Share of Wallet

Share of Wallet

Share of Wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers.

Another common definition is the following: Share of Wallet is the percentage ("share") of a customer's expenses ("of wallet") for a product that goes to the firm selling the product. Different firms fight over the share they have of a customer's wallet, all trying to get as much as possible. Typically, these different firms don't sell the same but rather ancillary or complementary products.


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Look at other dictionaries:

  • Share Of Wallet - SOW — A marketing term referring to the amount of the customer s total spending that a business captures in the products and services that it offers. Increasing the share of a customer s wallet a company receives is often a cheaper way of boosting… …   Investment dictionary

  • share of wallet — noun the percentage of a consumer s income which goes to a particular provider of a commercial product. {from the notion that the customer s wallet is divided up into varying shares apportioned to different product providers} …  

  • share of wallet — The share of a customer s business that is obtained by a particular company …   Big dictionary of business and management

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  • Double-loop marketing — Double loop marketing[1] [2] is based upon the notion that in today s information rich world, marketing must of necessity be people and knowledge driven rather than product driven. A company must first develop mind share” by building a site that… …   Wikipedia

  • Competition — For other uses, see Competition (disambiguation). A selection of images showing some of the sporting events that are classed as athletics competitions Competition is a contest between individuals, groups, animals, etc. for territory, a niche, or… …   Wikipedia

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