Consumption audience

Consumption audience

Consumption audience is a marketing term, being the part of a brand's or product's target audience that is economically able to afford such brand or product.



Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Audience theory — is an element of thinking that developed within academic literary theory and cultural studies. With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical …   Wikipedia

  • Audience Council England — (ACE) was created upon establishment of the BBC Trust in January 2007. It replaced the Broadcasting Council of England which had many responsibilities the present council now has. ACE plays a key role helping the BBC Trust understand the needs,… …   Wikipedia

  • consumption — noun Etymology: Middle English consumpcioun, from Latin consumption , consumptio, from consumere Date: 14th century 1. a. a progressive wasting away of the body especially from pulmonary tuberculosis b. tuberculosis …   New Collegiate Dictionary

  • Aspirational brand — In consumer marketing, an aspirational brand (or product) is one that a large segment of its exposure audience wishes to own, but for economical reasons cannot. An aspirational product implies certain positive characteristics to the user, but the …   Wikipedia

  • Anthropology of media — (also anthropology of mass media, media anthropology) is an area of study within social or cultural anthropology that emphasizes ethnographic studies as a means of understanding producers, audiences, and other cultural and social aspects of mass… …   Wikipedia

  • List of marketing terms — Many terms are used in the marketing field. AIDA (marketing) Arrow information paradox Article marketing Article video marketing Aspirational age Attack marketing Bargain bin Business to business Business to consumer Business to government Cause… …   Wikipedia

  • Business and Industry Review — ▪ 1999 Introduction Overview        Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… …   Universalium

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… …   Universalium

  • Social Norms Approach — The social norms approach is an environmental strategy gaining ground in health campaigns Perkins, H. W. (2003). The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”