- List of marketing terms
-
Many terms are used in the marketing field.
- AIDA (marketing)
- Arrow information paradox
- Article marketing
- Article video marketing
- Aspirational age
- Attack marketing
- Bargain bin
- Business-to-business
- Business-to-consumer
- Business-to-government
- Cause marketing
- Channel Value Proposition
- Consumption audience
- Copy testing
- Cost per conversion
- Customer lifetime value
- Customer relationship management
- Decision making unit
- Disintermediation
- Double jeopardy (marketing)
- Double loop marketing
- Emotional Branding
- Engagement (marketing)
- Facelift (product)
- Fallacy of quoting out of context
- Fine print
- Flighting (advertising)
- Heavy-up
- Inbound marketing
- Inseparability
- Intangibility
- Integrated marketing communications
- Internet Marketing Conference
- Investomer
- Low-end market
- Marketing Analytics
- Marketing communications
- Marketing exposure
- Marketing information system
- Marketing mix for product software
- Marketing speak
- Name program
- Nano-campaigning
- Nascent market
- Next best action marketing
- Nielsen ratings
- Perishability
- Permission marketing
- Price Analysis
- Product lifecycle
- Product lifecycle management
- Promoter (entertainment)
- Q Score
- Relational goods
- Representative office
- Response rate ratio
- Return on investment
- Rural marketing
- Share of Wallet
- Soft launch
- Square inch analysis
- Sweeps period
- Top of mind awareness
- Warm market
- White label
References
Categories:- Marketing terminology
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