Urban Science

Urban Science/ChannelVantage

Type	Private
Industry	Automotive and Financial Consulting
Founded	1977
Headquarters	Detroit, Michigan
Key people	Jim Anderson, President/Founder/CEO
Employees	500+
Website	urbanscience.com / channelvantage.com

Urban Science is a worldwide company headquartered in the Renaissance Center, Detroit, Michigan. Urban Science serves nearly every automotive OEM in over 70 countries, throughout their 15 global offices. Jim Anderson founded Urban Science in 1977, and still leads the company today as President/CEO.

ChannelVantage is a wholly owned subsidiary, formed in 2001 as a strategic alliance between General Motors and Urban Science. The name ChannelVantage supposedly embodies the scope of the services they provide—marketing and distribution "Channel" management—and signifies how they help General Motors Corporation achieve its "Vantage," or as Webster's Dictionary defines it, "a position affording superior power or opportunity."

History

In 1977, Cadillac wanted to identify 37,000 car buyers in Chicago on a map and the only way it could be done was manually with push pins. Or so they were told. Enter James A. Anderson who responded to the request by pioneering an automated mapping process, invented computer generated dot mapping and founded Urban Science to deliver the solution. From that he grew a network planning process; turning the focus on how to optimize the correct number and location of retail outlets.^{[citation needed]}

Office locations

• Detroit, Michigan (Global Headquarters)
• Long Beach, California
• Nashville, Tennessee
• Woodcliff Lake, New Jersey
• Chertsey, United Kingdom
• Frankfurt, Germany
• Munich, Germany
• Madrid, Spain
• Rome, Italy
• Melbourne, Australia
• Tokyo, Japan
• Mexico City, Mexico
• Beijing, China
• Shanghai, China
• Paris, France
• Moscow, Russia
• Bangkok, Thailand

External links

• Urban Science Official Web site
• ChannelVantage Official Web site