- Chupa Chups
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Chupa Chups, S.A.U 
Type Sociedad Anónima Unipersonal Industry Confectionery Predecessor Granja Asturias, S.A. (1958-1964) Founded Villamayor, Asturias, Spain (1958) Founder(s) Enric Bernat Headquarters Barcelona, Spain Number of locations Lainate, Italy and Breda, Netherlands Key people Xavier Bernat (CEO) Products Lollipops Revenue 500 million EUR (2006) Employees 2,000 (2006) Parent Perfetti Van Melle Website www.chupachups.com Chupa Chups (Spanish pronunciation: [ˈtʃupaˈtʃups], English: /ˈtʃʌpətʃʌps/) is a lollipop company founded by the spaniard Enric Bernat in 1958, and currently owned by the Dutch-Italian multinational corporation Perfetti Van Melle. The name of the brand comes from the Spanish verb chupar, meaning "to suck."
Contents
History
In the early 1950s, Bernat worked for an apple jam factory called "Granja Asturias". After he broached the idea of making lollipops, the investors left. Bernat took over the company in 1958 and renamed it Chupa Chups. He built the production machines and sold a striped bonbon on a wooden stick for one peseta each.
Bernat got the idea of a "bonbon with a stick" from a cursing mother as her child got sticky hands from melting sweets. Bernat felt that at that time, sweets were not designed with the main consumers — children — in mind. Shopkeepers were instructed to place the lollipops near the cash register within reach of children's hands, instead of the traditional placement behind the counter.
A giant Chupa Chups lollipop for sale
The Chupa Chups company was a success. Within five years Bernat's sweets were being sold at 300,000 outlets. When the candy was first created, the lolly sticks were made of wood but they switched to plastic sticks as a result of the Spanish wood shortage. After the end of the Francisco Franco dictatorship (1939–1975), the self-funded private company went international. In the 1970s the colorful lollipops appeared in Southeast Asian nations, such as Indonesia, Singapore, Philippines and Malaysia, as well as Australia. In the 1980s it expanded to the European and North American markets, and in the 1990s to most Asian countries. In China they were manufactured by Tatagum in Panyu, near Guangzhou. As of 2003, 4 billion lollipops a year are sold to 150 countries. The company has 2000 employees, makes 90 percent of its sales abroad, and has a turnover of €500,000,000.
In 1991, Bernat passed formal control of "Chupa Chups" to his son Xavier. The Smint subsidiary brand/company was founded in 1994.
In July 2006 the company as a whole was acquired by the Italian group Perfetti Van Melle.[1]
Marketing
A Chupa Chups anti-smoking lollipop dispenser. Each box contains six lollipops and is designed to resemble a cigarette pack.The Chupa Chups logo was designed in 1969 by artist Salvador Dalí.[2] Its first marketing campaign was the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting". Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates,[citation needed] an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers. The company's current anti-smoking slogan is "Stop smoking, start sucking", with their packages parodying cigarette pack designs.
A 1970s campaign for Chupa Chups in Australia used the slogan "what a sweet half hour".
Chupa Chups ran an extremely successful promotion featuring the Spice Girls with their Fantasy Ball Lollipops and Crazy Dips in 1997 and 1998.
Chupa Chups had a promotion featuring the TV show Buffy the Vampire Slayer which included stickers and black sticks (replacing the white ones.)
The game Zool and its sequel Zool 2, originally produced for the Amiga, featured pervasive product placement by Chupa Chups.
They once sponsored Spanish MotoGP champion Jorge Lorenzo.
Chupa Chups were the official shirt sponsors of the English football team Sheffield Wednesday in 2002/2003.
In popular culture
The Palazzo Chupi, Manhattan residence of artist Julian Schnabel, takes its name from the lollipop.[3]
Flavours
Normal sizes:
- Apple
- Cola
- Cherry
- Raspberry
- Strawberry yogurt
- Cola lemon
- Kiwi strawberry orange
- Lemon lime
- Mango strawberry banana
- Mango pineapple kiwi
- Mango yoghurt
- Orange
- Raspberry vanilla
- Strawberry
- Watermelon
- Vanilla
- Vanilla Chocolate
- Strawberry cream
- Cocoa vanilla
- Melon yogurt
- Cola lemon powder (magics)
- Vanilla cherry powder (magics)
- Mango apple powder (magics)
- Cherry bubblegum
- Cola bubblegum
- Cocoa cream cremosa
- Strawberry cream cremosa
- Caramel cream cremosa
- Banana
- Banana Chocolate
- Banana milk (ASIA)
- Berries yogurt
- Blackberry
- Blueberry
- Capuchino vanilla (ASIA)
- Caramel (ASIA)
- Caramel vanilla
- Coffee
- Cucumber
- Custard Pudding (ASIA)
- Forest fruits yogurt
- Grape
- Mango
- Matcha Latte
- Milk (ASIA)
- Mocha
- Peach
- Peach cream
- Peach yogurt
- Pineapple
- Pudding
- Ramune (ASIA)
- Salmiak
- Sugar free cherry
- Sugar free orange
- Sugar free cola
Small:
- Apple
- Cherry
- Cola
- Citric strawberry
- Citrus
- Orange
- Strawberry
Mega:
- Apple
- Apple tropical
- Cola
- Cola lemon
- Strawberry
- Strawberry kiwi
- Pineapple fresh drink
References
- ^ "Perfetti Van Melle agrees to buy Spain's Chupa Chups for undisclosed sum". Forbes. 2006-07-03. http://www.forbes.com/markets/feeds/afx/2006/07/03/afx2855088.html.
- ^ "Obituary: Eric Bernat". The Guardian. 2004-01-03. http://www.guardian.co.uk/news/2004/jan/03/guardianobituaries.spain.
- ^ "The Painter and the Pink Palazzo," Pelelope Green, Nov. 12, 2008, New York Times.
External links
- Chupa Chups site (flash)
- Chupa Chuck site (flash)
- Tranquille la vie site (fr) (flash)
- Company History
Salvador Dalí Selected
paintingsLandscape Near Figueras (1910) • Vilabertran (1913) • Fiesta in Figueres (1914–16) • Port of Cadaqués (Night) (1918–19) • The Artist's Father at Llane Beach (1920) • The Garden of Llaner (Cadaqués) (1920–21) • Cabaret Scene (1922) • Cubist Self-Portrait with "La Publicitat" (1923) • Self-portrait with L'Humanitie (1923) • Portrait of Luis Buñuel (1924) • Siphon and Small Bottle of Rum (1924) • The Basket of Bread (1926) • Honey Is Sweeter Than Blood (1927) • The Lugubrious Game (1929) • The First Days of Spring (1929) • The Great Masturbator (1929) • The Persistence of Memory (1931) • The Ghost of Vermeer of Delft Which Can Be Used As a Table (1934) • Morphological Echo (1934–36) • Archaeological Reminiscence of Millet's Angelus (1935) • Autumn Cannibalism (1936) • Soft Construction with Boiled Beans (Premonition of Civil War) (1936) • The Burning Giraffe (1937) • Metamorphosis of Narcissus (1937) • Swans Reflecting Elephants (1937) • Apparition of Face and Fruit Dish on a Beach (1938) • The Sublime Moment (1938) • Shirley Temple, The Youngest, Most Sacred Monster of the Cinema in Her Time (1939) • The Face of War (1940) • Slave Market with the Disappearing Bust of Voltaire (1940) • Honey is Sweeter than Blood (1941) • Geopoliticus Child Watching the Birth of the New Man (1943) • Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening (1944) • Galarina (1944–45) • Basket of Bread (1945) • The Temptation of St. Anthony (1946) • The Elephants (1948) • Leda Atomica (1949) • The Madonna of Port Lligat (1949) • Christ of Saint John of the Cross (1951) • Galatea of the Spheres (1952) • The Disintegration of the Persistence of Memory (1952–54) • Crucifixion (Corpus Hypercubus) (1954) • Young Virgin Auto-Sodomized by the Horns of Her Own Chastity (1954) • The Sacrament of the Last Supper (1955) • Living Still Life (1956) • The Discovery of America by Christopher Columbus (1958–59) • The Ecumenical Council (1959–60) • Galacidalacidesoxyribonucleicacid (1963) • Tuna Fishing (1966–67) • The Hallucinogenic Toreador (1968–70) • La Toile Daligram (1972) • The Swallow's Tail (1983)Other works Writings: Un Chien Andalou (1929) • L'Age d'Or (1930) • Giraffes on Horseback Salad (1937) • Libretto for Bacchanale (1939) • The Secret Life of Salvador Dalí (1942, autobiography)
Films: Un Chien Andalou (1929) • L'Age d'Or (1930) • Spellbound (1945, dream sequence) • Impressions of Upper Mongolia (1975, narration)
Animated films: Destino (1946, completed 2003)
Logos: Chupa Chups
Opera: Être Dieu (1985)
Sculpture: Lobster Telephone (1936) • Mae West Lips Sofa (1937)
Costumes: costumes for García Lorca's play Mariana Pineda (1927)
Novels: Hidden Faces (1944)Related articles Categories:- Perfetti Van Melle brands
- Companies established in 1958
- Companies of Spain
- Companies based in Catalonia
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