- National Student Advertising Competition
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Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
Regional National Student Advertising (NSAC) competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.
Structure
The AAF is divided into 15 districts, each containing one to five states. Each district holds a competition in April and the winning team advances to the national finals which are held during the annual AAF National Conference in June. Each district appoints its own coordinator, a local business professional, to handle all details of the local competition. Judging is conducted by professionals in the communications industry. Judges at the national level are selected from the client and their advertising agencies. Yearly, some districts will have as many as 18 teams competing and nationwide more than 150 colleges and universities take on the NSAC challenge.
2011 District Winners: jcpenney Campaign
June 1-4, San Diego, California, United States of America
District States 2011 Winning Team(s) National Finals Placement 1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University ' 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Hofstra University ' 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Ithaca College ' 3 Virginia, North Carolina, South Carolina University of Virginia ' 4 Florida, U.S. Virgin Islands, Puerto Rico University of Miami National Champions 5 Ohio, West Virginia, Kentucky Ohio University ' 6 Illinois, Indiana, Michigan Columbia College - Chicago ' 6 Illinois, Indiana, Michigan Butler University ' 7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Savannah College of Art and Design ' 8 North Dakota, South Dakota, Minnesota, Wisconsin Minnesota State University - Moorhead ' 9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln ' 10 Texas, Oklahoma, Arkansas, Northwest Louisiana University of Texas - Austin ' 10 Texas, Oklahoma, Arkansas, Northwest Louisiana Oklahoma State University ' 11 Washington, Oregon, Idaho, Montana, Alaska Brigham Young University - Idaho ' 12 Wyoming, Colorado, Utah, Arizona, New Mexico University of Texas - El Paso ' 13 Hawaii Chaminade University ' 14 Northern California, Northern Nevada California State University - Chico ' 15 Southern California, Southern Nevada Chapman University ' Wildcard Winner Purdue University Calumet ' 2010 District Winners: State Farm Campaign
June 10-11, Orlando, Florida, United States of America
District States 2010 Winning Team(s) National Finals Placement 1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Boston University ' 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Syracuse University ' 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University ' 3 Virginia, North Carolina, South Carolina University of Virginia ' 4 Florida, U.S. Virgin Islands, Puerto Rico Florida State University ' 5 Ohio, West Virginia, Kentucky Marshall University ' 6 Illinois, Indiana, Michigan Purdue University Calumet ' 6 Illinois, Indiana, Michigan Butler University ' 7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Savannah College of Art and Design ' 8 North Dakota, South Dakota, Minnesota, Wisconsin University of Wisconsin - Madison ' 9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln ' 10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas State University National Runners-Up 10 Texas, Oklahoma, Arkansas, Northwest Louisiana University of Houston ' 11 Washington, Oregon, Idaho, Montana, Alaska University of Oregon ' 12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College - Tucson ' 13 Hawaii Chaminade University ' 14 Northern California, Northern Nevada University of Nevada, Reno ' 15 Southern California, Southern Nevada Chapman University National Champions Wildcard Winner Ball State University ' 2009 District Winners: Century Council Campaign
June 4-5, Arlington, Virginia, United States of America
District States 2009 Winning Team(s) National Finals Placement 1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson & Wales University ' 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Syracuse University National Champions 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University ' 3 Virginia, North Carolina, South Carolina University of Virginia ' 4 Florida, U.S. Virgin Islands, Puerto Rico Florida State University ' 5 Ohio, West Virginia, Kentucky Ohio University ' 6 Illinois, Indiana, Michigan Northwood University ' 6 Illinois, Indiana, Michigan Columbia College Chicago ' 7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana University of Alabama National Runners-Up 8 North Dakota, South Dakota, Minnesota, Wisconsin University of Minnesota - Twin Cities ' 9 Nebraska, Kansas, Iowa, Missouri University of Nebraska - Lincoln ' 10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas Tech University ' 11 Washington, Oregon, Idaho, Montana, Alaska Portland State University ' 12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College – Tucson ' 13 Hawaii Hawaii Pacific University ' 14 Northern California, Northern Nevada University of California, Berkeley ' 15 Southern California, Southern Nevada Chapman University ' Wildcard Winner Texas Christian University ' 2008 District Winners: AOL Campaign
June 8-9, Atlanta, Georgia, United States of America
District States 2008 Winning Team(s) National Finals Placement 1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Emerson College 5th Place 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Hofstra University 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University 3 Virginia, North Carolina, South Carolina University of Virginia 3rd Place 4 Florida, U.S. Virgin Islands, Puerto Rico Florida State University 5 Ohio, West Virginia, Kentucky Ohio University National Champions 6 Illinois, Indiana, Michigan Indiana University Bloomington 6 Illinois, Indiana, Michigan Columbia College Chicago 7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Louisiana State University 8 North Dakota, South Dakota, Minnesota, Wisconsin University of Wisconsin–Oshkosh 9 Nebraska, Kansas, Iowa, Missouri Webster University 10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas State University–San Marcos 11 Washington, Oregon, Idaho, Montana, Alaska University of Oregon 12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College – Albuquerque National Runners-up 13 Hawaii No participant 14 Northern California, Northern Nevada University of Nevada, Reno 15 Southern California, Southern Nevada University of Southern California Wildcard Winner Texas Christian University 4th Place 2007 District Winners: Coca-Cola Campaign
June 7-8, Louisville, Kentucky, United States of America
District States 2007 Winning Team(s) National Finals Placement 1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Quinnipiac University 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Syracuse University 4th Place 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia Baruch College 3 Virginia, North Carolina, South Carolina University of Virginia 4 Florida, U.S. Virgin Islands, Puerto Rico Florida State University 5 Ohio, West Virginia, Kentucky Marshall University 6 Illinois, Indiana, Michigan University of Illinois 6 Illinois, Indiana, Michigan University of Michigan National Runners-Up 7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana Savannah College of Art and Design 8 North Dakota, South Dakota, Minnesota, Wisconsin University of Minnesota - Twin Cities National Champions 9 Nebraska, Kansas, Iowa, Missouri Webster University 10 Texas, Oklahoma, Arkansas, Northwest Louisiana Texas Christian University 11 Washington, Oregon, Idaho, Montana, Alaska Portland State University 12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College - Tucson 13 Hawaii Chaminade University 14 Northern California, Northern Nevada California State University - Chico 15 Southern California, Southern Nevada University of Southern California 3rd Place Wildcard Winner University of Texas at Austin 2007 District 14 NSAC Regionals: Fresno, CA
Top Row from Left:
Victor Costa, Veronica Favela, Alicia Allen, Andie Larsen, J.J. Beard, Liz Santos, Kateland Weighall, Robert Ortegon and, Billy Wilson.
Bottom Row from Left:
Bill McGowan, Jen Witz, Brie Leon, Christina Solomon, Jamie Varon & Ramsey Barnette.2006 District Winners: Postal Vault Campaign
June 10-12, San Francisco, CA
District States 2006 Winning Team National Finals Placement 1 Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut Johnson and Wales University 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia University of Scranton 2 New York, Pennsylvania, New Jersey, Maryland, Delaware, District of Columbia George Washington University 3 Virginia, North Carolina, South Carolina University of Virginia National Champions 4 Florida, U.S. Virgin Islands, Puerto Rico University of Miami 5 Ohio, West Virginia, Kentucky University of Kentucky 6 Illinois, Indiana, Michigan Ball State University 7 Tennessee, Georgia, Alabama, Mississippi, Southeast Louisiana University of Tennessee 8 North Dakota, South Dakota, Minnesota, Wisconsin University of Minnesota - Twin Cities 3rd Place 9 Nebraska, Kansas, Iowa, Missouri Webster University National Runners-Up 10 Texas, Oklahoma, Arkansas, Northwest Louisiana Southern Methodist University 11 Washington, Oregon, Idaho, Montana, Alaska University of Oregon 12 Wyoming, Colorado, Utah, Arizona, New Mexico Art Center Design College – Albuquerque 4th Place 13 Hawaii Chaminade University 14 Northern California, Northern Nevada University of Nevada, Reno 15 Southern California, Southern Nevada Chapman University Wildcard Winner University of Wisconsin–Madison Past Sponsors and Winners
See also
American Advertising Federation
External links
Categories:- Trade associations
Wikimedia Foundation. 2010.