Where's Herb?

Where's Herb?

Infobox Advertising
name = Where's Herb?


caption =
agency = JWT
client = Burger King
title =
product =
year = 1986
actor = John Menick

Where's Herb? was a television commercial campaign for the fast food chain Burger King in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Burger King burger in his life. [http://www.time.com/time/magazine/article/0,9171,960538,00.html Business Notes Advertising | TIME] ] The character is commonly referred to as "Herb the nerd." [cite web |url=http://www.msnbc.msn.com/id/16790823/page/2/ |title=The 10 worst Super Bowl ads of all time |accessdate=2007-09-12 |last=Hartlaub |first=Peter |date=2007-01-26 |work=MSNBC.com] [cite web |url=http://findarticles.com/p/articles/mi_m3190/is_n11_v24/ai_8807131 |title=Franchisees on BK campaign: has potential but needs work - Burger King Corp. advertising campaign |accessdate=2007-09-12 |last=Carlino |first=Bill |date=1990-03-12 |work=Nation's Restaurant News]

"Herb" was played by actor John Menick,cite book |last=Hofstede |first=David |title=What Were They Thinking? The 100 Dumbest Events in Television History |year=2004 |publisher=Back Stage Books |location=New York |isbn=0823084418 | pages=115] who would randomly appear at Burger King restaurants nationwide; if a customer spotted Herb at a Burger King, he or she would win a prize. [http://www.time.com/time/magazine/article/0,9171,961331,00.html?promoid=googlep Business Notes Advertising | TIME, Monday, May 12, 1986] ]

Burger King spent over $40 million on the Herb advertisements; however, the advertisements were not successful, and are widely cited as a flop. [ [http://findarticles.com/p/articles/mi_m3190/is_v20/ai_4083228 Herb falls flat, but Wendy's breaks another winner - fast food advertising - column] ]

The character appeared as a guest timekeeper at WrestleMania 2 at the Nassau Coliseum in 1986. [cite web |url=http://www.wwe.com/shows/wrestlemania/history/wm2/celebrities/ |title=WrestleMania 2 |accessdate=2007-09-12 |work=WWE.com |publisher=World Wrestling Entertainment] [cite web |url=http://www.prowrestlinghistory.com/supercards/usa/wwf/mania.html |title=WrestleMania II |accessdate=2007-09-13 |work=ProWrestlingHistory.com]

ee also

* Burger King Advertising
* Burger King Products

References


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