Tiger Airways

Tiger Airways
Tiger Airways
IATA
TR		 ICAO
TGW		 Callsign
GO CAT
Founded December 2003
Hubs Singapore Changi Airport (Budget Terminal)
Fleet size 20
Destinations 28
Company slogan Get The Real Deal
Parent company Tiger Airways Holdings Limited
Headquarters Singapore
Key people
Website www.tigerairways.com
This article is about the Singaporean subsidiary of Tiger Airways Holdings. For the Australian subsidiary, see Tiger Airways Australia.

Tiger Airways Singapore Pte Ltd, operating as Tiger Airways Singapore, is a low cost airline which commenced services on 25 March 2005. It is a subsidiary of Tiger Airways Holdings, a Singapore-based company, which is owned partially by Singapore Airlines. Incorporated in September 2003, it is currently the largest low-cost airline operating out of Singapore in terms of passengers carried. In 2006, the airline flew 1.2 million passengers, a growth of 75% from the previous year.[2]

The airline was the first to operate from the Budget Terminal in Changi Airport in order to achieve operating-cost savings[3] and its cost structure is modelled after Ryanair. Despite regional competition, the airline has reiterated its current intention to remain focused on flying within a five-hour radius from its Singaporean base.[4] To overcome regulatory hurdles in the region, the airline attempts to buy into regional carriers to expand into a pan-Asian carrier.[5]

Flights to India started in October 2007, and expansion to Malaysia was started in 2008.[6] [7] Former plans to establish new hubs at Incheon, Korea have been suspended.

Contents

History

The airline was incorporated on 12 December 2003 and began ticket sales on 31 August 2004. The airline flew into a period of relative difficulty for the aviation industry with rising oil prices and intense competition from other airlines. The airline held off imposing fuel surcharges as its competitors had done.

With Singapore Airlines having a stake in the airline, the airline occasionally fills in the gap when SIA drops its services from certain destinations. Macau, once served by SIA before being taken up by its subsidiary, SilkAir, in 2002, terminated all flights completely by the end of 2004. Three months later, the route was taken over by Tiger Airways with flights commencing 25 March 2005. A similar pattern can be observed in Krabi, where SilkAir suspended services in February 2005 in the wake of the effects of the 2004 Indian Ocean earthquake. Tiger Airways resumed direct services to the location from 7 October 2005.

In late July 2005, it was announced that the airline would commence flights from Macau to Manila (Clark) on 30 October 2005, a much-heralded move as it may signal the establishment of a secondary base besides Singapore, allowing the airline to expand and diversify risks.

On 21 September 2005 the company produced a report card on its first year of operations, with a total of over 500,000 passengers carried, 5000 scheduled flights flown, and a flight completion rate of 98.7 per cent. 94 per cent of flight departures and 90 per cent of arrivals took place according to schedule. It acquired four aircraft and launched a total of nine routes – of which four are flown exclusively by the airline – during the year.

The airline expected to increase its fleet to nine Airbus A320 aircraft by end 2006, and to carry up to three million passengers a year by then. It also hoped to add six more routes during the year, primarily to destinations in China and India,[8] with flights to Southern China having commenced April. The airline also announced its switch from Singapore Airport Terminal Services to Swissport for ground handling when it becomes the first airline to operate at the newly opened Budget Terminal in Changi Airport on 26 March 2006.

Tiger Airways became the first Singaporean low-cost carrier to receive operating permits from the Chinese aviation authorities to fly to the southern Chinese cities of Haikou, Guangzhou and Shenzhen in an announcement on 21 February 2006. Ticket sales to these destinations commenced 24 February 2006, with the first flight to Shenzhen taking place on 15 April, to Haikou from 26 April and to Guangzhou from 27 April 2006. The airline has since indicated that the routes were highly popular, with increased flights to Haikou and Guangzhou less than three months since their launch.[9]

In June 2006, flights to Danang were suspended. On 20 July 2006, the media reported on the airline's intentions to increase its routes from 15 to 20 and to establish a second base city by the end of the year. Possible growth regions include China, Southern India, Cambodia and Brunei.[10] The airline's plan for a possible initial public offering was also revealed. At the same time, it announced that it saw an increase of 81 per cent in passengers carried in the months of April to June since its move to the Budget Terminal in March, compared to the same period in the previous year.

In 2007, Tiger plan to enter the Philippines market by forming a leasing and marketing partnership with South East Asian Airlines (SEAir).[11] The proposed partnership was held up by the Civil Aeronautics Board of the Philippines. The board finally approved the proposed tie-up 18 months later, despite protests from other Philippine airlines,[12] however, due to the unfavorable operating environment, the plan was put into hiatus. Tiger and SEAir revisited the partnership plan in 2010 and it was officially launched on 16 Dec 2010.

Tiger started services from Singapore to Perth on March 23, 2007.

On 31 March 2009, Tiger launched into the heavily regulated Indonesian market, with rights to Jakarta once daily.[13] However, Tiger has since won the right for more capacity and will launch a second daily flight on 11 January 2011.[14]

On 25 October 2010, Tiger announced that they will withdraw from Bangalore effective 14 November 2010, citing no reason.[15] Tiger Airways resumed its flights between Singapore and Bangalore from October 31, 2011.[16]

Overseas ventures

Tiger Airways Australia

Main article: Tiger Airways Australia

On 9 February 2007, Tiger Airways formally announced that it hoped to become Australia's third full-scale domestic airline, competing directly with Virgin Australia and Qantas/Jetstar.[17] Tiger Airways Australia will use their Australian domestic network to support an expanded international presence with the current gateway of Perth, expanded to include Melbourne. On 16 March 2007 the airline received approval from Australian authorities to establish the new subsidiary,[18] and established Tiger Airways Australia Pty Ltd on the same day.[19]

Tiger Airways Australia began operations on 23 November 2007, and its current route network already spans every state in the country. On 31 July 2008 Tiger Airways Australia announced that it would suspend its flights from Darwin on 25 October, citing Darwin International Airport operating and fuel costs, making it the most expensive airport on the Tiger Airways Australia network but did not rule out returning in the future if costs were to decrease.[20] Tiger resumed services to Darwin on Friday 18th, June 2010.[21] On 5 August 2008 the airline announced Adelaide as its second operational base[22] and began services on 10 January 2010.

Avalon Airport is to become Tiger Airways Australia's third base, second for Victoria–Melbourne area, and will commence services on 10 November 2010.[23]

On 1 July 2011, Australia's Civil Aviation Safety Authority (CASA) had instructed Tiger Airways to suspend all domestic flights in Australia over safety concerns for one week, until 9 July 2011 due to a serious safety risk.[24][25][26] On 7 July 2011, CASA announced that it will apply for an extension of the suspension until 1 August 2011 at the Federal Court in Melbourne.[27] Immediately prior to the announcement of action by CASA in respect to Tiger, Group Managing Director, Tony Davis, sold $1,420,000 worth of shares in the Company. [28] At the time the Sydney Morning Herald questioned Tony Davis' belief in the long term, future of the Company. [29]

Incheon Tiger Airways

On 5 November 2007, Tiger Airways announced that it would be starting a Korean-based budget airline. Incheon Tiger Airways was to have been a joint venture between Tiger Aviation and Incheon Metropolitan City, flying to destinations in Japan, China, Mongolia and the Russian Far East. The airline was to be based in South Korea's Incheon Airport and planned to begin services by 2009; however, the project was abandoned in December 2008.[30]

Thai Tiger Airways

Main article: Thai Tiger Airways

Tiger Airways and Thai Airways International will form an airline based in Thailand, where Thai Airways International and Tiger Airways will own 51% and 39% respectively of the newly formed airline, while RyanThai will hold the remaining 10%[31].[32] Operations are expected to begin in the 1st quarter of 2011.[33]

Tiger Airways' activities in the Philippines

In December 2010, Tiger entered the Philippines market by proxy, without setting up an airline in Philippines. Instead, Tiger went into a partnership with South East Asian Airlines(SEAir), whereby Tiger will lease aircraft to SEAir, and SEAir will operate the aircraft in SEAir's livery, using SEAir's pilot and cabin crew. Seats on the flight operated by SEAir using aircraft leased from Tiger will be sold and marketed by Tiger for SEAir. This Tiger/SEAir partnership began with international flight departing from Clark to Singapore, Hong Kong, and Macau; it was then expanded to domestic flight from Manila(NAIA) to Cebu and Davao. These flights will only show up on Tiger's website route-map. Shortly after SEAir and Tiger launched the partnership, Philippine Airlines, Cebu Pacific, Zest Airways, and Air Philippines sent a letter of protest to the Department of Transportation and Communication. They claimed the partnership between SEAir and Tiger is illegal and requested the authorities to stop flights operating under the partnership.[34]

Tiger Airways' activities in Indonesia

Tiger Airways ventured into Indonesia market by buying 33% shares of the troubled Mandala Airlines. The new Mandala Airlines will fly Indonesia domestic destination, as well as international destination within 5 hours radius[35].

Corporate management

Tiger Airways is wholly owned by Tiger Airways Holdings Limited, a holding company set up in 2007 to manage both Tiger Airways and start-up Australian subsidiary Tiger Airways Australia. Tiger Airways' original founding shareholders were Singapore Airlines (49%), Bill Franke's Indigo Partners (24%); Tony Ryan's Irelandia Investments (16%) and Temasek Holdings (11%).[36] Tiger Airways Holdings Limited is listed on SGX since 2010.

Financial performance

Tiger Airways Holdings Financial Highlights[37]
Year ended Revenue
(S$m)		 Expenditure
(S$m)		 Operating profit
(S$m)		 Profit before
taxation (S$m)		 Profit attributable to
equity holders (S$m)		 EPS after tax
– diluted (cents)
31 March 2006 75 NA (37.4) NA NA NA
31 March 2007 171.2 NA (14.3) NA NA NA
31 March 2008 231 NA 37.8 NA NA NA
31 March 2009 378.0 425.5 (47.5) (47.6) (50.8) (0.14)
31 March 2010 486.2 458.2 28.0 19.9 28.2 0.07

Note: Tiger Aviation Holdings Limited was listed on 22 January 2010. Full financial information may not be publicised prior to that date.

Operating performance

Tiger Airways Operating Highlights (Including all subsidiaries)[37]
Year ended Passengers
(thousand)		 RPK
(million)		 ASK
(million)		 Load factor
(%)		 Seat capacity
(thousands)
31 March 2009 3,167 5,245 6,459 79.4% 3,989
31 March 2010 4,872 6,768 7,847 85.1% 5,723

Pilot shortage 2010

Tiger suffered a severe crewing shortage that took effect mid 2010. The carrier's attempt to cut wages prompted a mass exodus of captains, leaving the company to cancel half its schedule.[38] As of October 2010, 1 in 3 flights was cancelled every day with the airline turning to Europe for pilots after attempts to lure Indonesian pilots failed due to the Indonesian pilots failing a Singapore CAA exam.[39]

Destinations

Main article: Tiger Airways destinations

Tiger Airways currently flies to destinations within an approximate five-hour radius around Singapore to 24 destinations in nine countries around the region. Thailand is its first market, with four cities served, taking advantage of the open-skies agreement between Singapore and Thailand. Aviation agreements have prevented the airline from flying to neighbouring Malaysia except Kuala Lumpur, which started in February 2008, although in September 2006, it was granted rights to fly to Kuching, Miri and Sibu in a bid to boost tourism in Sarawak.[40]

From 11 January 2011, Tiger Airways introduced new route to Taiwan, Taipei. Taipei is Tiger's sixth destination in Greater China, after Guangzhou, Haikou, Hong Kong, Macau and Shenzhen.[41]

From 1 November 2011, Tiger Airways introduced new route to Davao, Philippines. Davao is Tiger Airways' fourth Destination to Philippines, after Manila, Cebu and Clark (Flights to Clark is operated by SEair). Tiger Airways is the only low-cost carrier that fly directly from Singapore to Davao.

Fleet

Tiger Airways Australia Airbus A320-200 at Melbourne Airport

As of October 2011, the Tiger Airways fleet consists of the following aircraft:[42]


Tiger Airway's Fleet

Aircraft Total Orders Passengers Notes
Y Total
Airbus A320-200 20 70 180 180
Total 20 70

All aircraft offer single-class economy seating for 180 seats each. The seat pitch is approximately 72.5 cm for standard rows and 97.5 cm for extra leg room and exit rows.[43]

On 21 June 2007, Tiger Airways announced it had signed a letter of intent to purchase 30 aircraft worth US$2.2 billion, with another 20 on option. These would be delivered between 2011 and 2014.[44] On 10 October, Tiger Airways confirmed the letter of intent signed in June. The new aircraft will be deployed in Tiger Airways' Asia-Pacific network and the domestic operation in Australia.[45] On 18 December 2007, Tiger Airways announced that it had taken up the options and this increased the number of Airbus A320s ordered by the airline to 70.[46]

In-flight

Food and beverage options

Tiger Airways offers food and beverages available for purchase as part of a buy on board programme - Tiger Bites.[47] The menu offers light meals such as instant noodles, soups and sandwiches. Hot and cold beverages as well as liquor are also available for purchase.

Entertainment

An in-flight magazine, Tiger Tales, is provided as free reading material for passengers.

Cabin crew

Tiger Airways has a diverse mix of nationalities in its cabin crew team. They include Australians, Chinese, Filipinos, Hong Kongers, Japanese, Koreans, Malaysians, Romanians, Singaporeans, Taiwanese and Thais. Announcements are often translated in Mandarin (China, Hong Kong, Macau, Taiwan), Malay (Malaysia), Indonesian (Indonesia) or Filipino (Philippines).

References

  1. ^ "Tiger Airways gets new CEO". Channel NewsAsia. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/1149762/1/.html. Retrieved 29 August 2011. 
  2. ^ "Tiger Airways sees 75% jump in number of passengers". Channel NewsAsia. 19 January 2007. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/253539/1/.html. 
  3. ^ "The Proven Business Model". Tiger Airways. 19 January 2007. http://www.tigerairways.com/about/company-overview.php. 
  4. ^ "Budget carrier Tiger Airways to launch service to Perth". Channel NewsAsia. 12 January 2007. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/252133/1/.html. 
  5. ^ "Tiger Airways looks to retailing for business model". Aviation Week. http://www.aviationweek.com/aw/generic/story_generic.jsp?channel=awstspace&id=news/aw010107p3.xml. 
  6. ^ "2006 continued to be a turbulent year for budget airlines". Channel NewsAsia. 4 January 2007. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/250645/1/.html. 
  7. ^ "Tiger Airways to start flights to India in October". Channel NewsAsia. 3 July 2007. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/285961/1/.html. 
  8. ^ "Tiger Airways picks Swissport as new ground handler". Channel NewsAsia. 18 January 2007. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/188808/1/.html. 
  9. ^ (Press release). Tiger Airways. 2006-06-13. http://www.tigerairways.com/about/press/Press_13_06_06.html Tiger Airways offers more flights to "hot" destinations. 
  10. ^ "Tiger Airways set to expand to more bases before year-end". Channel NewsAsia. 20 July 2006. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/220298/1/.html. 
  11. ^ "Tiger Airways in tie-up with SEAir Philippines". Channel NewsAsia. 29 September 2006. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/233181/1/.html. 
  12. ^ "CAB approves Seair-Tiger deal on lease of aircraft". Manila Times. 8 August 2008. http://www.manilatimes.net/national/2008/aug/08/yehey/business/20080808bus7.html.  - last retrieved 24 Sept 2008
  13. ^ http://www.asiatraveltips.com/news09/313-TigerAirways.shtml
  14. ^ http://www.asiatraveltips.com/news10/2710-TigerAirways.shtml
  15. ^ http://www.todayonline.com/Singapore/Singaporeinbrief/EDC101026-0000047/Tiger-Airways-to-stop-flights-to-Bangalore
  16. ^ http://www.channelnewsasia.com/stories/singaporebusinessnews/view/1139691/1/.html
  17. ^ "Singapore's Tiger Airways to pounce on Australian domestic market". Channel NewsAsia. 9 February 2007. http://www.channelnewsasia.com/stories/singaporebusinessnews/view/257528/1/.html. 
  18. ^ Creedy, Steve (16 March 2007). "Growing Tiger gets its stripes". The Australian. http://www.theaustralian.news.com.au/story/0,20867,21388636-23349,00.html. 
  19. ^ "Tiger Airways sets up Aussie subsidiary". The Sydney Morning Herald. 19 March 2007. http://www.smh.com.au/news/business/tiger-airways-sets-up-aussie-subsidiary/2007/03/19/1174152950663.html. 
  20. ^ "Tiger suspends all Darwin flights". Northern Territory News. 2008-08-01. http://www.ntnews.com.au/article/2008/08/01/4904_ntnews.html. Retrieved 2008-08-01. 
  21. ^ "Tiger Airways Roars Back To Darwin". Tiger Airways Australia Pty Ltd. 2010-06-18. http://www.tigerairways.com/news/20100618.pdf. Retrieved 2010-06-18. 
  22. ^ "Tiger sets up second home in Adelaide". The Age (Melbourne). 5 August 2008. http://news.theage.com.au/national/tiger-sets-up-second-home-in-adelaide-20080805-3q9s.html. 
  23. ^ "Tiger Airways Announces New Base and Two New Aircraft For Avalon Airport and Victoria". Tiger Airways Australia Pty Ltd. 2010-04-19. http://www.tigerairways.com/news/20100419a.pdf. Retrieved 2010-04-19. 
  24. ^ "Tiger planes grounded, pose 'serious risk'". news.com.au. 2011-07-02. http://www.news.com.au/breaking-news/tiger-planes-grounded-pose-serious-risk/story-e6frfku0-1226086032598. Retrieved 2011-07-02. 
  25. ^ http://www.smh.com.au/travel/travel-news/aviation-watchdog-lost-confidence-in-troubled-tiger-20110702-1gvse.html
  26. ^ http://www.tigerairways.com/au/en/disruption.php
  27. ^ Gibson, Peter (6 July 2011). "CASA to seek to extend Tiger suspension". Civil Aviation Safety Authority. Australian Government. http://www.casa.gov.au/scripts/nc.dll?WCMS:STANDARD::pc=PC_100512. Retrieved 7 July 2011. 
  28. ^ http://info.sgx.com/webcorannc.nsf/Announcement4-12MonthsByCompanyNameAndCategory/45172D9B0FC67C314825784900105F8C?opendocument
  29. ^ http://www.smh.com.au/business/tiger-boss-sells-shares-20110601-1fgll.html
  30. ^ http://www.google.com/hostednews/afp/article/ALeqM5jZsb0rbO3c43hnNhCaGqp9-oFqkg
  31. ^ http://www.marketwatch.com/story/thai-airways-to-decide-on-new-plane-order-in-weeks-2011-06-06
  32. ^ http://www.straitstimes.com/BreakingNews/Money/Story/STIStory_560639.html
  33. ^ http://www.heraldsun.com.au/business/new-thai-tiger-to-fight-jetstar/story-e6frfh4f-1225900014036
  34. ^ http://ph.news.yahoo.com/ann/20101220/tph-airlines-hit-seair-tiger-airways-par-fb8bb4f.html
  35. ^ http://www.thejakartaglobe.com/business/new-investors-could-return-mandala-to-indonesias-skies/441968
  36. ^ http://www.domain-b.com/industry/aviation/20070703_tiger_airways.htm
  37. ^ a b "Investor Relations". http://www.tigerairways.com/sg/en/about_us.php?r=SGEN. Retrieved 2010-08-10. 
  38. ^ http://asia.businesstraveller.com/asia-pacific/news/tiger-airways-experiencing-pilot-shortage
  39. ^ http://www.businessweek.com/magazine/content/10_43/b4200024773249.htm
  40. ^ "Tiger Airways to fly to M'sian cities on Borneo Island". The Business Times. 11 September 2006. 
  41. ^ [1]
  42. ^ List of aircraft on Singapore Register retrieved 2 November 2011
  43. ^ http://www.tigerairways.com/in/en/seat_selector.php
  44. ^ "Tiger Airways orders up to 50 more A320 aircraft" (Press release). Airbus. 2007-06-21. http://www.airbus.com/en/presscentre/pressreleases/pressreleases_items/07_06_21_tiger_airways_a320.html. 
  45. ^ Tiger Airways confirms order for 30 Airbus A320 planes
  46. ^ "Tiger Airways looks to the future with fleet of 70 A320 aircraft" (Press release). Airbus. 2007-12-18. http://www.airbus.com/en/presscentre/pressreleases/pressreleases_items/07_12_18_a320_tiger_airways.html. 
  47. ^ "Onboard Food and Beverages." Tiger Airways. Accessed 10 November 2008.

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