Share of Wallet

Share of Wallet

Share of Wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers.

Another common definition is the following: Share of Wallet is the percentage ("share") of a customer's expenses ("of wallet") for a product that goes to the firm selling the product. Different firms fight over the share they have of a customer's wallet, all trying to get as much as possible. Typically, these different firms don't sell the same but rather ancillary or complementary products.


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Look at other dictionaries:

  • Share Of Wallet - SOW — A marketing term referring to the amount of the customer s total spending that a business captures in the products and services that it offers. Increasing the share of a customer s wallet a company receives is often a cheaper way of boosting… …   Investment dictionary

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  • share of wallet — The share of a customer s business that is obtained by a particular company …   Big dictionary of business and management

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