MSC Malaysia

MSC Malaysia (formerly the Multimedia Super Corridor, and also known as the MSC in Malaysia). The Multimedia Super Corridor (MSC) program was launched by Dr Mahathir Mohamad, the former Prime Minister of Malaysia (1981-2003), circa 1996. The establishment of the MSC program was crucial to accelerate the objectives of Vision 2020 and to transform Malaysia into a modern state by the year 2020, with the adoption of a knowledge-based society framework (Jeong, 2007).

The MSC flagship applications were launched to boost the MSC Malaysia initiatives and to create a multimedia utopia (hub) for innovative producers and users of multimedia technology. Consortia comprising both the local and foreign companies (MNCs) collaborated with various government agencies, departments and ministries to enhance the socio-economic development of Malaysia in the new millennium (Information Age). The vision and mission of the Multimedia Super Corridor (MSC) as expressed by Dr Mahathir Mohammad, the Prime Minister of Malaysia at the time (1981-2003), is essentially this:

“MSC is paramount to leapfrog (Malaysia) into the 21st century and to achieve Malaysia’s Vision 2020, the MSC was created to endeavour the best environment to harness the full potential of the multimedia without any artificial limits. MSC is a global test bed (hub), where the limits of the possible can be explored, and new ways of living, working, and playing in the new area of the Information Age.” (Ibrahim Ariff & Goh Chen Chuan, 2000; Jeong, 2007)

The Multimedia Super Corridor (MSC) is a Government-designated zone in Malaysia designed to leapfrog Malaysia into the information and knowledge age. It aims to attract companies with temporary tax breaks and facilities such as high-speed Internet access and proximity to the Kuala Lumpur International Airport.

MSC Malaysia covers an area of approximately 15 km (9.3 mi) × 50 km (31 mi) (that is, 750 km² (290 sq mi)) stretching from the Petronas Twin Towers to the Kuala Lumpur International Airport, and including the towns of Putrajaya and Cyberjaya. On 7 December 2006, Port Klang was added to the MSC.

This project was announced by former Prime Minister Datuk Seri Dr Mahathir at the Multimedia Asia Conference on 1 August 1996. Dr Mahathir's visit to the United States of America in January 1997 to promote the MSC to companies there succeeded in attracting the interest of many large information technology companies. During the visit, an international advisory panel comprising 30 information technology experts were formed to exchange ideas toward the success of the MSC.

The Multimedia Development Corporation (MDeC, formerly MDC) was created to oversee development of the MSC.

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  Kuala Lumpur International Airport at the south border

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  Petronas Towers at the north border

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  Putrajaya

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  Cyberjaya

Thus, MSC will inevitably improve the overall administrative functions of the government in the civil services, and subsequently contributed towards a better environment in the new millennium for the general public (G2C) and business community (G2B). In addition to that, the internal efficiency and effectiveness of the e-Government in their administrative functions, through the use of Information Technology, will improve tremendously and eventually lead the public sectors to be more effective and competitive, both at the national level and international arena (Jeong, 2007).

References

• Jeong Chun Hai @Ibrahim, & Nor Fadzlina Nawi. (2007). Principles of Public Administration: An Introduction. Kuala Lumpur: Karisma Publications. ISBN 978-983-195-2532

• Jeong Chun Hai @Ibrahim. (2007). Fundamental of Development Administration. Selangor: Scholar Press. ISBN 978-967-504-5080

External links

• MSC Malaysia website
• MSC Malaysia Animation and Creative Content Center (MAC3)
• MSC Malaysia Capability Development Programmes (CDP)