Jack M. Greenberg

Jack M. Greenberg

Jack M. Greenberg (born 1942) was Chairman and CEO of McDonald's Corporation from 1999 through 2002, when he was replaced by James Richard Cantalupo. He was promoted to CEO in 1998, succeeding Michael Quinlan in that role as Quinlan retained the title of Chairman.

A 21-year veteran of the company, he held the top spot during a tumultuous period, with the company suffering earnings declines in each of the last seven quarters of his tenure. As Greenberg explained, "We were going through a transition from what I call a founder's company to a modern, global enterprise. There is a cultural shift from what we were to where we want to end up."

Jack graduated from DePaul University in Chicago and is currently on their board.

He originated the "Made for You" production system, a cooking platform that facilitated a broader variety of menu offerings by allowing stores to precook meat patties and finish them to order. Previously the McDonald's had used a "build to stock" manufacturing process, precooking, dressing and wrapping most food prior to receiving customer orders. By postponing the finishing process (dressing and wrapping sandwiches), McDonald's could offer a wider variety of sandwich combinations without significantly increasing customer wait time. [cite web|url=http://query.nytimes.com/gst/fullpage.html?res=9B0DEEDC133BF935A35751C1A9649C8B63|title= Chief Executive Of McDonald's Plans to Retire|author=Sherri Day|date=2002-12-06|publisher=The New York Times|accessdate=2008-04-08]

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