- Cerruti
-
This article is about the fashion company. For the designer himself, see Nino Cerruti. For other uses, see Cerruti (disambiguation).
Cerruti 
Industry Fashion Founded 1967 Founder(s) Nino Cerruti Headquarters 3 Place de la Madeleine, Paris, France Area served Worldwide Key people Nino Cerruti, Richard Nicoll Products Luxury goods Website www.cerruti.com Cerruti is a fashion house founded in 1967 in Paris by the Italian stylist and fashion designer Nino Cerruti.
The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories. The brand markets these products under several, sub-labels including Cerruti 1881, Cerruti 18CRR81, ND Cerruti Jeans.
In 1967 the Cerruti label was officially launched with the opening of the flagship store and headquarters, at 3 Place de la Madeleine in Paris, France.
The company was the property of the american firm MatlinPatterson Global Advisors from August 2006 until 2010. Since December 2010 the company is the property of chinese Trinity Ltd (Li & Fung Group). Since September 2008 the CEO is the French Florent Perrichon.
Contents
Italian heritage
In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella (Piemonte, Italy) the water in the region is put to use to wash and treat the wool. The latter is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin.
-
Nino Cerruti, founder of the Cerruti brand
-
Factory of Lanificio Fratelli Cerruti in Biella, Italy
To this day, Cerruti fabrics are produced in the same workshops.
History and traditions of the brand
The Cerruti label was launched in 1967 with a menswear collection. In 1976, the line 'Cerruti Woman' was created. Before creating his own brand in 1974, Giorgio Armani had worked in Paris under Cerruti.
In 1978, the house launched the fragrance with Nino Cerruti pour Homme, followed by Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.
In the 1980s, Cerruti began producing clothes for films, including Bonnie and Clyde, Pretty Woman and Basic Instinct. The brand designed clothes for actors such as Michael Douglas, Jack Nicholson, Tom Hanks, Bruce Willis, Sharon Stone, Robert Redford, Harrison Ford, Al Pacino and Jean Paul Belmondo. Nino Cerruti had cameo appearances in the following Hollywood movies: Holy Man (1998), Catwalk (1996) and Cannes Man (1996).
In 1994, Cerruti was the official designer of the famous Scuderia Ferrari.
In October 2000 Nino Cerruti sold his brand to Italian investors and get back to the family business of his grandfather, Lanificio Fratelli Cerruti, dal 1881.
The end of 2009 marks the arrival of two new creative directors: Jesper Borjesson for men's collections and Richard Nicoll for women's. Both have feature their respective work during Parisian Fashion Week in January and March 2010.
From July 2009 to May 2010, the Parisian flagship store at Place de la Madeleine closed its doors for renovation. The design was entrusted to the French architect Christian Biecher. The inauguration was launched with the presence of the founder Nino Cerruti.
Today, the Cerruti brand includes to ready-to-wear (men and women), jeans, sportswear, fragrances, leather goods, watches, sunglasses, and other accessories like writing instruments.
The house offers three lines, each for men and women: Cerruti (top line), Cerruti 1881 (diffusion line) and 18CRR81 (sportswear).
Cerruti stores
There are Cerruti, Cerruti 1881 and 18CRR81 stores in Milan, Cosenza, Madrid, London, Munich, Stockholm, Athens, Birmingham, Riyadh, Moscow, New York, Hong Kong, Damascus and Tokyo among other locations. In addition, the label is sold through some 1,500 vendors.
-
Cerruti 1881 shop in Hong Kong
Chronology of Cerruti fragrances
- 1978 Nino Cerruti (M)
- 1985 Fair Play (M)
- 1987 Nino Cerruti pour femme (F)
- 1990 Cerruti 1881 (M)
- 1995 Cerruti 1881 (F)
- 1998 Cerruti Image (F)
- 2000 Cerruti Image (M)
- 2002 Cerruti 1881 Amber (M)
- 2003 Cerruti 1881 Eau d'Eté (F)
- 2004 Cerruti Sí (M)
- 2006 Cerruti 1881 - Black (M))
- 2006 Cerruti 1881 pour femme - White (F)
- 2008 L'Essence de Cerruti (M)
Links
External links
- http://www.cerruti.com - Official site
- http://www.richardnicoll.com - Richard Nicoll official site
- http://www.lanificiocerruti.com - Lanificio Fratelli Cerruti site
- Cerruti men's collection spring/summer 2009 by vogue.co.uk
- Cerruti men's collection spring/summer 2008 by men.style.com
Categories:- Fashion accessory brands
- High fashion brands
- Luxury brands
- Clothing companies of France
- Companies of France
- Italian fashion designers
- French brands
-
Wikimedia Foundation. 2010.
