Marketing Theory

Marketing Theory
Marketing Theory  
Marketing Theory.jpg
Abbreviated title (ISO) Marketing Theory
Discipline Business
Language English
Edited by Pauline Maclaren
Publication details
Publisher SAGE Publications (United Kingdom)
Publication history 2001-present
Frequency Quarterly
Impact factor
(2010)		 0.833
Indexing
ISSN 1470-5931 (print)
1741-301X (web)
LCCN 2002200525
OCLC number 48089850
Links

Marketing Theory is a peer-reviewed academic journal that publishes papers in the field of Business. The journal's editor is Pauline Maclaren (Royal Holloway University of London). It has been in publication since 2001 and is currently published by SAGE Publications.

Contents

Scope

Marketing Theory is a forum for the development and dissemination of alternative and critical perspectives on Marketing Theory. Marketing Theory publishes articles covering any aspect of theory, such as strategy and consumer behavior. The journal aims to to develop and reformulate marketing as an academic discipline by critically analysing existing theory.

Abstracting and indexing

Marketing Theory is abstracted and indexed in, among other databases: SCOPUS, and the Social Sciences Citation Index. According to the Journal Citation Reports, its 2010 impact factor is 0.833, ranking it 63 out of 101 journals in the category ‘Business’.[1]

References

  1. ^ "Journals Ranked by Impact: Business". 2010 Journal Citation Reports (Social Sciences ed.). Thomson Reuters. 2011. 

External links


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