- Domino's Pizza Enterprises
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Not to be confused with Domino's Pizza (parent company) in the United States.
Domino's Pizza Enterprises 
Type Public Traded as ASX: DMP Industry Food Retail Founded Springwood, Queensland, Australia (1983) Headquarters Albion, Queensland, Australia Number of locations 866 across Australasia and Europe[1] Key people Don Meij, CEO & MD Products Pizza Revenue 
A$694.3 million (2009/2010)[2]Employees 16,500+[3] Website dominos.com.au Domino's Pizza is the largest pizza chain in Australia, and second largest in New Zealand. Domino's runs a number of stores across Australia, New Zealand, France, Belgium and The Netherlands. Approximately 70% of Domino's Australian stores are franchised, whilst the remaining are owned and run by Domino's Pizza Enterprises.[4] Along with pizzas, Domino's stores also offer sandwiches, desserts, pasta and side-dishes such as garlic bread.[5]
Contents
History
SILVIOS
Domino's Pizza Australia began in Red Hill, Brisbane, in 1978 as Silvio's Dial-A-Pizza, established by brothers Silvio and Fel Bevacqua. Silvio's Dial-A-Pizza began Australia's first home delivery service in 1980. By 1993, Silvio's had over 70 locations. In 1993, Silvio's bought the master franchise for the international Domino's brand in Australia and New Zealand. Between 1995 and 1996, all of the Silvio's and Domino's groups merged and Silvio's was re-branded as Domino's in 1996.
THE EARLY YEARS
• The first Australian Domino’s store opened in Springwood, Queensland, on 27 December 1983 becoming the first pizza maker in Australia to offer home delivery service. Domino’s quickly expanded throughout Brisbane, Melbourne and Perth
• In 1993, the Australian and New Zealand Master Franchise was purchased by Silvio’s Dial-a-Pizza, and until 1995 the brands were operated separately
• In 1995, Silvio’s Dial-a-Pizza stores were progressively re-branded as Domino’s Pizza stores. At this time Silvio’s Dial-a-Pizza operated 70 pizza stores across suburban and regional Australia
• Introduced in 2000, Domino’s became the first and only pizza maker in Australia to use Hot Cell Bags, an electronic portable oven which ensures pizzas are delivered up to 20% hotter
• In 2003, Domino’s expanded into the new markets of Victoria, Australia and New Zealand. Domino’s entered an overseas market for the first time in July 2003, opening four stores in Wellington, New Zealand with a month
• In August 2004, Domino’s became the number one pizza company in Australia in terms of network store numbers and network sales, with the opening of its 300th store in Bayswater, Melbourne.
2005
• In early 2005, Domino’s became New Zealand’s second biggest pizza maker after buying Pizza Haven New Zealand
• On 16 May 2005, Domino’s successfully listed on the Australian Stock Exchange, following an oversubscribed offer, becoming the first and only publicly listed Australian pizza maker
• Domino’s boosted its store numbers with the acquisition of 16 Big Daddy pizza stores in Melbourne and 30 Pizza Haven stores in New Zealand
• On 25 August 2005, Domino’s opened its 400th store in Aspley, Queensland
• In September 2005, Domino’s partnered with Telstra to launch an Australian-first mobile phone ordering system, allowing customers to dial Domino’s 131 888 number on their mobile phone and be connected to a nearby store after completing a number of automated voice prompts
• On 4 July 2006, Domino’s purchased existing Domino’s operations in France, Belgium, the Netherlands and the Principality of Monaco from Domino’s Pizza Inc, giving the Company its first foothold in Europe. The company was rebranded Domino’s Pizza Enterprises Ltd (DPE) to reflect the European expansion, with the purchase making DPE the largest franchisee for the Domino’s brand in the world
• The European purchase sees Domino’s surpass the 500th store mark
• With more than half of its Australian stores now online, Domino’s launched the second stage of its internet ordering system. The Australian-first online ordering technology allows customers to view, order and track the progress of their pizza order in real time on the internet
2008
• Domino’s celebrated its 25th anniversary of selling pizzas in Australia
• On 3 March 2008, Domino’s announced it had purchased Pinky’s Pizza, a pizza chain which operates 27 stores in Victoria, New South Wales and South Australia
• On 6 April 2008, Domino’s announced a new number for pizza ordering, 1300 DOMINOS, making them the first major pizza company in Australia to use a phone name
• Domino’s expanded into stadiums across Australia with their ‘Domino’s 2GO!’ stores. Today, Domino’s has 21 2GO stores in Australia’s biggest stadiums
• On 22 November 2008, Domino’s opened its 750th store in Broken Hill, NSW after converting the former Pizza Runners store
2009
• Domino’s released its E-recruitment websites, dominosjob.com.au and dominosjobs.co.nz, where prospective job applicants can logon to find out exactly what it’s like to work for Domino’s, view current job vacancies and play an interactive delivery driver game
• On 12 September 2009, Domino’s expanded into theme parks with ‘Domino’s 2GO!’ stores opening at Sea World and Wet ‘n’ Wild Water World
• On 6 November 2009, Domino’s took pizza ordering to the next level with the launch of their Online Ordering iPhone Application, allowing customers to order pizza anywhere and anytime without ringing the store. Within five days of launch the Domino’s App had reach the number one free application position on iTunes
• In December 2009, Domino’s purchased the Belgium pizza chain “A Pizza Company” which operated 15 stores. The purchase immediately doubled Domino’s store count in Belgium 2010
• June saw the opening of a brand new concept store in Applecross, WA. The store layout is distinctively different from other Domino’s stores, with the pizza making now taking place directly in front of customers. The fresh new approach to pizza making is also evident in the new Domino’s ‘Chef’ uniform and includes larger seating areas for customers. The Applecross store design was the first of its kind for any Domino’s store in the world and has already been rolled out into other locations
• In July 2010, Domino’s opened its 300th European store in Pessac, France, in the famous Bordeaux wine region. Domino’s has grown to become the number one pizza company in France and The Netherlands in sales and store count, and aims to be the number one pizza delivery company in Belgium in store count by the end of 2010
• Domino’s is currently the largest franchisee for the Domino’s brand in the world. The Company’s operations now extend across five countries, with more than 800 stores employing approximately 16,500 people and making more than 60 million pizzas a year.
Products
In 2002, Domino’s became the first Australian pizza maker to launch the Classic Crust. Current CEO Don Meij originally developed the dough which is not too thick and not too thin.
In 2005, The Domino’s Luv Lab, the national Domino’s Pizza product development kitchen, opened in Brisbane making Domino’s the first pizza maker in Australia to launch a dedicated pizza kitchen. The Luv Lab, now located in head office, continues to set Domino’s apart from their competitors by thinking outside the box to develop and test exciting new products and ingredients to suit the ever changing tastes of Australian consumers.
In 2007, Domino's Australia released meat pie pizza, consisting of minced beef, peas, diced fresh tomato, onions, gravy, a thick pastry lid and tomato sauce.[6]
In December 2009, Domino’s launched a range of five Oven Baked Sandwiches.
In February 2010, Domino’s launched a new range of healthy options. Teaming up with popular reality show The Biggest Loser and their trainer Shannan Ponton, Domino’s launch their Good Choice Range, consisting of seven nutrition conscious calorie-controlled meals
Over the past two years the Domino’s menu has evolved to offer greater variety and choice for their customers.
Domino’s now offers a three tiered menu pricing with a Value, Tradition and Premium Range of pizzas and offers customer a variety of toppings including juicy prawns, succulent feta and rasher bacon.
See also
- Eagle Boys
- Pizza Hut
- List of fast-food restaurants
References
- ^ "2011 Half Year Media Release". 16 February 2011. http://dominos.com.au/pdf/investor_media_releases/2011_DPE_HY_result_media_release.pdf.
- ^ "Domino's Pizza - company news". http://www.dominos.com.au/great_company/company_news_detail.asp?ID=20&pnav=6&snav=20&NewsID=411.[dead link]
- ^ "Domino's Pizza - inside Domino's". http://www.dominos.com.au/great_company/default.asp?ID=21&pnav=6&snav=21.[dead link]
- ^ "Domino's Pizza Enterprises Ltd". Franchise.net.au. 2009. http://www.franchise.net.au/directory/Fast-foods-and-takeaway/Dominos-Pizza-Enterprises/21478.aspx.
- ^ "Domino's Australia Menu". Domino's Pizza Enterprises. 2011. http://dominos.com.au/pdf/menu/current_menu_au.pdf.
- ^ Pie technology breakthrough - news.com.au 5 April 2007
External links
- Official Domino's Pizza Enterprises Website
- Official Domino's Australia Consumer Website including internet ordering
- Dominos India Blog
Dominos Pizza Enterprises International Links
- Official Domino's New Zealand Consumer Website
- Domino's Netherlands Website
- Domino's France Website
- Domino's Belgium Website
Other International Domino's links
Categories:- Companies listed on the Australian Securities Exchange
- Domino's Pizza
- Fast-food franchises
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