Donald N. Smith

Donald N. Smith

Donald Nickerson Smith (born 1940) was an influential restaurant executive for McDonald's, Burger King and other fast food franchise restaurants in the latter half of the 20th century. His business practices helped shape the modern operational procedures and advertising models for the industry.[1][2]

References

  1. ^ FundingUniverse.com. "History of Burger King Corporation". Answers.com. http://www.answers.com/topic/burger-king. Retrieved 2007-10-24. "Donald Smith was third in line for the top spot at McDonald's when Pillsbury lured him away in 1977 with a promise of full autonomy in the top position at Burger King." 
  2. ^ John A. Jakle; Keith A. Sculle (1999). Fast Food: Roadside Restaurants in the Automobile Age. Douglas Pappas. JHU Press. ISBN 080186920X. http://books.google.com/books?id=0nYcgnWKWXgC&pg=PA119&lpg=PA119&dq=burger+king+specialty+sandwiches+-nutrition+-subservient+-fries&source=web&ots=QB_8C1kT31&sig=WEY-ls2LOHOTMmPLACVkhQj8Ns8. "1977, Burger King hired Donald N. Smith, McDonald's third highest ranking executive..." 
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