Share of Wallet

Share of Wallet

Share of Wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers.

Another common definition is the following: Share of Wallet is the percentage ("share") of a customer's expenses ("of wallet") for a product that goes to the firm selling the product. Different firms fight over the share they have of a customer's wallet, all trying to get as much as possible. Typically, these different firms don't sell the same but rather ancillary or complementary products.

Wikimedia Foundation. 2010.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • Share Of Wallet - SOW — A marketing term referring to the amount of the customer s total spending that a business captures in the products and services that it offers. Increasing the share of a customer s wallet a company receives is often a cheaper way of boosting… …   Investment dictionary

  • share of wallet — noun the percentage of a consumer s income which goes to a particular provider of a commercial product. {from the notion that the customer s wallet is divided up into varying shares apportioned to different product providers} …  

  • share of wallet — The share of a customer s business that is obtained by a particular company …   Big dictionary of business and management

  • wallet share — (WAWL.ut shayr) n. The proportion of a consumer s disposable income allotted to a single company. Example Citation: Kuntz said what surprised GM of Canada is the company has generated so much interest when other companies have introduced numerous …   New words

  • wallet neuropathy — n. Lower back pain caused by sitting on an overstuffed wallet kept in a back pants pocket. Example Citations: Physiotherapists have coined the term wallet neuropathy for the lower back pain caused by men sitting down (such as when driving or in… …   New words

  • wallet biopsy — (wawl.ut BY.awp.see) n. The determination of a person s financial status or health insurance coverage before admitting that person to a hospital or before performing an expensive procedure. Example Citation: Mr. Kramer passed what is perhaps the… …   New words

  • e-wallet — n. A computer database or online site that stores a person s name, address, and credit card data and then enables easy retrieval of that information for online purchases. Example Citation: According to Jupiter Communications, 27 percent of… …   New words

  • stomach share — n. An informal market share measure used within the food industry. Example Citation: The suppertime crunch means big changes at your neighborhood supermarket, as the grocery industry fights to carve out more of the market dubbed stomach share.… …   New words

  • Double-loop marketing — Double loop marketing[1] [2] is based upon the notion that in today s information rich world, marketing must of necessity be people and knowledge driven rather than product driven. A company must first develop mind share” by building a site that… …   Wikipedia

  • Competition — For other uses, see Competition (disambiguation). A selection of images showing some of the sporting events that are classed as athletics competitions Competition is a contest between individuals, groups, animals, etc. for territory, a niche, or… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”