Top of mind awareness

Top of mind awareness

Top Of Mind Awareness (TOMA) is a way to measure how well brands rank in the minds of consumers.

Top of Mind Awareness has a big correlation with the market share of a product.

Some businesses do a great job of building name awareness, and those companies tend to have a high TOMA score. However, if a business has done a poor job, or are in some cases complacent about their marketing efforts, they usually show up poorly.

Top of Mind Awareness is particularly important for companies that conduct high dollar transactions. Mortgage Brokers, Real Estate Agents, Auto Dealerships, etc are great examples of companies who benefit the most from Top of Mind Awareness. If a grocery store or general retailer misses a selling opportunity because they were not Top of Mind with their client it is a loss of maybe a few hundred dollars tops. But if a Mortgage Broker loses a deal because he/she has done a poor job of staying in touch with their client they could potentially be out thousands of dollars.

Top of Mind Awareness is very closely tied to Customer Relationship Management (CRM). Better CRM practices and techniques typically yield a higher degree of Top of Mind Awareness with your clients.

Top of Mind Awareness as well as other CRM techniques can be handled by a company internally or outsourced to a 3rd party vendor. Below are some examples of companies that provide this service:

CRM / TOMA Companies

* mySAP CRM
* Top of Mind Networks
* Salesforce.com
* Siebel
* PeopleSoft CRM

ources

* cite book
last = Larson
first = Charles U.
authorlink =
coauthors =
title = Persuasion. Reception and Responsibility. Fifth Edition.
publisher = Wadsworth Publishing Company
date = 1989
location =
pages =
url =
doi =
id =
isbn = 0-534-10134-8


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • top of mind awareness — noun The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days. Companies that are well known… …   Wiktionary

  • Top of Mind — Umstand, der die Marke innerhalb des ⇡ Awareness Sets beschreibt, die vom Konsumenten beim Kauf präferiert wird. Alternativen würde der Konsument nur im Notfall wählen. Dies ist im Unterschied zum ⇡ Evoked Set zu sehen, bei dem ein Konsument über …   Lexikon der Economics

  • Awareness — Aware redirects here. For other uses, see Aware (disambiguation). Awareness is the state or ability to perceive, to feel, or to be conscious of events, objects or sensory patterns. In this level of consciousness, sense data can be confirmed by an …   Wikipedia

  • Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …   Wikipedia

  • Time Out of Mind — This article is about the Bob Dylan album. For other uses, see Time Out of Mind (disambiguation). Time Out of Mind Studio album by Bob Dylan …   Wikipedia

  • Time out of Mind — Infobox Album Name = Time Out of Mind Type = studio Artist = Bob Dylan Released = September 30 1997 Recorded = January–February 1997 Genre = Blues rock, rock, country blues Length = 72:44 Label = Columbia Producer = Daniel Lanois Reviews =… …   Wikipedia

  • TOMA — Top Of Mind Awareness (Medical » Physiology) * Top Of The Mind Awareness (Internet » Chat) * Technical Order Management Agency (Governmental » Military) …   Abbreviations dictionary

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • Toma — can refer to:;People *David Toma, Newark, New Jersey former police detective *Ikuta Tōma, a Japanese actor and singer *Yumi Tōma, a Japanese actress;Place *Toma Department, a department in Burkina Faso **Toma, Banwa, a town *Tōma, Hokkaidō, a… …   Wikipedia

  • Industrial marketing — is the marketing of goods and services from one business to another. The word industrial has connotations of heavy machinery, mining, construction etc. but industrial marketing is not confined to these types of business activities. Broadly (and… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”