Heavy-up

Heavy-up

Heavy-up is an advertising term referring to a high concentration of advertising for a short period of time in a media schedule. If an advertiser's product is more likely to be used at one specific time than at another, the advertiser may choose to heavy-up the advertising for that time period. For example, a candy manufacturer may opt for heavy-up advertising during the two weeks prior to Halloween.


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Heavy — Heav y, a. [Compar. {Heavier}; superl. {Heaviest}.] [OE. hevi, AS. hefig, fr. hebban to lift, heave; akin to OHG. hebig, hevig, Icel. h[ o]figr, h[ o]fugr. See {Heave}.] 1. Heaved or lifted with labor; not light; weighty; ponderous; as, a heavy… …   The Collaborative International Dictionary of English

  • Heavy D — [[File:File:.jpg|frameless|alt=|]] Background information Birth name Dwight Arrington Myers[1] Born May 24, 1967(1967 05 24 …   Wikipedia

  • heavy — [hev′ē] adj. heavier, heaviest [ME hevi < OE hefig (akin to OHG hebig) < base of hebban (see HEAVE) + ig (see Y3): prob. basic sense “containing something, full”] 1. hard to lift or move because of great weight; weighty 2. of high specific… …   English World dictionary

  • Heavy D — Heavy D, eigentlich Dwight Errington Myers[1], (* 24. Mai 1967 in Mandeville, Jamaika; † 8. November 2011 in Los Angeles, Kalifornien[2]) war ein US amerikanische Rapper, Schauspieler und Sänger. Er wurde in den 1990er Jahren vor allem als… …   Deutsch Wikipedia

  • heavy — heavy, weighty, ponderous, cumbrous, cumbersome, hefty. Something is heavy which is denser and more compact in substance or larger in size or amount than the average of its kind or class and so weighs more in proportion {lead is a heavy metal} {a …   New Dictionary of Synonyms

  • Heavy D! — Personaje de The King of Fighters Primera aparición The King of Fighters 94 Voz original Toshikazu Nishimura Primera aparición en KOF The King o …   Wikipedia Español

  • Heavy D — Datos generales Nombre real Dwight Errington Myers Nacimiento 24 de mayo de 1967 Origen …   Wikipedia Español

  • Heavy — is a concept of weight, but may also refer to: *A music style, Heavy metal * Heavy , a song by Collective Soul from the album Dosage *A type of strength of Scottish beer * Heavy (album) , the first album by the band Iron Butterfly *Heavy… …   Wikipedia

  • Heavy D. — Heavy D. the Boyz war eine US amerikanische Hip Hop Band, deren Frontman Heavy D. mit seinen 250 Pfund optisch sehr prominent war und die um 1990 mit mehreren Alben sehr erfolgreich waren. Heavy D. the Boys waren die erste Band, die beim… …   Deutsch Wikipedia

  • heavy — ► ADJECTIVE (heavier, heaviest) 1) of great weight; difficult to lift or move. 2) of great density; thick or substantial. 3) of more than the usual size, amount, or force. 4) doing something to excess: a heavy smoker. 5) striking or falling with… …   English terms dictionary

  • heavy — (izg. hȅvi) prid. DEFINICIJA koji je težak, ob. u: SINTAGMA heavy duty (izg. heavy djùti) žarg. koji se odnosi na poslove teže nego što su uobičajeni ili prosječni; heavy metal (izg. heavy mȅtl) glazb. jedan od najdugovječnijih žanrova rocka;… …   Hrvatski jezični portal

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”