under Jackson's tenure. While at Electronic Data Systems for over six years, Jackson sold outsourcing and consulting services to the retailer and wholesale segment. Jackson is an alumnus of the University of Texas at Austin with a bachelor of business administration in finance.^[9]

VP of Engineering Sergey Sundukovskiy, Ph.D. has 15 years of experience with startups and Fortune 100 companies, with duties from chief architect to CIO. Sundukovskiy has a B.A. in computer science from the University of California, San Diego, an M.S. in information technology from the University of Liverpool and an Ph.D. in information technology management from Capella University. He's worked for Vantage Media, Experian, DirecTV, The Walt Disney Company, the Wedding Channel, and others. His experience includes design, enterprise/SMB ecommerce and interactive marketing systems, cloud computing, project management, cross-functional training and strategic planning.^[9]

Former HBO, Warner Bros. and United Artists executive Michael Jay Solomon now serves on the company's board. Solomon started his career with United Artists, loading films on trucks at age 18. He sold films to Central America from Panama and later from Colombia and Peru, becoming vice president for MCA/Universal at age 30 and was responsible for the company's international interests. He co-founded Telepictures, one of the US's largest TV syndicators, one of the largest international TV content distributors and owner and operator of American television stations. Solomon, CEO and chairman of Telepictures, took the company public in 14 months. As president and board member of Lorimar-Telepictures, the company became one of the largest producers and distributors of TV entertainment in the world. Dallas, Falcon Crest and Knot's Landing were produced during Solomon's tenure.^[1][2]

Board member Stephen O. Rossetti is president of Markquest, a defense and national security industry-focused governmental affairs and lobbying firm. He was a former senior staff member of the United States House Committee on Armed Services from 1987 to 1996 and lead staffer of the readiness subcommittee where he oversaw the infrastructure of the United States Department of Defense and combat readiness with $100 billion in annual spending.^[2][10]

Board member and co-founder Delfino Galindo was a freelance image and brand consultant to Fortune 500 companies. His clients include Coca-Cola, Pepsi, Volkswagen, Jeep and DDB Needham. Galindo has also worked directly with entertainment figure Erykah Badu, entertainment company Def Jam Recordings and NASCAR have also utilized his services.^[2]

Vice Chairman of the board of directors Leslie Ball was most recently the CEO and president of Corral West Ranchwear. Under his guidance, the company is one of the largest retailers of western and workware and grew to 140 locations in the US. At Montgomery Ward Corporation, Ball was President of Softgoods and Foreign Offices as well as Executive Vice President, where he headed its apparel business. His retail experience also encompasses another 22 years in various executive roles at R.H. Macy, Inc, including President of Macy’s East, President of Macy’s Wholesale, President of Macy’s South, and Chairman and CEO of Macy’s Midwest.^[2]

Jim Roundtree is Cinsay's CFO and sits on its board of directors. He was recently on the board of managers for Capital Lending Strategies, LLC (a web-based automobile loan company serving credit union clients nationwide) and its CFO. He also served as CFO and as a director for FirstPlus Financial Group, Inc (FirstPlus). Prior to working with Capital Lending Strategies, LLC, Roundtree was self-employed as a consultant. He also worked in public accounting with Ernst & Young providing attestation services to financial institutions before consulting.^[2]

Board member Tim Rothwell is IMG's former executive vice president and co-managing director of worldwide licensing and consumer products.^[11] Prior to that, he was president of worldwide consumer products for comic book publisher Marvel Entertainment, leading the licensing and merchandising of its most recognizable characters — Spider-Man, The Hulk, Fantastic Four, X-Men, Iron Man and others, totaling more than $5 billion in sales. He was instrumental in deals with Hasbro, Activision and Microsoft. Rothwell also was consumer products group senior vice president for Universal Studios.^[2]

"Red" McCombs is a self-made billionaire, making his fortune in is the founder of the Red McCombs Automotive Group, a co-founder of Clear Channel Communications and listed as one of Forbes magazine's top 400 richest Americans in 2005. He is an alum of Southwestern University and the University of Texas at Austin. The McCombs School of Business at the University of Texas at Austin bears his name. ^[12] McCombs is also active in bringing Formula One auto racing to Austin. The San Antonio Spurs, Denver Nuggets, and the Minnesota Vikings were formerly owned by McCombs. He is also a former National Football League Owner of the Year. McComb's other awards include San Antonio Business Hall of Famer, Texas Business Hall of Famer and National College Football Hall of Famer. He joined the board of Cinsay following the "strategic investment" of the McCombs in the company.^[13] McComb's family foundation gives over 300 monetary gifts each year to community, education, and health-oriented charities. Total contributions from the foundation are about $100 million. In addition to the The McCombs School of Business at the University of Texas at Austin, McComb contributed $30 million to the University of Texas MD Anderson Cancer Center, founding The Red and Charline McCombs Institute for the Early Detection and Treatment of Cancer in 2005.^[14]

Board member Carey Metz is a former managing partner and chief investment officer of Whiteside Energy, LP since its founding in 2007. Prior to Whiteside, he was co-founder of Alpha Energy Partners from 2004 and 2007, and was part of the inaugural energy trading team at Citadel Investment Group from 2003 to 2004. His career in the energy arena began in 1997 at Houston Pipe Line Company and continued with American Electric Power through 2003 after its acquisition of Houston Pipe Line Company. He attended the University of Texas at Dallas as an undergraduate and holds an MBA from the University of Chicago.^[12]

Clients

Cinsay Inc,'s video player and e-commerce platform, and IMG's licensees—made up of name brand companies and entertainment personalities—came together in a deal completed on February 2011 .^[6]

Clients that Cinsay now servers through the IMG deal include Chevron/Texaco,^[11] World Series of Poker,^[15] talk show host Montel Williams,^[16] TV personality Elisabeth Hasselbeck's skincare products,^[11] Chicken Soup for the Soul,^[11] Kim Alexis's skincare collection^[11], All-American Soapbox Derby,^[17] and Health Essist^[18] among others.

Artist Thomas Kinkade^[11] is also the company's clients. Philanthropic organization Elevation Nation is also serviced by the company.^[19]

AOiTV, the 2009 American Music Awards, Swisa Beauty, MilitaryShoppingChannel.com, First Collectables, Europa Sports Products, Cinsaytions, and Regenica also use Cinsay's e-commerce, video on demand and media player platform.^[20]

References

1. ^ ^{a b c} "Austin Business Journal – Yahoo exec named Cinsay CIO". Austin Business Journal. February 4, 2011. http://www.bizjournals.com/austin/news/2011/02/04/yahoo-exec-named-cinsay-cio.html. Retrieved February 25, 2011. 
2. ^ ^{a b c d e f g h i j} "cinsay.com – The Company: Board". cinsay.com. http://www.cinsay.com/#/our_company/our_board. Retrieved February 20, 2011. 
3. ^ ^{a b} "cinsay.com – Company Overview". cinsay.com. http://www.cinsay.com/media/documents/CinsayOverview.pdf. Retrieved March 8, 2011. 
4. ^ "cinsay.com – Pricing Model". cinsay.com. http://www.cinsay.com/media/documents/PricingModel.pdf. Retrieved March 8, 2011. 
5. ^ "cinsay.com – Music Platform". cinsay.com. http://www.cinsay.com/media/documents/MusicPlatform.pdf. Retrieved March 8, 2011. 
6. ^ ^{a b} "The Street – Cinsay, Inc. And IMG Forge Partnership To Bring Top Licensing Brands Next Generation Digital Retail Solutions". The Street. http://www.thestreet.com/story/10727054/cinsay-inc-and-img-forge-partnership-to-bring-top-licensing-brands-next-generation-digital-retail-solutions.html. Retrieved February 20, 2011. 
7. ^ "Austin Business Journal – Austin's Cinsay snags $40M debt financing". Austin Business Journal. February 10, 2011. http://www.bizjournals.com/austin/news/2011/02/10/austins-cinsay-snags-40m-debt.html. Retrieved February 20, 2011. 
8. ^ "Yahoo! Finance – Digital Media Pioneer Patrick Seaman Named Chief Information Officer at Cinsay, Inc.". Yahoo! Finance. http://finance.yahoo.com/news/Digital-Media-Pioneer-Patrick-iw-621716747.html?x=0&.v=1. Retrieved March 4, 2011. 
9. ^ ^{a b c d} "cinsay.com – Team: Management". cinsay.com. http://www.cinsay.com/team-management. Retrieved June 27, 2011. 
10. ^ "Austin Business Journal – U.S. Defense strategist joins Austin startup". Austin Business Journal. January 4, 2011. http://www.bizjournals.com/austin/news/2011/01/04/us-defense-strategist-joins-austin.html. Retrieved March 4, 2011. 
11. ^ ^{a b c d e f} "MSNBC.com – Global Licensing Leader Tim Rothwell Joins Cinsay, Inc. Board of Directors". MSNBC.com. http://www.msnbc.msn.com/id/41472518/ns/business-press_releases/. Retrieved February 25, 2011. 
12. ^ ^{a b} "cinsay.com – Board". cinsay.com. http://www.cinsay.com/?page_id=744. Retrieved May 5, 2011. 
13. ^ "Red McCombs joins Cinsay's board". Austin Business Journal. May 10, 2011. http://www.bizjournals.com/austin/news/2011/05/10/red-mccombs-joins-austin-based.html. Retrieved May 19, 2011. 
14. ^ "About McCombs Partners". mccombspartners.com. http://www.mccombspartners.com/. Retrieved May 19, 2011. 
15. ^ "marketwire.com – Cinsay, Inc. Launches Online Store for World Series of Poker to Be Located at the Intersection of E-Commerce and Video Entertainment". marketwire.com. http://www.marketwire.com/press-release/Cinsay-Inc-Launches-Online-Store-World-Series-Poker-Be-Located-Intersection-E-Commerce-1344403.htm. Retrieved February 25, 2011. 
16. ^ "Yahoo! Finance – Revolutionary New E-Commerce Video Technology From Cinsay, Inc. Debuts at MontelNetwork.com". Yahoo! Finance. http://finance.yahoo.com/news/Revolutionary-New-ECommerce-iw-3797504524.html?x=0&.v=1. Retrieved February 25, 2011. 
17. ^ "Cinsay.com – Cinsay Inc. First Quarter 2011 Report". Cinsay.com. http://www.cinsayinc.com/media/newsletter/CinsayNews_Q1.pdf. Retrieved February 25, 2011. 
18. ^ "Marketwire – Health Essist and Baseball Legend Tommy Lasorda Enlist the Power of Cinsay, Inc. Proprietary Video Player and e-Commerce Platform to Bring Edible Health-Strips to Market". Marketwire. http://www.marketwire.com/press-release/Health-Essist-Baseball-Legend-Tommy-Lasorda-Enlist-Power-Cinsay-Inc-Proprietary-Video-1416253.htm. Retrieved March 28, 2011. 
19. ^ "Philanthromax – Cinsay, Inc. Partners With Elevation Nation to Power New Website Aimed at Youth Philanthropy". Philanthromax. http://philanthromax.com/news/cinsay-inc-partners-elevation-nation-power-new-website-aimed-marketwire-press-release. Retrieved February 25, 2011. 
20. ^ "cinsay.com – Clients". cinsay.com. http://www.cinsay.com/#/the_projects. Retrieved March 3, 2011. 

External links

• Official website