Cola Cao

Cola Cao
Cola Cao
Industry Retail
Genre Hot chocolate
Headquarters Barcelona, Spain
Website www.colacao.es

Cola Cao is a high energy chocolate drink with vitamins and minerals that originated in Spain but is now marketed in several countries. It is produced by Barcelona based company Nutrexpa.

Contents

Ingredients

Preparation

Cola Cao comes in powder form and is intended to be mixed with milk, but can also be mixed with water or soya milk. It can also be added to breakfast cereal or used as a baking ingredient.

Warm Cola Cao in a mug

Especially throughout Spain, Cola Cao is a popular accompaniment to breakfast, lunch or dinner. Children often dunk María biscuits in the Cola Cao milk. In recent decades, it is also served in one serving envelopes at nearly every cafe as an alternative to coffee. Cola Cao is much thicker than the hot chocolate drinks found in many other countries, but much less than Spanish-style chocolate. It does not dissolve quickly and is often served with a tea spoon. Competing brands like Nesquik have promoted their quick solubility. Currently Cola Cao is sold in the "classic" version for those who grow fond of eating the unsolved lumps and as "Cola Cao Turbo" for those who want a homogeneous liquid.

Advertising

The "Cola Cao song" used to promote the product in the 1940's is a nostalgia item, despite not being politically correct for our era. Its first verses are still remembered: "Yo soy aquel negrito del África Tropical / que cultivando cantaba la canción del Cola Cao /..." ("I am that little black guy from Tropical Africa / who sang the Cola Cao song while cultivating"). Cola Cao has marketed itself along the Olympic Games and other sport events.

Distribution

Cola Cao is sold in containers of many different sizes. The most common are plastic tubs holding 400 grams, and single serving sachets.

Marketing

Cola Cao is exported to various countries. Its biggest markets are Spain, Portugal, Chile and China (known as 高乐高 Gao-le-Gao), where Nutrexpa offices are located [1]. It was introduced to Japan (under the name コラカオ) in early 1990s only to be discontinued a few years later, however in 2007 "Cola cao Chocolate Roll Cakes" manufactured in China are sold at dollar stores.

Cola Cao factories have production lines unique to each region:[1]

  • European market:Factory in Barcelona, Spain
    • Cola Cao Original, Light, Turbo, Fiber, Energy, Complet and more.
  • South American market:Factory in Santiago, Chile
    • Cola Cao Original, Light
    • Cola Cao Cereal
  • Asian market: Factory in Tianjin, China
    • Cola Cao Original, Fruit Flavor
    • Cola Cao Roll Cake
    • Cola Cao Spread

Its rivals are Yoo-Hoo, Swerve, Nesquik, Nescafe, Milo, now-discounted Vess Chocolate, Horlicks, Ovaltine & Jazz

External links

v · d · eHot cocoa


Footnotes

  1. ^ a b Grupo NUTREXPA
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