Myriad (typeface)

Myriad (typeface)
Adobe Myriad
Myriadsp.svg
Category Sans-serif
Classification Humanist
Designer(s) Robert Slimbach
Carol Twombly
Foundry Adobe Type
"Word" set in roman, italic, and bold

Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. The typeface is best known for its usage by Apple Inc., replacing Apple Garamond as Apple's corporate font since 2002. Myriad is easily distinguished from other sans-serif fonts due to its special "y" descender (tail) and slanting "e" cut. Myriad is similar to Frutiger.

Contents

Variations

Myriad (Type 1)

This PostScript Type 1 font family was released after the original Myriad MM. It initially included four fonts in two weights, with complementary italics. All these Type 1 versions supported the ISO-Adobe character set; all were discontinued in the early 2000s.

Myriad Condensed
It was a condensed version, released around 1998. The condensed fonts comprise three weights, with complementary italics.
Myriad Headline
A "Headline" version was also released, which has the weight of Myriad Bold, but slightly narrower.

Myriad Web

Myriad Web is a version of Myriad in TrueType font format, optimized for onscreen use. It supports Adobe CE and Adobe Western 2 character sets. Myriad Web comprises only five fonts: Myriad Web Pro Bold, Myriad Web Pro Regular, Myriad Web Pro Condensed Italic, Myriad Web Pro Condensed, Myriad Web Pro Italic. Myriad Web Pro is slightly wider than Myriad Pro, while the width of Myriad Web Pro Condensed is between Myriad Pro Condensed and Myriad Pro SemiCondensed.

The family is bundled as part of the Adobe Web Type Pro font pack.

Myriad Pro

Myriad Pro is the OpenType version of the original Myriad font family. It first shipped in 2000, as Adobe moved towards the OpenType standard. Additional designers were Christopher Slye and Fred Brady. Compared to Myriad MM, it added support for Latin Extended, Greek, and Cyrillic characters, as well as oldstyle figures.

Myriad Pro originally included thirty fonts in three widths and five weights each, with complementary italics. A "semi-condensed" width was added in early 2002[citation needed], expanding the family to forty fonts in four widths and five weights each, with complementary italics.

Myriad Pro Regular, Bold, Italic and Bold Italic are bundled with Adobe Reader 7 and 8. In Adobe Reader 9 and onwards, the fonts are included, but not installed in the system fonts directory.

Myriad Wild

Myriad Wild is an Adobe font package comprising the Myriad Sketch and Myriad Tilt fonts in Type 1 format. Myriad Sketch is a slightly irregular outline version of Myriad, while Myriad Tilt incorporates irregular stroke weight and paths. The family supports ISO-Adobe character set.

Myriad Wild Std

Myriad Wild Std is the OpenType version of Myriad Wild. It supports Adobe Western 2 character set.

MyriadCAD

MyriadCAD is included in Adobe Reader 9 and is thought to be an implementation of the ANSI CAD lettering.[1]

Kozuka Gothic

Kozuka Gothic is a Japanese typeface, designed as a sans-serif companion to Kozuka Mincho family. The Japanese letters were designed by Masahiko Kozuka and Adobe’s Japanese type design team. The Latin letters in Kozuka Gothic were adapted from Myriad.

Adobe Heiti

Adobe Heiti is a simplified Chinese typeface that borrows its Latin glyphs from Myriad. It is included with Adobe Illustrator CS3,[2] Adobe Reader 8 Simplified Chinese font pack, Adobe Creative Suite 4.0.[3]

Usage

Adobe's Myriad is the typeface used in Apple's modern marketing.
All Nippon Airways' promotional logos for its new business class service, in which Adobe's Myriad is extensively used, such as the one above.

Since the launch of the eMac in 2002, Myriad has replaced Apple Garamond as Apple Inc.'s corporate font. It is now used in all of Apple's marketing and on its products (See Apple typography). More recent iterations of the iPod (from the iPod photo onward) used Podium Sans, which has similarities with Myriad (as opposed to Chicago), for its user interface. However, the iPod Touch and iPhone 3G replaced Podium Sans with Helvetica. A different humanist sans-serif typeface, Lucida Grande, is used as the system font for Apple's Mac OS X operating system. Myriad was included with the third generation of iPod.[4]

Myriad is also used in the corporate identities of Wells Fargo, Wal-Mart, and Modern Telegraph, as the primary headline typefaces of those companies.

The Linkedin text based logo uses Myriad font.

Myriad MM is the official font for the Tata group of companies.

The metro company of Hong Kong, MTR, uses Myriad as its corporate identity font. KCRC (a former rail transport company in Hong Kong) developed Casey in 1996, which uses Myriad Condensed for English and Formata Condensed for numbers. Today the KCRC is part of the MTR and Myriad is used on much of the MTR.

The font was adopted in 2005 by the London Borough of Redbridge as its primary font for use in publications, as part of the overall rebrand of the council.

Myriad Black is one of two official standard fonts of the University of Virginia[5] and Loyola University Chicago.[6]

Myriad is also one of the two official standard fonts of Cambridge University.[7]

Myriad Pro is the primary typeface for University of Nevada, Reno [8] and the University of Ottawa[9] and FoxTranslate.

Two variants of Myriad MM are used as the primary typefaces for the Carl von Ossietzky University of Oldenburg (Germany).[10]

CBS affiliate KPHO and FOX affiliate WDRB use Myriad for their third-lower graphics.

A variety of fonts from the Myriad family are used on most CT Transit schedules.

All Nippon Airways, an airline out of Japan, also uses the Myriad font for their new international cabin class logos as well as promotional materials of its new "Inspiration of Japan" in-flight service concept.[11]

The Order of St John adopted the new St John logo in 2005, choosing Myriad Regular (Roman) and Myriad Bold as the approved organization's typeface for all external artwork, communications and publications. They have been using the new logo since 2005, and the organization's typeface since 2008 in their external publications.[12] Establishments are following the order to change their organization's logo to the new St John logo and using the new typeface, like St John New Zealand,[13] St John Ambulance in Wales,[14] Hong Kong St. John Ambulance[15] and The Order of St John USA.[16]

Sauber's number seat also use Myriad Pro Bold in the nosecones.

Since 2006 on vehicle registration plates in Norway

Woolworths (Australia) has used Myriad in its branding and logo since 2008.

Awards

Myriad Pro won bukva:raz! 2001 under the Greek and Cyrillic categories.[17]

Myriad Pro Greek won TDC2 2000 (Type Directors Club Type Design Competition 2000) in the Text/display type systems category.[18]

References

  1. ^ "Adobe Myriad CAD inside Acrobat Reader 9...". Typophile. http://typophile.com/node/56843. Retrieved 2011-03-10. 
  2. ^ "Adobe Illustrator CS3 Read Me" (PDF). http://www.adobe.com/support/documentation/en/illustrator/cs3/Illustrator_CS3_Read_Me.pdf. Retrieved 2011-03-10. 
  3. ^ "Fonts supplied with Adobe Creative Suite 4.0". Microsoft.com. http://www.microsoft.com/typography/fonts/cs4.htm. Retrieved 2011-03-10. 
  4. ^ "Modifying Apple's Myriad Pro". http://www.typophile.com/node/36473. Retrieved 2008-10-03. 
  5. ^ "Usage Guidelines, U.Va. Logo". University of Virginia. http://www.virginia.edu/uvalogo/guidelines/. Retrieved 2008-10-03. 
  6. ^ "Loyola University Chicago Brand & Graphic Standards". Loyola University Chicago. http://www.luc.edu/logo/pdfs/brandstandards_111607.pdf. Retrieved 2009-07-19. 
  7. ^ "Guidlines: Typography". http://www.admin.cam.ac.uk/offices/communications/services/identityguidelines/guidelines-typography.pdf. Retrieved 2009-09-25. 
  8. ^ "UNR Fonts & Colors". http://www.unr.edu/im/marketing-and-advertising/fonts-and-colors.html. Retrieved 2010-08-29. 
  9. ^ "uOttawa Fonts". http://www.ccs.uottawa.ca/webmaster/fonts/. Retrieved 2010-10-23. 
  10. ^ "Hausschrift Myriad". http://www.uni-oldenburg.de/aktuell/schrift/. Retrieved 2011-06-23. 
  11. ^ "Ana Sky Web". Ana.co.jp. http://www.ana.co.jp/int/svc/en/new_brand_2010/. Retrieved 2011-03-10. 
  12. ^ "2008 Annual Review of the work of the Order Secretariat". The Order of St John. http://www.orderofstjohn.org/uploads/PDF/Order%20Sec%20Annual%20Review%2008%20final%205pager.pdf. Retrieved 2010-04-28. 
  13. ^ "St John St John New Zealand". Stjohn.org.nz. http://www.stjohn.org.nz/. Retrieved 2011-03-10. 
  14. ^ "St John : St John Cymru Wales". Stjohnwales.co.uk. http://www.stjohnwales.co.uk/. Retrieved 2011-03-10. 
  15. ^ "Hong Kong St. John Ambulance Brigade Cadet Command". Stjohn.org.hk. http://www.stjohn.org.hk/cadet/. Retrieved 2011-03-10. 
  16. ^ "The Order of St. John". Saintjohn.org. http://www.saintjohn.org/. Retrieved 2011-03-10. 
  17. ^ "News: bukva:raz! Results". Type Directors Club. 2001-12-02. http://www.tdc.org/news/2001bukvaresults.html. Retrieved 2008-10-03. 
  18. ^ "TDC2 2000: The Competition". Type Directors Club. http://www.tdc.org/news/tdc2000.html. Retrieved 2008-10-03. 

External links

Further reading

  • Blackwell, Lewis (2004). 20th Century Type. Yale University Press. ISBN 0-300-10073-6. 
  • Fiedl, Frederich, Nicholas Ott and Bernard Stein (1998). Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal. ISBN 1-57912-023-7. 
  • Macmillan, Neil (2006). An A–Z of Type Designers. Yale University Press. ISBN 0-300-11151-7. 

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