Bill Simmons

Bill Simmons
Bill Simmons
Born William J. Simmons III
September 25, 1969 (1969-09-25) (age 42)
Education College of the Holy Cross
B.A. in Political Science
Boston University
M.A. in Print Journalism
Occupation Sports columnist
Spouse(s) Kari Simmons
Children Zoe Simmons
Benjamin Oakley Simmons
Official website

William J. "Bill" Simmons III (born September 25, 1969) is a sports columnist, author, and podcaster. He currently writes columns and hosts podcasts for, which is affiliated with He is a former writer for ESPN The Magazine and Jimmy Kimmel Live!. Nicknamed The Sports Guy, formerly The Boston Sports Guy, Simmons gained the attention of ESPN with his web site, which earned him a job offer in 2001.

Since joining ESPN in 2001, in addition to writing for, he has also hosted his own podcast on titled The B.S. Report, appeared as a special contributor on the television series E:60, and serves as an executive producer of ESPN's documentary project, 30 for 30. He also has written two best-selling books and worked as a writer for Jimmy Kimmel Live!. On June 8, 2011, Simmons launched, an online magazine for which he serves as Editor-in-chief. At this point he began publishing his Sports Guy columns and B.S. Report podcasts on Grantland, which are then linked to from

Simmons is known for his style of writing which is characterized by mixing sports knowledge and analysis, pop culture references, his non-sports-related personal life, and for being written from the viewpoint of a passionate sports fan. Simmons also has created numerous internet memes, most notably the Ewing Theory and the Manning Face.

In 2007, he was named the 12th-most influential person in online sports by the Sports Business Journal, the highest position on the list for a non-executive.[1]


Life and career

Early life

William J. Simmons III[2] was born on September 25,[3] 1969,[4] to William Simmons[5][6] and Jan Corbo.[7] His father, was a school administrator,[5][6] and his stepmother,[8] Molly Clark, is a doctor.[6] Simmons was an only child and grew up in Marlboro and Brookline, Massachusetts before moving to Stamford, Connecticut to live with his mother after his parents divorced at the age of 13.[7][2] Growing up, Simmons wanted to be a columnist for one of the two major newspapers in Boston.[9] He attended The Greenwich Country Day School[7] and then attended Brunswick School in Greenwich, Connecticut for high school.[10] In 1988, he completed a postgraduate year at Choate Rosemary Hall, a prep school located in Wallingford, Connecticut.[11] As a child Simmons read the David Halberstam book The Breaks of the Game, one of his main influences,[12] and credited it as the single most formative development in his sportswriting career stating:[13]

I had written short stories as a little kid, read every book in sight, even finished every Hardy Boys book before I turned ten. But I didn't know how to write. "Breaks of the Game" was the first big-boy book I ever loved. Within a few pages, I came to believe that he wrote the book just for me. I plowed through it in one weekend. A few months later, I read it again. Eventually, I read the book so many times that the spine of the book crumbled, so I bought the paperback version to replace it.

Through college and grad school, as I was slowly deciding on a career, I read it every year to remind myself how to write -- how to save words, how to construct a sentence, how to tell someone's life story without relying on quotes, how to make anecdotes come alive. It was my own personal writing seminar. When the paperback suffered a tragic beach accident from an unexpected wave, I bought a third copy at the used books store on Newbury Street for $5.95. Best deal of my life. Every two years, I read that book again to make sure that my writing hasn't slipped too much. Like a golfer visiting his old instructor to check on his swing.

While attending the College of the Holy Cross Simmons wrote a column for the school paper, The Crusader, called "Ramblings" and later served as the paper's Sports editor.[14] He also re-started the school’s parody newspaper and started a 12-14 page, underground, handwritten, magazine about the people in his freshman hall called "The Velvet Edge."[2] He graduated in 1992 with a B.A. in Political Science.[15] Subsequently, while living in Brookline, Massachusetts, he studied at Boston University where he received his master's degree in print journalism two years later.[15][16]

Early career

For eight years following grad school, Simmons lived in Charlestown working various jobs before eventually landing a job at ESPN.[16] The September after grad school, Simmons started working at the Boston Herald as a high school sports reporter, mainly "answering phones... organizing food runs, [and] working on the Sunday football scores section."[2][15] Three years later he got a job as a freelancer for Boston Phoenix[15] but was broke within three months and started bartending.[2] In 1997,[9] unable to get a newspaper job, Simmons "badgered"[2] Digital City Boston of AOL[17] into giving him a column, and he started the web site while working as a bartender and waiter at night.[18][19] He decided to call his column "Sports Guy" since the site had a "Movie Guy."[17]

Originally the column was only available on AOL, and Simmons forwarded the column to his friends.[17] He began receiving e-mails from people asking if they could be put on his mailing list.[17] For the first 18 months, Simmons would send it to about 100 people, until it became available on the web in November 1998.[17] The website quickly built up a by many friends from high school and college were e-mailing it to each other.[7] Simmons thought about quitting and going into real estate in the winter of 2000 since there was little money in sportswriting.[17] He is considered to be one of the first stars of the Internet generation of sports writers because he embraced the Internet when not many writers were.[9] In 2001, his website averaged 10,000 readers and 45,000 hits per day.[15]

Career at ESPN

Simmons gained notoriety as "The Boston Sports Guy"[20] which earned him a job offer from ESPN[14] in 2001 to write three guest columns.[19] His first column was "Is Clemens the Antichrist?" which became one of the most e-mailed articles on the site that year.[19] Becoming one of the most popular columnists on the site,[1] Simmons was given his own section of's Page 2, which helped both himself and Page 2 gain widespread popularity.[20] In the first sixteen months which Simmons wrote for Page 2 the viewership doubled.[21] In late 2004 ESPN launched an online cartoon based on his columns[14] which Simmons later called a "debacle" which he had decided to quit.[2] Simmons writes a column per month for his page titled "Sports Guy's World."[22]

As a lead columnist,[1] Simmons is one of the country's most widely read sports writers[23] and is considered a pioneer of sportswriting on the Internet.[1] His readership has steadily grown since he started at in 2001.[1] In 2005, according to ESPN, Simmons' column averaged 500,000 unique visitors a month.[7][24] According to comScore, Simmons' column had averaged 1.4 million pageviews and 460,000 unique visitors a month over the previous six months in November 2009.[25][26]

In 2007, Simmons conceived the idea for 30 for 30, a series of documentaries chronicling 30 stories from the "ESPN era."[27] Each of the documentaries detail the issues, trends, people, teams, or events that transformed the sports landscape since the sports network was founded in 1979.[27] He wanted feature filmmakers to recount the sports stories, people, and events from the past three decades in which they took a personal interest or involvement, however great or small, and felt that said stories had not been fully explored.[27] Simmons and his team took special interest to "stories that resonated at the time but were eventually forgotten for whatever reason."[27] The series premiered on October 6, 2009 with "King's Ransom" directed by Peter Berg.[28] Simmons serves as executive producer on the project.[14][29]

On May 8, 2007, Simmons began a podcast for called Eye of the Sportsguy.[30] On June 14, 2007 the podcast was changed to The B.S. Report with a new theme song written by Ronald Jenkees.[31] Simmons creates three or four hourlong podcasts a week, generally carrying one theme throughout, talking to everyone from sports and media notables to his friends.[32] The B.S. Report is regularly the most downloaded podcast on[7][32] averaging 2 million downloads a month.[25][26] In 2009, The B.S. Report was downloaded more than 25.4 million times.[33] Simmons guests includes athletes and writers such as Chuck Klosterman as well as personal friends Jacko (Yankees fan John O'Connell), Cousin Sal (Sal Iacono) and Joe House.[34]

Simmons began writing a weekly,[22] 800 word column[35] for ESPN The Magazine in 2002[36] but convinced ESPN after three years to give him 1,200 words.[35] In the July 27, 2009 issue of ESPN The Magazine, Simmons officially announced his retirement from his magazine column.[5] He continues to write for the Page 2 website.[5]

In October 2007, it was announced the Simmons joined the television series E:60 as a special contributor.[1] In May 2010, it was reported that Simmons and ESPN came to an agreement on a new contract, although no official announcement has been made on the terms.[37]

He has occasionally appeared on Pardon the Interruption as a guest host,[38][39] and was a panellist on the 2010 PTI's Free Agency Summit episode.[40]

Since 2009, Bill has also been a moderator and panelist at the annual MIT Sloan Sports Analytics Conference[41]

Simmons also serves as the editor-in-chief of, a website owned by ESPN covering sports and pop culture that launched on June 8, 2011.[42] The website's name is a reference to deceased sportswriter Grantland Rice,[42], though it was reportedly not Simmons' choice for the name.[43] Sports blog Deadspin had previously reported in 2010 that Simmons was working on a "top secret editorial project."[44] features articles and podcasts from Simmons,[45] Jonathan Abrams[1], Malcolm Gladwell, Chuck Klosterman, Dave Eggers, Eric Raskin, Michael Weinreb, Bill Barnwell and Chris Ryan, among others .[42]

Other ventures

Jimmy Kimmel Live!

In the summer of 2002, Jimmy Kimmel had been trying to get Simmons to write for his new late-night talk show, Jimmy Kimmel Live! which was to premiere after the Super Bowl.[7][21][26] Simmons refused for most of the summer because he did not want to cut back on his columns and move to the West Coast away from his family and Boston teams.[21] Kimmel kept on "badgering" him and by mid-September Kimmel had him "on the ropes."[21] It was crucial for Simmons that he could write for the show and on and in ESPN The Magazine, which was possible because of the Disney connection with ESPN and ABC.[21] He has also stated that he joined the show because he was burned out from his column, felt he needed a change, and always wanted to write for a talk show.[2][35]

Simmons left Boston and moved to California on November 16, 2002[46] and began working in April 2003[47] as a comedy writer for the show.[14] Simmons called it "the best move I ever made"[2] and said it was one of the best experiences of his life.[48] He left the show in the spring of 2004[48] after a year and a half of writing for the show.[7] He also wanted to focus full time on his column,[19] since his writing was starting to slip and he did not have enough time to work on columns or even think about them.[48] Simmons remained in California.[7]


On October 1, 2005, Simmons released his first New York Times best-selling[36][49] book, Now I Can Die in Peace.[50] The book is a collection of his columns, with minor changes and lengthy footnotes, leading up to the 2004 World Series victory by the Boston Red Sox.[50] The book spent five weeks on The New York Times extended best-seller list.[19]

In July 2008, Simmons announced that he would be taking 10 weeks off from writing columns for's Page 2 to concentrate on finishing his second book,[51] The Book of Basketball: The NBA According to the Sports Guy, which was released on October 27, 2009.[52] The book tries to find out who really are the best players and teams of all time and the answers to some of the greatest "What ifs?" in NBA history.[53] It debuted at the top of The New York Times Best Seller List for non-fiction books.[23][54][55]


When Simmons' first started his website, he wrote what he thought friends would enjoy reading because he never understood how people could be sportswriters while claiming they did not care which team won, in the name of journalistic objectivity.[19] Since Simmons was writing on the web he figured that "in order to get people to read it, it had to be different from what people got in newspapers and magazines."[56] He believes his job is not to get into the heads of the players, but into the heads of his readers.[12] One way he gets his readers to come back is to update frequently and to be provocative, so he can get a discussion going among and with his readers.[12] Simmons has stated that he "...will never write a traditional sports column."[12]

With his column, Simmons aims to speak for,[37] reconnect sportswriting with, and reproduce the experience for the average fan.[24] Simmons' writing in his columns is characterized by mixing sports knowledge,[16][23] erudite analysis,[23] clever prose,[23] comedy,[9][57] references to pop culture[9][16][24][58] including movies and television shows,[59] his non-sports-related personal life, his many fantasy sports teams,[24] video games,[24] and references to adult video.[26][54] His columns often mention trips to Las Vegas[60] or other gambling venues with his friends, including blackjack and sports gambling.[24][61]

One of his most popular recurring columns is the "Mailbag" where he answers readers' e-mails.[62] He almost always ends these columns with a strange e-mail, followed by the statement "Yup, these are my readers."[63] He also occasionally engages in lengthy chat sessions with readers on[64] His wife occasionally writes mini-articles within Simmons' own Page 2 articles as "The Sports Gal," on subjects such as The Hills and her lack of understanding of a golf handicap.[60]


Feud with ESPN

Simmons has at times had a tense and public battle with ESPN about creative freedom and censorship.[34] In May 2008, Simmons was embroiled in a feud with management at When asked by the editors of Deadspin why he had not written a new column in over 2 weeks, he said that he was writing less because he loved writing his column and believed that he and ESPN had come to an agreement "on creative lines, media criticism rules, the promotion of the column and everything else on" but within a few months all of those things changed.[65]

A month before the feud erupted, Simmons was scheduled to interview then-senator Barack Obama for a podcast.[66] Obama was still running against then-senator Hillary Clinton for the Democratic Nomination at the time.[66] ESPN nixed the interview, saying that they would only allow its reporters and columnists to interview a presidential candidate once the nomination had been finalized.[66] Deadspin believed this was an example of ESPN pulling rank, and speculated that ESPN was thinking that they should wait for Stuart Scott to talk Carolina hoops with Obama after the convention instead of on a podcast.[66] According to a campaign source, a television interview with Scott was canceled by higher-ups as well.[67] Scott eventually did interview Obama right before the convention began.[68]

On October 31, 2008, ESPN refused to post Simmons' NFL Week Nine Picks, instead just putting up his predicted lines.[69] In response to many reader emails, Simmons posted to his blog explaining what happened (which has since been removed from his personal blog).[69][70]

In November 2008, according to Deadspin, Simmons had quit the B.S. Report due to the content being edited out of them.[71] The controversy revolved around the entry of pornography actor Christian into a ESPN fantasy basketball league.[71][72] Simmons was upset that his explanation of ESPN's refusal to allow him into the league was edited out of a B.S. Report podcast.[72] On November 25, 2008, Simmons returned to recording his B.S. Report podcast with a disclaimer, which says "The BS Report is a free flowing conversation that occasionally touches on mature subjects."[73]

In late 2009, Simmons was punished by ESPN for writing tweets critical of Boston sports radio station WEEI's The Big Show.[74] He was suspended for two weeks from Twitter with an exception for tweets about his book tour.[74]

Isiah Thomas

A frequent column target for Simmons in the past has been former New York Knicks coach and general manager Isiah Thomas.[58][75][76] This led to Thomas threatening Simmons on Stephen A. Smith's radio show in early 2006, saying that there would be "trouble" if they ever met in the street.[75][76][77] Upon a meeting in Las Vegas, they both decided they were entertainers at heart.[75]

Red Sox Nation presidency

Simmons and Red Sox announcer Jerry Remy feuded over the presidency of Red Sox Nation. The Red Sox asked Simmons to run for the ceremonial position and he accepted. In a candidate's memo, Simmons remarked that he was a better choice than Remy because he is not a smoker.[78] Remy criticized Simmons for about five minutes during the July 16, 2007 NESN broadcast of a Red Sox – Royals game.[79] Simmons later removed himself from consideration and Remy was named president.[80]


Simmons responds to issues in the sports world in a unique way, usually putting a different spin on events, ideas and theories contributing to memes.[57] He uses such terms so frequently that has a glossary of Simmons conventions, with links to articles in which they were used.[81]

Ewing Theory

One of Simmons's most used internet memes has been the Ewing Theory,[15] which was conceived by Dave Cirilli and named after Patrick Ewing of the New York Knicks. In 1998–99, the Knicks made the NBA Finals after Ewing sustained an Achilles' tendon injury. The Ewing Theory claims that when a longtime superstar who has never won a championship leaves the team via injury, trade, or free agency, and the media writes the team off, the team will play better.[82][83]

Given the time since the name Ewing Theory was coined and the Giants' Super Bowl XLII victory, a number of readers suggested the name be updated to the "Tiki Theory" named after former player Tiki Barber and Simmons agreed.[84]

Manning Face

Colts' quarterback Peyton Manning. One of Simmons most well known memes is the Manning Face.

The Manning Face is a facial expression displaying a mix of frustration and disgust. It is most often displayed by NFL quarterbacks Peyton Manning and his younger brother, Eli.[85][86] It was coined by a reader in 2001[87] and was later defined by Malcolm Gladwell as "the look of someone who has just faced up to a sobering fact: I am in complete control of this offense. I prepare for games like no other quarterback in the NFL. I am in the best shape of my life. I have done everything I can to succeed—and I'm losing. Ohmigod. I'm not that good."[88]

The Manning Face references receded from Simmons' columns during the 2006–09 stretch when each brother won a Super Bowl and Peyton won two MVP awards, but Simmons noted it returned during the Colts' Super Bowl XLIV loss to the New Orleans Saints, after Tracy Porter intercepted Peyton's pass and returned it 74 yards for the title-clinching TD.[89] He later said it wasn't clear whether the Manning Face was returning for good or made a cameo appearance.[90]

Levels of Losing

Another recurring Simmons topic is the 20 Levels of Losing (originally the 13 Levels of Losing), where he defines, describes and ranks the most painful ways for a sports team to lose, such as the "Stomach Punch", or the "Guillotine". Simmons defined the Boston Red Sox' loss in Game 6 of the 1986 World Series as the highest level of losing.[91][92][93]

Tyson Zone

Simmons also created the Tyson Zone, named for boxer Mike Tyson. The Tyson Zone is the status an athlete or celebrity reaches when his or her behavior becomes so outrageous that one would believe any story or anecdote about the person, no matter how shocking or bizarre.[57][94][95] The term may also be used in adjective form as the word "Tysonic."[96]

Personal life

Simmons is married to Kari Simmons (née Crichton),[14] mentioned only as "The Sports Gal" in his columns.[60] They have two children together, daughter Zoe Simmons[6] (born May 2, 2005) and son, Benjamin Oakley Simmons[7] (born October 30, 2007; called "The CEO" by Simmons and his wife[97]). His father, William Simmons (born 1948), is also referred to as "The Sports Dad."[6]

Simmons is a devoted fan of Boston's teams[16][19][60][98] including Boston Red Sox,[99][100] New England Patriots,[100][101] and Boston Celtics.[21][100] He was a longtime fan of the Boston Bruins and the NHL, but claims that their poor management led to his completely losing interest in them until the 2008 playoffs.[102] He is also a Los Angeles Clippers season ticket holder.[103] He also claims to be a fan of the English Premier League soccer team Tottenham Hotspur, and he has had playful debates on soccer with ESPN colleague David Hirshey, a soccer columnist and a die-hard fan of Tottenham's fierce rivals Arsenal F.C.[104]


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