Marketing exposure is a term used to describe how a marketing strategy once implemented performs in terms of the number of people who can be said to have viewed or been affected by the marketing undertaken. A marketing campaign that provides good marketing exposure will have been one that has a high profile.
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exposure — In finance, exposure is financial risk; in marketing, exposure refers to visibility … American business jargon
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing warfare strategies — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing geography — is the study of where to locate stores and retail chains to maximize exposure to the target audience … Wikipedia
exposure — The vulnerability that is attached with an investment. There are different types of exposures that an investment may have, such as, currency exposure or economic exposure. For example, currency exposure is the proportion of your share portfolio… … Financial and business terms
Marketing — The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target… … Investment dictionary
List of marketing terms — Many terms are used in the marketing field. AIDA (marketing) Arrow information paradox Article marketing Article video marketing Aspirational age Attack marketing Bargain bin Business to business Business to consumer Business to government Cause… … Wikipedia
Mass marketing — Marketing Key concepts Product marketing · Pricing … Wikipedia
Mere-Exposure-Effekt — Der Mere Exposure Effekt bzw. Effekt der bloßen Darstellung, 1968 entdeckt von Robert Zajonc, ist die Tatsache, dass allein durch die mehrfache Darbietung von Personen, Situationen oder Dingen die Einstellung eines Menschen zu diesen Dingen… … Deutsch Wikipedia
