- Burger King products
When the international
fast food restaurantchain Burger King first opened in Miami, Floridain 1954, its menu consisted predominantly of hamburgers, french fries, soft drinks, milkshakes and desserts. Beginning with the the Whopper sandwich in 1957, BK has expanded the breadth of its menu by adding various non-beef items like chicken, fish and vegetarian offerings such as salads and meatless sandwiches] ; a breakfast menu; and non-soft drink beverages such as Icees, juices and bottled waters. Additionally, as the company expanded both inside and outside the US, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. To generate additional sales, BK will occasionally introduce limited time offers (LTO) of special versions of its products or bring out completely new products intended for either long or short term sales. Not all of these products and services have been successful; in 1993, Burger King introduced limited table serviceand special dinner platters, but this concept failed to generate interest and was discontinued.cite web |url=http://select.nytimes.com/gst/abstract.html?res=F50F14F83E550C7B8EDDA10894DF494D81 |title=As Business Gets Lean, a Big King Dares Big Mac |author=Glenn Collins |work = The New York Times|date= 1997-08-28|accessdate=2007-08-21 ]
As with other fast food companies, BK has recently begun introducing products that feature higher quality ingredients like whole chicken breast, natural cheeses such as cheddar and pepper jack, and other menu fair that attempts to appeal to the more adult palate and demographic. Again, not all of these products have met corporate sales expectations.cite news |url=http://www.usatoday.com/money/industries/food/2004-03-21-burgerking_x.htm |title=Burger King zaps menu, image |author=Bruce Horovitz |publisher=
USA Today|date= 2004-03-22|accessdate=2007-09-26 ]
When the company began, its menu consisted predominantly of hamburgers, french fries, soft drinks, and desserts. In 1957, BK added its signature item, the
Whopper. This quarter-pound hamburger was created by Burger King founders James McLamoreand David Edgertonas a way to differentiate BK from other burger outlets at the time.cite web |url=http://bizjournals.bison.com/press/pr2-28-02bk.html |title=Burger King Celebrates As The Whopper Turns 45 |author=BKC press release |publisher=BizJournals on Bison.com |date=2002-02-08 |accessdate=2007-10-22] The sandwich became famous enough that BK eventually adopted the motto "Home of the Whopper."
In 1973, the company initiated a system to increase service times by creating two separate queues in the busiest restaurants: one line was labeled "Have it your way" that served customer "special orders" and the other was labeled "Have it our way" with "standard items, the latter option being the faster line. Have It your Way is still the company motto and practice, but when products are ordered they will be served the "standard" way akin to the Have It Our Way tag line unless the customer requests it Their Way.Fact|date=April 2007 It was around this time that BK transitioned from a fresh beef patty to a frozen patty.
One of Donald N. Smith's first changes to the menu was the addition of the Burger King Specialty sandwich line in 1979, which significantly expanded the breadth of the BK menu with many non-hamburger sandwiches including new chicken and fish offerings. The new specialty sandwich line was one of the first attempts to target a specific demographic, in this case adults 18–34, members of which would be willing spend more on a higher quality product.cite book |title=Fast Food: Roadside Restaurants in the Automobile Age |author=John A. Jakle |coauthors=Keith A. Sculle |others=Douglas Pappas |publisher=JHU Press |date=1999 |isbn=080186920X |url= http://books.google.com/books?id=0nYcgnWKWXgC&pg=PA119&lpg=PA119&dq=burger+king+specialty+sandwiches+-nutrition+-subservient+-fries&source=web&ots=QB_8C1kT31&sig=WEY-ls2LOHOTMmPLACVkhQj8Ns8
page=119 |quote=To appeal to the growing adult market, "Specialty Sandwiches" were introduced, including chicken, fish and ham and cheese.] One of Smith's other significant contribution to the menu was the addition of a breakfast product line, which until this time was not a market Burger King had entered. Besides the addition of the
Croissan'Wichin 1983, the breakfast menu remained almost identical to the McDonald's offerings until a menu revamp in 1985.cite web |url=http://www.answers.com/topic/burger-king |title=History of Burger King Corporation |author= [http://www.fundinguniverse.com FundingUniverse.com] |publisher=Answers.com |accessdate=2007-10-24] This expansion introduced BK's A.M. Express product line which added new products such as French toaststicks and Mini-muffins. It was at this time that BK also introduced its chicken snack food, BK Chicken Tendersas well as its sibling product Fish Tenders. Like other fast food outlets, BK has also modified its core menu with variants on its sandwiches, limited time offer (LTO) products and items that cater to specific dietary needs. BK has also modified some of its core menu products, adding variations on products like the Whopper so that there are many "standard" sizes and varieties.
As the company expanded both inside and outside the US, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. International variations add ingredients such as
teriyakior beetrootand fried egg to the Whopper, [cite web |url=http://www.worldsgreatesthamburgers.com/index/content/id/8 |title=the History of Burgers |publisher= [http://www.worldsgreatesthamburgers.com worldsgreatesthamburgers.com] |accessdate=2008-03-28 |quote=The Hungry Jacks "Aussie Burger" has tomato, lettuce, onion, cheese, bacon, beetroot, egg, ketchup and a meat patty.] beer in Germany, Italy and Spain, and halalor kosher products in the middle East and Israel.cite web |url=http://www.allbusiness.com/wholesale-trade/merchant-wholesalers-nondurable/621140-1.html |title=The Kosher Whopper Boosts Burger Sales in Israel. |publisher=AllBusinees.com |date=2000-07-01 |accessdate=2007-10-01 ] To generate additional sales, BK will occasionally introduce limited time offers that are versions of its core products or new products intended for either long or short term sales. Items such as the Texas Double Whopper and various sandwiches made with mushrooms and Swiss cheesehave been rotated in and out of its menu for several years while products such as its 1993 offering, a MeatloafSpecialty Sandwich and limited table servicealong with special dinner platters, failed to generate interest and were discontinued.
Burger King launched their new french fry line in 1997, which featured a clear coating made from a potato-based starch to 7,400 U.S. locations. Burger King also rolled out a large U.S. advertising campaign to advertise the new french fries. The fries were in research and development for over two years and already had been available in several markets. These new french fries are still in use. [cite web | url=http://findarticles.com/p/articles/mi_m3190/is_n51_v31/ai_20105790 | title=Burger King attacks McD with french-fry launch |author=Mark Hamstra |publisher=Nation's Restaurant News|date=
In order to appeal to as many demographic groups as possible and better compete with its fast food competitor
Wendy's, Burger King added a value menu in 1998 with items priced at 99¢ ( USD). [cite web |url=http://pqasb.pqarchiver.com/prnewswire/access/27375113.html?dids=27375113:27375113&FMT=ABS&FMTS=ABS:FT&date=Mar+16%2C+1998&author=&pub=PR+Newswire&desc=Burger+King+Debuts+New+99+Cent+'Great+Tastes'+Menu&pqatl=google |title=Burger King Debuts New 99¢ 'Great Tastes' Menu |author=AP Wire |publisher= The Kansas City Star|date= 1998-03-17|accessdate=2007-10-09 ] This value menu featured seven products: Whopper Jr., five-piece Chicken Tenders, a bacon cheeseburger, medium sized french fries, medium soft drink, medium onion rings and small shake. In 2002 and 2006, BK revamped its value menu adding and removing several different products such as chili and its Rodeo Cheeseburger. [cite web |url=http://www.bizjournals.com/southflorida/stories/2002/09/09/daily63.html |title=Burger King promotes new menu |publisher=South Florida Business Journal |date= 2002-09-12|accessdate=2007-10-09 ] Many of these items have since been discontinued, modified or relegated to a regional menu option.cite web |url=http://www.bk.com/Nutrition/PDFs/regional_menu.pdf |format=PDF| title=US Regional Menu Nutritional Brochure |author=BK publication |publisher=Burger King Holdings |date=July 2007 |accessdate=2007-10-24]
To better appeal to a more adult palate and demographic, BK introduced several new products to its menu in 2003, including several new or revamped chicken products, a new salad line and its BK Joe brand of coffee. Some of the new products, including its
Enormous Omelet Sandwichline and the BK Stackerline, brought negative attention due the large portion size, amounts of unhealthy fats and trans-fats.cite web |url=http://www.komoradio.com/news/archive/4191016.html |title=Burger King Launches Line Of Jumbo High-Rise Burgers |author=Herb Weisbaum |publisher=KOMO Radio ( Seattle, WA) |date= 2006-07-06|accessdate=2007-10-24] cite web |url=http://www.usatoday.com/money/industries/food/2005-03-27-burger-king_x.htm | title=Burger King to offer whopper of a breakfast sandwich |author=Bruce Horovitz |publisher=USA TODAY |date= 2005-05-03|accessdate=2007-10-24] cite web |url=http://www.spokesmanreview.com/blogs/healthbeat/archive.asp?postID=761 |title=Word of the day: Meat'Normous |publisher=the Spokesman Review ( Spokane, WA) |author=Heather Lalley |date= 2005-09-06|accessdate=2007-09-01] Many of these products feature higher quality ingredients like whole chicken breast, Angus beef, natural cheeses such as cheddar and pepper jack, and other menu fare. [cite web |url=http://findarticles.com/p/articles/mi_m3190/is_35_38/ai_n6189447 |title= Chains beef up with Black Angus |author=The Gale Group |publisher=Nation's Restaurant News |date= 2004-08-04|accessdate=2007-07-16 ] cite web |url=http://www.clickz.com/showPage.html?page=3404771 |title=Burger King's Back With New Buzz |author=Kevin Newcomb |publisher=ClickZ.com |date= 2004-10-07|accessdate=2007-06-10 ] Again, not all these products, such as the BK Baguette line, have met corporate sales expectations.
The Burger King worldwide menus are similar to that of the United States; Major products like the Whopper and the Original Chicken Sandwich are constant across the globe. Even so, there are some variations due to differing tastes and cultural issues, including:
* In predominantly
Islamiccountries like the UAE, pork is not served due to Muslim dietary laws. Additionally, in the Muslim countries meat is slaughtered in the halalmethod and labeled as such.cite web |url=http://www.halaljournal.com/artman/publish_php/article_894.php |title=Prima-Agri to Produce Halal Beef for Regional Fast Food Chains |publisher=The Halal Journal |date=200-10-10 |accessdate=2007-10-01] [cite web |url=http://www.zawya.com/story.cfm/sidZAWYA20040802080316 |title=Burger King UAE launches the king of all burgers across the UAE |author=Press release |publisher=Zawya.com |date=2004-05-02 |accessdate=2007-10-01] Like McDonald's, the hamburger is called either a burger or a beefburger; this avoids using the syllable " ham" and its association with pork.
* In many international markets, BK will offer products or condiments that fit the local taste. For example in Canada, BK offers
poutinegravy and vinegar for its french fries and peri-perisauce is available as a sandwich topping in the UK. Hungry Jack's offers the Aussie burger with fried egg, beetroot and other Australian flavors.
* In Asian markets, dark meat chicken is preferred over the white meat and products sold in these markets often are advertised as such. [cite web |url=http://www.burgerking.dachan.com/menu01.htm |title=BK Taiwan menu |quote=Menu features chicken thigh meat sandwiches |accessdate=2007-10-27] [cite web |url=http://knowledge.emory.edu/article.cfm?articleid=1097 |title=Burger King CEO John Chidsey on Innovation, Trust, and "The King" |author=Knowledge@Emory |publisher=
Emory University|date= 2007-11-27|accessdate=2008-03-01 |quote=When ordering chicken in China, take note. The Chinese prefer dark meat chicken, not white. "We definitely have to be cognizant of the local market and provide what the local market wants", he [John Chidsey, CEO of BK] says.] Additionally, pies sold in Asian countries are fried, turnover-style instead of the deep-dish tart-type associated with American sweet-filled pies. [cite web |url=http://www.burgerking.dachan.com/menu01.htm |title=BK Taiwan dessert menu |quote=Menu features turnover-style pies |accessdate=2007-10-27]
Burger King prepares its foods in one of four ways: broiling, deep frying, baking or microwaving. As per its mottos and
advertisements, BK cooks its burgers and grilled chicken on an automated grill, ["Earl, Employee of the Month" advertisement by Crispin Porter + Bogusky, 2006] while its other chicken products, fish, sides and breakfast sausage are deep fried in vegetable oil.cite web |url=http://www.bk.com/Nutrition/PDFs/ingredients.pdf |title=Burger King Product Ingredients List |author=BKC publication |publisher=Burger King Holdings |date=October 2007 |accessdate=2007-10-27 |format=PDF] BK prepares its eggs, biscuits, Cini-Minis and cookies by baking in a convection ovenand microwaves its BK Veggie (US) burger patty. [cite web |url=http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-27-1998/0000640356&EDATE= |title=Burger King Introduces New Veggie Burger Featuring Morningstar Farms |author=BKC press release |publisher=PR Newswire |date= 1998-04-27|accessdate=2007-10-27]
During periods of high volume sales, BK will pre-prepare high demand items such as hamburgers and cheeseburgers; during "slower" periods all sandwiches are made to order. The Whopper sandwiches, Angus burgers, TenderGrill and TenderCrisp chicken sandwiches and BK Veggies are all made only when ordered. [cite web |url=http://www.polkonline.com/stories/041599/sta_bking.shtml |title=Burger King hopes changes will expand appeal |author=Rachel La Corte |publisher=
Associated Press|date= 1999-04-14|accessdate=2007-10-27] Usage of microwaves in sandwich preparation is limited to maintaining sandwich heat and not used to cook the product, except for the BK Veggie.
In response to recent trends in obesity in the US and other nations, BK has begun to modify its menu and practices in regards to its food preparation and product offerings. In addition to offering lower fat menu item such as salads, BK has recently modified its nutrition guides to include dietary guidelines and other nutritional data. Unlike McDonald's in the US, BK does not print nutritional data on its product packaging.
* BK has several vegetarian options, including salads and vegetarian burgers, such as the BK Veggie Burger sandwich, and its
Spicy Bean Burgersandwich.cite web |url=http://www.bk.com/Nutrition/PDFs/brochure.pdf |title=Burger King US Nutritional Brochure |author=BKC publication |publisher=Burger King Holdings |date=October 2007 |accessdate=2004-10-27 |format=PDF] The majority of these products do not qualify as vegandue to the presence of egg or dairy products. However, the BK Veggie Burger is approved by the British Vegetarian Society, which does not require their approved vegetarian products to be vegan, and allows ovo-lacto-vegetarian ingredients. [cite web |url=http://www.seedlingshowcase.com/corporate/product.asp?id=42981 |title=Approved products list - BK Veggie Burger |author= Vegetarian Society|accessdate=2008-08-16] The Veggie Burger is also widely sold in other countries, sometimes under different names (e.g. as "Country Burger" in Germany). It is often not prominently advertised, but available in most outlets upon request, even when BK's other vegetarian burgers are not available. The Veggie Burger pattyis not fried together with non-vegetarian patties; it is microwaved instead. This often results in a slightly longer preparation time compared to BK's other burgers.
* In the US, BK will prepare many of its products in accordance with
low-carbdiets, such as the Atkins Nutritional Approach(Atkins Diet) or the South Beach Diet. [cite news |title=Fast food burgers roll with low-carb craze. |url=http://www.cnn.com/2004/HEALTH/diet.fitness/01/15/bunless.burgers.ap |publisher= Associated Press|date= 2004-02-18|accessdate=2007-08-21] This done by eliminating bread and certain condiments, such as ketchup, during preparation and serving the product as a salad. [cite web |url=http://www.bk.com/Nutrition/PDFs/Low%20Carb%20handout%204-3-06.pdf |title=Burger King Low Carb Information Sheet |author=BKC publication |publisher=Burger King Holdings |date=October 2007 |accessdate=2007-10-27 |format=PDF]
* Beginning in January 2008, Burger King began to phase out
trans fatfrom its products. Initially starting by eliminating the trans fats introduced in the manufacture its products, it began using trans fat free oils in its cooking in the US and Canada in August 2008. Some products still contain trans-fats and will continue to do so through the end of October 2008. [cite web |url=http://consumerist.com/consumer/burger-king/burger-king-testing-trans+fat-free-oils-232977.php |title=Burger King Testing Trans-Fat Free Oils |author=Meghann Marco |publisher=The Consumerist |date= 2007-01-31|accessdate=2007-10-27] cite web |url=http://www.nytimes.com/aponline/business/AP-Burger-King-Trans-Fat.html?_r=1&scp=1&sq=%20AP%20Burger%20King%20switches%20to%20trans%20fat%20free%20oil&st=cse&oref=slogin |title=Burger King Switches to Trans Fat Free Oil |author=Lauren Shepherd |publisher= Associated Press|work= The New York Times|date=2008-10-02 |accessdate=2008-10-03 |quote=The No. 2 hamburger chain also said all of its menu ingredients, including its baked goods, will contain zero grams of trans fat by Nov. 1.]
* In response to the increase in childhood obesity in Western nations, BK has begun phasing in broiled Chicken Tenders, Kraft Macaroni and Cheese, and apple "fries", french cut apples served in a fry box that will be featured in a new low fat Kid's Club Meal. [cite web |url=http://www.usatoday.com/money/industries/food/2007-09-11-healthy-meals_N.htm |title=Burger King has a new twist on fries: Fresh Apples. |author=Bruce Horovitz |publisher=USA Today |date=
2007-09-21|accessdate=2007-09-21] [cite web |url=http://www.usatoday.com/money/industries/food/2007-09-12-burger-king-health_N.htm |title=Burger King to sell broiled chicken in healthier kid menu |author=Adrian Sainz |publisher=USA Today |date=2007-09-12 |accessdate=2007-09-12] According to a statement by BKC the new Kid's Club meals will contain no more than 560 calories per meal, less than 30 percent of calories from fat, less than 10 percent of calories from saturated fat, no added trans fats and no more than 10 percent of calories from added sugars. [cite web |url=http://www.reuters.com/article/domesticNews/idUSN1142981420070912?feedType=RSS&feedName=domesticNews |title=Burger King to limit ads aimed at children under 12 |publisher=Reuters |date=2007-09-12 |accessdate=2007-10-04 ] [cite web |url=http://www.bk.com/companyinfo/content/news/detail.aspx?id=910 |title=Burger King Corporation joins the Council of Better Business Bureaus' Children's Food and Beverage Advertising Initiative |author=BKC press release|publisher=Burger King Holdings |date=2007-09-12 |accessdate=2007-10-04 ]
Menu demographic targeting
;ValueBK targets value oriented customers with its BK Value Menu. In the US, this menu contains products that are usually priced in the $1.00 to $1.49 range. In non-U.S. markets, the BK Value Menu typically takes on a different name with prices set to reflect the approximate value of one US dollar. The naming of the value menu will vary for each market, examples include the 99ers menu that features items for sale at 0.99€ (Germany), the Wrap and Snack menu (Italy) and King D€als Menu that features items for sale at 1.00€ (Netherlands). Regardless of which market, the value menu usually includes smaller sandwiches and entrées, small sized side orders, small sized drinks and desserts. In the US, the value menu now has a breakfast offering, again in the same format as the lunch/dinner value menu. [cite web |url=http://consumerist.com/consumer/burger-king/burger-king-breakfast-value-menu-starts-monday-237396.php |title=Burger King Breakfast Value Menu Starts Monday |author=Meghann Marco |publisher=The Consumerist |date=
2007-02-16|accessdate=2007-10-27];ChildrenAs with all major fast food vendors, BK has a menu that specifically targets children. In the US they are called the Kids Club Meal and they compete with the popular Happy Mealfrom McDonald's and the Kid's Meal from Wendy's. The meal includes an entrée, a side order, beverage and a toy. The toy is usually a product tie-inwith a movie or popular television show. The entrée and side offerings differs from market to market, as will portion size.
In the North American Market, BK further divides its children's menu in to three segments: toddler, kids and pre-teen. The only difference between the first two groups is the prize offering, the toddler will receive an age appropriate toy. The pre-teen offering includes a larger entrée and beverage and is called the "Big Kids Meal".;AdultTo appeal to the adult market, BK offers several sandwiches and other products made with higher quality ingredients such as whole breast chicken
fillets, Angus beef, cheddar cheese, honey mustard and hot sauces. These sandwiches are usually served on a better quality roll, such as baguettes or corn dusted potato rolls. Additionally, BK targets sub-groups within the adult market with products like the BK Stacker and BK XXL lines at late teen to young adult males or health conscious individuals with products such as salads, grilled chicken and veggie burgers. In international markets, the health conscious menu is sold under the LA Range or the King Delight names. [cite web |url=http://www.usatoday.com/money/industries/food/2007-02-06-burger-king-usat_x.htm |title=Burger King of Cool? |publisher= USA Today|date= 2007-02-07|accessdate=2007-08-21 ] [cite web |url=http://www.burgerking.co.uk/CompanyInfo/press/061101.aspx |title=Manthem |author=BKC press release |publisher=Burger King Corporation UK |date= 2006-01-11|accessdate=2007-10-27] [cite web |url=http://www.burgerking.co.uk/CompanyInfo/press/030913.aspx |title=Be Good with the Burger King LA Range |author=BKC press release |publisher=Burger King Corporation UK |accessdate=2007-10-27] [cite web |url=http://www.woellhaf-airport.de/de/index-uk.php?nr=burger&ha=oben2 |title=Addition of the "Burger King" brand to the portfolio of C. Wöllhaf GastroService GmbH menu name |author=C. Wöllhaf GastroService GmbH press release |accessdate=2007-10-27];the "Superfan"One particular market target of importance to the company is identified as the "Superfan". The super-fan is a demographic group that includes individuals that are 18 to 49 years old, visit a fast food restaurant five times a month and eat fast food 16 times a month. Burger King, and other vendors, hope to attract this group because of the large sums of money that they represent, thus increase sales and drive an increase in global sales. [cite web |url=http://www.iht.com/articles/ap/2008/02/27/business/NA-FIN-COM-US-Burger-King-Outlook.php |title=Burger King discusses new items for 2008, growth strategies |author=AP Wire |publisher= the International Herald Tribune|date= 2007-02-27|accessdate=2008-03-01 |quote= [Russ] Klein [BK president of Global Marketing] said an increase from an average of five to six "superfan" visits a month would increase traffic by 9 percent.]
The range of products sold usually depends on the time of day. Lunch items such as hamburgers and fries are traditionally not served during breakfast time, however some BK stores do sell food under their "Burgers for Breakfast" program. [cite web |url=http://interactive.wsj.com/articles/SB999536915882749423.htm |title=Burger King Brings in Business By Offering Burgers for Breakfast |author=Devon Spurgeon |publisher=Wall Street Journal |date=2000-09-04 |accessdate=2007-09-21] Breakfast operational hours vary but are usually from store open (and anywhere from 2:00 to 4:00 am in 24-hour stores) to 10:30 am on weekdays or 11:00 am on weekends. In some 24-hour restaurants, such as airports and
service plazas, many items are already available for immediate take away. Breakfast items are not served at any time except breakfast, but there are some exceptions; the new Cheesy Tots and are always available upon request at most US BK restaurants. Food prices vary by region and country. [cite web |url=http://www.drivethrumenu.com/burgerking/ |title=Burger King's menu with prices in USD |accessdate=2006-08-13]
Burger King's product packaging has undergone many changes over the years. Originally the larger sandwiches were sold in a
clamshellstyle box made of Styrofoam, but with environmental concerns over Styrofoam in 1982, the packaging was changed to a paperboardbox. To cut back on the amount of paper that the company used, the paperboard box was fully eliminated in 1988 and was replaced with waxed paper. Smaller sandwiches, e.g. hamburgers, were originally served in small paper bags through 1979 when BK began wrapping its smaller sandwiches in waxed paper. Paperboard boxes are still used for its "finger food" products like Chicken Tenders and Fries, French toaststicks and desserts.
For a short time after BK began moving to a fresh made model where certain sandwiches are made only after being ordered instead of being pre-made ahead of time, BK used an
aluminum foilwrapping for its Whopper sandwich that is similar to Wendy's North American sandwich packaging.
Starting in 2006 with the BK Chicken Fries product, BK began adapting some of its product packaging so that it could be placed in an automotive
cup holder. The BK Chicken Fry box, while square in shape, will sit comfortably in the cup holder and its top, when opened, forms a small tray that is designed to hold dipping sauce. Burger King accredits the design of this box with helping to make its Chicken Fries the most popular adult-oriented chicken product in the US. [cite web |url=http://knowledge.emory.edu/article.cfm?articleid=1097 |title=Burger King CEO John Chidsey on Innovation, Trust, and "The King" |author=Knowledge@Emory |publisher= Emory University|date= 2007-11-27|accessdate=2008-03-01 |quote=Burger King came out with the "BK Chicken Fries" and put them in a fry pod carton. The result? The company sells more servings per day than either McDonald's or Wendy's.] It has since added a trademarked and patented round french fry container which it calls the "FryPod", an obvious play on the Apple iPodname. Additionally, BK's large and King sized beverage containers are made from molded HDPEplastic with a funnel-like shaped bottom that allows the over sized cups to fit in the smaller sized cup holders.
Unlike other fast food vendor that tag their products with a slip of paper (McDonald's) or do not mark their sandwiches at all (Wendy's), Burger King uses a series of icons on its packaging to help identify its products.
Additionally, BK employs a system of characters to denote how the ingredients have been modified:
* Burger King's trademark product is a hamburger called the
Whopper. The Whopper is also a line of sandwiches all made with the same ingredients. The regular Whopper has a convert|4|oz|g burger patty, mayonnaise, lettuce, tomato, ketchup, onion and pickle on a sesame seed roll. It is available in all markets.
* The Angus Burger is a larger burger made with
Angus beef. It is served with mayonnaise, lettuce, tomato, onion and steak sauceon a corn-dusted bun. It is available in the North American, British, Irish, Swedish and Spanish markets. It is one of their larger, adult oriented sandwiches made with higher quality ingredients than their "standard" menu items.
* Mini-burgers are smaller, "bite size" hamburgers similar to those sold at
White Castle. European locations sell them as the BK Six Pack, while in the UK and Ireland it is a variation on the Angus burger called the Angus 6 Pack, which contains six small burgers attached together. [cite news |url=http://www.dailymail.co.uk/news/article-1020999/Waddling-centre-stage-6-Pack-monster-burger--fast-foods-latest-offering.html |title=The '6 Pack' calorie-busting monster burger that promotes 'social eating' |author=Chris Brook |publisher= the Daily Mail|date=2008-05-21 |accessdate=2008-06-12 |quote=It's called the "6 Pack" but anyone with the appetite to eat this monster burger is likely to have a stomach of a more rounded variety.] In the Providence, Rhode Islandarea they are testing mini hamburgers called 'Burger Shots', based on the Burger Buddyproduct from the 1980s.
BK Stackersandwiches consists of two, three, or four beef patties, "Stacker" Sauce (a Thousand Island Dressingvariant), bacon and American cheese. It is one of their late teen to young adult male oriented products. It is available in the North American, South American and Australian markets.
BK Crown Jewels lineof burgers are made with a Whopper patty and a variety of toppings served on a Kaiser (bulkie) roll. Toppings include a mangolime sauce, avocado, aioli, a Cajun spiced sauce and relish. It is one of their larger, adult oriented sandwiches made with higher quality ingredients than their "standard" menu items. They are served only in the New Zealandmarket.
BK XXLline of sandwiches is a group of double cheeseburgersmade with two four-ounce Whopper patties on a Whopper bun. It is one of their late teen to young adult male oriented products. The line is only is sold in Europe and has several variants.
Rodeo Cheeseburgeris a burger with American cheese, onion rings and barbecue sauceon a sesame seedbun. It is one of their "value" oriented products. It is available in parts of the US, the UK and Ireland. In Argentinaand ChileBK sells the Whopper Rodeo, a double Whopper with Onion Rings and Barbecue sauce instead of raw onion and Ketchup.
Big Kingwas Burger King's response to McDonald's Big Macand has a similar style and taste. The Big King was replaced in the U.S. by a similar product, the King Supreme, which was also later discontinued. The Big King is, however, still available in Argentina, Brazil, Sweden, Germany, Austria, The Netherlands and Ireland. The Big King was discontinued in the UK. The King Supreme was available in Canada for a longer time but has since been discontinued. [ [http://burgerking.ca/en/1158/index.php Burger King - Our menu ] ]
BK Veggieis a meatless burger. In the US, it is served with mayonnaise, lettuce, tomato, and ketchup on a sesame seedbun. It is one of their female and health conscious targeted menu items. In the UK and Ireland it also has onion and pickles.
Spicy Bean Burgeris a deep-fried, breaded meatless burger. It is served with ketchup, tomato, and American cheeseon a 7-inch (20 cm) long sesame seed bun. It is one of their female and health conscious targeted menu items. It is available in Turkey, the UK and Ireland.
Chicken & Fish
*BK has one company-wide "primary" chicken sandwich and several "secondary" ones that are offered on a regional basis:
Original Chicken Sandwichis the "basic" chicken sandwich sold by BK. It is made with mayonnaise and lettuce and is served on a sesame seed bun. It is available in all markets, except Australia, under various names. Numerous variations of this sandwich have been offered. In the UK and most of Europe, as well as in Turkey, it is known as the Chicken Royale.
TenderCrispis a deep-fried chicken sandwich with mayonnaise, lettuce and tomato and is served on a corn-dusted bun. It is a larger, whole muscle piece of chicken breast instead of a formed pattylike the Original Chicken. It is sold in the North America market, parts of Europe and New Zealand.
**A smaller fried chicken sandwich called the
BK Crispy Chicken sandwichis sold in Spain, Portugal, Germany and Italy. It is made with mayonnaise, lettuce and tomato on a sesame-seed roll. There was a US version of this sandwich was called the Chick'n Crispsandwich, which was made with mayonnaise and lettuce or parmigiana style with marinara and mozzarella cheese. It has been reintroduced in a new spicy flavored style with seasoned breading. It is roughly the size of the Burger King regular hamburger.
*BK offers several variations on its grilled chicken sandwich, none of which are sold company-wide:
TenderGrillsandwich is served with honey mustardor mayonnaise (market dependent), lettuce and tomato and is served on a corn-dusted bun. It is sold in the North American and New Zealand markets.
BK Baguette lineof sandwiches are served on a fresh cooked baguette roll, and come in several varieties. They were sold in the US at one time but are now only sold in the European and Australian markets. In Australia, the Baguette line includes the fried chicken sandwiches. [cite web |url=http://www.foxnews.com/story/0,2933,97477,00.html |title=New Burger King Menu Targets Healthy Eaters |author= Reuters|publisher= Fox News|date= 2003-09-16|accessdate=2007-10-27]
Flame Grilled Chicken Sandwichis made with reduced fat mayonnaise, lettuce and salsa and is served on a fresh cooked bakery-style roll. It is available in the UK and Ireland.
**In all markets, the grilled chicken sandwich is one of their female and health conscious targeted menu items.
BK Crown Jewels lineof chicken sandwiches include fried and grilled chicken with a variety of toppings served on a Kaiser (Bulkie) roll. Toppings include a mangolime sauce, avocado, aioli, a Cajun spiced sauce and relish. It is one of their larger, adult oriented sandwiches made with higher quality ingredients than their "standard" menu items. They are served only in the New Zealand market.
* The BK Chicken Kiev Sandwich consists of a breaded chicken fillet filled with melted butter served on a Kaiser roll with Swiss cheese, lettuce, tomato, and a curry mayonnaise sauce. It is only available at some European locations.
*BK varies its chicken nugget product according to regional preferences:
**Chicken Tenders are shaped, breaded pieces of deep-fried, white-meat chicken. They are both sold as a value and children's oriented product. They are sold in the North American market, Spain, Portugal and New Zealand. In Australia, Chicken Tenders are marketed as Chicken Strips, and in Germany and Italy as King Nuggets.
**Chicken Strips are breaded pieces of deep-fried whole breast chicken pieces, equivalent to
Chicken fingers. They are both sold as a value and children's oriented product. They are sold in the parts of the European market.
**Chicken Bites were battered pieces of deep-fried chicken pieces, equivalent to
popcorn chickenand were a side order. In September 2007, they were discontinued until early 2008 when they were available again in UK stores [cite web |url=http://burgerking.co.uk/food/index.aspx |title=Burger King UK Menu]
BK Chicken Fries, are French-fry cut pieces of breaded chicken and are a larger, adult oriented product made with higher quality ingredients than their Chicken Tenders. They are sold only on the North American Market and in Italy.
* BK sells a fish sandwich that varies in the market in which it is sold:
BK Big Fishis the US fish sandwich with a breaded fish patty, lettuce, and tartar sauceand is served on a corn-dusted bun.
**In Turkey, UK and Ireland it is called the
Ocean CatchSandwich and is served on a sesame seed bun. In Germany it is called the Fish King.
**In Australia, it is also called the Ocean Catch, but is part of the Baguette line of sandwiches.
**In all markets, the fish sandwich is one of their female and health conscious targeted menu items.
* In Germany, Italy, Portugal, Spain and Turkey, BK sells
*As with most fast food restaurants, Burger King main breakfast menu products are
Croissan'Wichis the signature breakfast sandwich. The Croissan'Wich is also a family of breakfast sandwiches in various sizes and configurations. In some markets, it is simply called a Croissant Sandwich.
**BK offers regional breakfast sandwiches in the US and Canada. The breads that BK offers are biscuits (a biscuit in the US is equivalent to the British scone), bagels or
**All North American breakfast sandwiches are usually made with a sausage patty, eggs and American cheese. Bacon and ham and be substituted for the sausage or they can be made without any meat. In parts of the US, particularly the South, chicken fried steak, pork and fried chicken are available as optional meats on breakfast sandwiches.
**In 2008 BK completely re-vamped the UK & Ireland breakfast menu, breakfast sandwiches are now called Breakfast Butty sandwiches and are served on buttered corn-dusted rolls as the primary bread. All sandwiches are served with ketchup or HP Sauce, and the include either a round
Cumberland Sausagering, thick bacon rashers or an egg omelet patty.
**Both Argentinian and
Chilean BKs serve a simple Toastada breakfast sandwich, ham and cheese on toasted bread.
Enormous Omelet Sandwichis a larger, over-sized breakfast sandwich. The Enormous Omelet Sandwich consists of sausage patties, bacon, eggs and American cheese on a sesame seed bun, while the The Meat'normous Omelet Sandwich adds a portion of ham. It is one of BK's young adult male oriented products and is sold in multiple markets.
* In Honduras, BK has a breakfast typical to the region. It's named BKatracho which includes beans, tortillas, sour cream, scrambled eggs, cheese and ripe banana.
* In El Salvador, like Honduras, also has a typical food named BKguanaco. It serves same as BKatracho except it has bread instead of tortilla and no sour cream.
* The Breakfast
BurritoWrap is an offering made with a flour tortilla, shredded cheese, eggs and hash brownsor sausage.
* Cini-Minis are four, small
cinnamon rollsserved with vanilla icing. They are sold in the US and Canada. [cite web |url=http://southflorida.bizjournals.com/southflorida/stories/1999/08/16/daily8.html |title=Burger King's Adds New Breakfast Addition |publisher=South Florida Business Journal |date= 1999-08-18|accessdate=2007-10-27]
* BK also offers
pancakes, French toast, French toast sticks, huevos rancherosand scrambled eggsin regional and international menus. Biscuits and gravyis available in parts of the southern US.
*As with all major fast food vendors, BK has a menu that specifically targets children. In the US, they compete with the popular
Happy Mealfrom McDonald'sand the Kids' Meal from Wendy's. The meal includes an entrée, a side order, beverage and a toy. The toy is usually a product tie-inwith a movie or popular television show.
** Burger King's Kids' Club Meals are the North American variation. four varieties form the Kids' Club Meal base:
Chicken Tenders, hamburger, cheeseburger or Kraft Macaroni & Cheese. A preteen version of the Kids' Club Meal, called the Big Kids' Meal, debuted in 1999. It offers a selection of a larger portion of Chicken Tenders, double hamburger or double cheeseburger meal.
*** With Chicken Tender sizing for the Kids' Club meal, franchisees have the choice of sizes: either a four- or five-piece order for the regular Kids' Club Meal and either a six- or eight-piece order for the Big Kids' Meal. BK owned restaurants sell the four- and six–piece sizes.
*** North American Kids' Club Meals are available with french fries, apple fries (slices of apples cut into the shape of french fries) or onion rings as a side order.
*** North American drink options are soda, milk, chocolate milk, apple juice, orange juice and milkshakes. In the US,
Icees and Icee floats are also available. [cite web|url=http://findarticles.com/p/articles/mi_m3301/is_1_106/ai_n8966394 |title=Burger King milk |publisher=Dairy Foods Magazine |date=January 2005 |accessdate=2007-10-24]
*** Canadian Kids' Club Meals additionally offer a veggie burger.
Little Tikesbrand toddler toys are available on request instead of the regular toy offering in the US.
** UK and Ireland Kids' Meals offer Chicken Strips or Bites, hamburger, cheeseburger, or a veggie burger and two side orders.
** New Zealand Kids' Meals offer a three-piece Chicken Tenders, hamburger or cheeseburger.
** In Italy there are two Kids' Meals: the first offers are hamburger, cheeseburger, four-pieces King Nuggets, the second the Whopper Jr.
* Burger King has a line of salads that are available in a variety of types and sizes, depending in which country they are sold. Varieties include Garden, Caesar and Greek. In all markets, salads are one of their female and health conscious targeted menu items.
tacos, the Sourdough burger (Similar to the Whopper Jr., with sourdough bread) and the Chicken Tender sandwiches (Chicken Tenders, mayo and lettuce or parmigianastyle on a sesame-seed roll) are all US regional menu options. These items are all some of their "value" oriented products. The Chicken Tender sandwich is also available in Germany.
* In several markets (e.g. Italy), BK sells wraps made with beef or chicken and various vegetables. In all markets, salads are one of their female and health conscious targeted menu items.
* In Argentina and Chile, sells the Churrasquito sandwiches made with steak fillets, mayonnaise, lettuce and tomatoes on a fresh baguette roll. They are both one of their larger, adult oriented sandwiches made with higher quality ingredients than their "standard" menu items.
* BK offers several desserts:
**In the US, they are
Otis Spunkmeyerchocolate-chip cookies, Mott'sstrawberry-flavored applesauce, apple pie slices, Hershey's Sundaepie slices (a type of chocolate creme pie) and a rotating pie type, usually a flavor of cheesecake.
** In Canada, BK sells apple or blueberry turnovers,
Cini-Minis, and vanilla soft-serve ice cream in cones and sundaes.
** In UK and Ireland, BK sells Cadbury branded ice cream and mini donuts.
** In Australia, HJ offers vanilla soft serve ice cream in sundaes and a mix-in dessert called "Storm".
** In New Zealand, BK offers apple pie slices, Hershey's Sundae pie slices, mini donuts and vanilla soft serve ice cream in cones and sundaes.
** In Turkey, and Hungary BK sells vanilla and swirled soft serve ice cream in cones and sundaes, two ice cream mix-in deserts called "BKool" and "Splurge", apple and cherry pies and two flavors of muffins.
**The German and Italian menus includes vanilla soft serve sundaes, fudge brownies
a la modeand frosted King donuts.
**Spain also sells the brownie a la mode and sundaes as above, but they have candy
sprinklesover the topping.
** Argentinian and Chilean BKs feature menus including vanilla soft serve in cones and sundaes with candy sprinkles, lemon and chocolate tortas and a type of sundae called a "Tramontana"- soft serve ice cream served in a waffle cone bowl with
dulce de lecheand chocolate candy.
** In most markets the desserts are part of their "value" oriented product lines.
* BK sells
French Fries(chips or pommes frites) and onion rings as side orders. In Turkey and Europe, they also sell potato wedges, a type of French fry that is thick cut and wedge shaped.
* German BKs have
jalapeño poppers, breaded and deep fried nuggets of cheddar cheeseand jalapeño peppers. These were also sold in the US, but have been since discontinued.
* BK's primary soft drink supplier is the
Coca-Cola Company, except in some markets where PepsiCosupplies carbonated beverages. In the US and Canada, Cadbury-Schweppessupplies Dr Pepper.
* BK sells milkshakes in most markets.
Iceebrand frozen beverages are available in the US and Canada in the form of Icees and Icee Floats.
Hershey'sbranded milk and chocolate milk are available in the US.
* BK Joe is BK's coffee line in the US, and is produced by
Douwe Egberts. In continental Europe, BK sells Nestlé's Nescafébrand coffee; while in the UK, BK Joe is replacing Nescafé and will become be the only coffee product available in UK BK restaurants. In other international markets BK sells coffee drinks such as Flat whiteor Latte(New Zealand).
* Iced Mocha Joe is a
mocha- creamcoffee drink sold in the US.
* Hot and iced tea, hot chocolate, various juices and other regional beverages are available in various markets.
* Beer is sold in Germany, Italy and Spain.
Discontinued menu items (US)
* In the 1970s, the chain offered a fish sandwich named the Whaler, "The genuine Burger King fish-steak sandwich", as well as a hot ham and cheese sandwich called the Yumbo, which resembled a typical Arby's sliced-meat sandwich.
* In 1987, Burger King offered a set of miniature burgers called Burger Bundles. The Burger Bundles were sold in a set of three or six, much like White Castle or Krystal burgers, but served in a single package. The sandwich was reintroduced in a slightly different format called Burger Buddies. Instead of three or six miniature hamburger patties, it had a single number eight shaped patty that was served on a pair of co-joined buns. The sandwich was sold for 99¢ and was designed to be torn into two smaller sandwiches. There was a breakfast version of the Burger Buddies called the Breakfast Buddies that had eggs, cheese and a sausage patty, again for 99¢. Breakfast menus at the time also began selling mini hash-browns, which resemble
Tater Tots. Another variant of the Burger Bundles was introduced later in 1987 in chicken sandwich form called Chicken Bundles.
Chicken Whopperwas the replacement to the BK Broilersandwich. There were two types, the Chicken Whopper and the smaller sized Chicken Whopper Jr. Both featured grilled chicken, mayonnaise, lettuce and tomato and were served on a sesame-seed bun. The Chicken Whopper is still available in parts of Europe and the Middle East. It was supplanted by the TenderGrillin the US and other regions.
* The Bull's-eye Barbecue Burger was two side-by-side hamburger patties, American cheese and bacon with Bull's-eye Barbecue brand
barbecue sauceserved on steak roll. Later it was sold as a traditional style double cheeseburger. BK Chile sells a similar sandwich family called the X-tra Long Tocino Queso (X-tra long bacon cheese) made with American and Cheddarcheeses, bacon, lettuce and tomato. BK Middle East and Europe offers a similar sandwich called the BK Limo sandwich that is served with three patties, American cheese, pickles, ketchup and mustard.cite web |url=http://findarticles.com/p/articles/mi_m3190/is_n31_v22/ai_6551468 |title=Chicken Internationals take Burger King test |author=Peter J. Romero |publisher=Nation's Restaurant News |date= 1988-08-11|accessdate=2008-03-01 |quote=Also included in the array are the Bull's Eye Barbecue Burger, which was available for a limited time beginning last fall. The sandwich--a hero roll topped with two beef patties and barbecue sauce--is called a Barbecue Sub in some markets.]
* The BK Back Porch Grillers were a line of burgers that featured a spiced and flavored patty served on a bakery style roll. There were two varieties: The Regular served with mayonnaise, whole leaf iceberg lettuce, tomato and grilled onions and the Bacon Cheddar with bacon and
smokedcheddar cheese. There was one LTO variety, the Black Stack Griller made with Black Strap Barbecue sauce (a strong molassesflavored sauce), bacon, lettuce and tomato. The Griller patty was flavored so that it had a taste similar to a hamburger that had been grilled over a charcoal fired grill. [cite web |url=http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-30-2002/0001737292&EDATE |title=Burger King Corporation to Launch BK Back Porch(TM) Griller Sandwiches |publisher=PRNewswire.com, |date=2001-01-18 |accessdate=2007-10-22]
* In 1993, Burger King experimented with table service. After 4 p.m., customers would place their order at the counter, and their order would be brought to them at their table. Customers were given complimentary popcorn to eat while waiting for their meal. To coincide with the offering, a series of Meals called the Dinner baskets were introduced. The dinner baskets included the Whopper Dinner Basket, Steak Sandwich Dinner Basket, Fried Chicken Dinner Basket, and Shrimp Dinner Basket. In the
New Englandregion of the US, BK sold a Fried clamBasket. The dinner came with two sides, including a choice of a side salad, cole slaw, french fries, or baked potato. The sit-down restaurant concept was abandoned in 1994 in favor of the original quick-service formula. [cite web |url=http://nl.newsbank.com/nl-search/we/Archives?p_product=PI&s_site=philly&p_multi=PI&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB2A3E145CB415C&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM |title=Burger King Delivers |publisher= Philadelphia Inquirer|date= 1992-09-23|accessdate=2007-08-21]
* Burger King has sold many LTO Specialty Sandwiches (the specialty sandwich line used the same bread that the Original Chicken uses). Varieties included a flame-broiled
Meatloafsandwich; an Italian sausage sandwich served in one of three ways: with onions and peppers, parmigianastyle with mozzarella cheeseand marinara sauceor all four ingredients; one of two steak sandwiches made from steak fillets or later, restructured beef; A ham and cheese sandwich with mayonnaise, lettuce and tomato; and a vealparmigiana sandwich.
Purchasing guidelines for meat
Like many of its competitors, BK has been targeted by various animal welfare groups, such as
PETA, over the treatment of the animals it uses in manufacture of its ingredients. In a concession to these groups, BK adopted a series of policies for its suppliers for several of its raw animal products, e.g., establishing a preference for eggs and pork-based products from those suppliers that use cage-free production methods. [cite news |url=http://abcnews.go.com/US/wireStory?id=2987450 |title=Burger King Offers Cage-Free Food. |author=AP Wire |publisher=Associated Press |date= 2007-03-28|accessdate=2007-08-21 ]
* Conduct announced and unannounced inspections of its slaughterhouses, including chicken slaughterhouses, and take action against facilities that fail inspections
* Establish animal-handling verification guidelines for all the slaughterhouses of its suppliers;
* Confine no more than five hens in each battery cage, require that the birds be able to stand fully upright, and require the presence of two water drinkers per cage;
* Stop purchasing from suppliers who force-molt hens;
* Develop auditing procedures for the handling of "broiler" chickens;
* Institute humane handling procedures for chickens at slaughterhouses;
* Begin purchasing pork from farms that do not confine sows to stalls.
;2008 Updated guidelines
* Immediately begin purchasing 10% of its pork products from suppliers that do not use gestation crates, metal enclosures that confine sows and restrict the animal's movement, and double that amount by the end of 2008;cite web |url=http://www.nytimes.com/2007/03/28/business/28burger.html |title=Burger King Shifts Policy on Animals |author=Andrew Martin |work=
The New York Times|date= 2007-03-28|accessdate=2008-03-09 |quote=In what animal welfare advocates are describing as a "historic advance", Burger King, the world’s second-largest hamburger chain, said yesterday that it would begin buying eggs and pork from suppliers that did not confine their animals in cages and crates.]
* Immediately begin purchasing 2% of eggs laid by hens who are not confined to small wire "
battery cages", and more than double that amount by the end of 2008;
* Issue a statement to its egg suppliers stating that it will give purchasing preference to those that do not use battery cages;
* Issue a statement to its chicken product suppliers stating that it will give purchasing preference to those that use or switch to
controlled atmosphere killing(CAK), which is considered to be a more humane method of chicken and turkey slaughter. [cite web |url=http://www.bizjournals.com/southflorida/stories/2006/11/27/daily24.html?jst=b_ln_hl |title=PETA to criticize Burger King poultry choices |publisher=South Florida Business Journal |date= 2006-11-28|accessdate=2008-03-09 |quote=People for the Ethical Treatment of Animals said it will use its position as a Burger King Holdings stockholder at Wednesday's shareholder's meeting to show its position on the fast-food company's poultry practices.]
Tyson Foods(Chicken, beef)
* Heinz Foods (condiments, potato products)
* Hershey's foods (desserts, beverages)
* [http://www.kensfoods.com/kf/welcome.servlet;jsessionid=awgvsA73wiwh Ken's Foods] (salad dressings)
* [http://www.edwardsbaking.com/ Edwards Baking] (desserts)
Otis Spunkmeyer(desserts, US & Canada)
Coca-Cola Company(beverages) (US 1954–1983, since 1990) [cite web |url=http://findarticles.com/p/articles/mi_m3190/is_n20_v24/ai_9019135 |title=Cola wars: Burger King switches from Pepsi to Coke; cost, Pepsico's rival concepts sway decision |accessdate=2007-05-28]
PepsiCo(beverages) (US 1983–1990, current in some international markets) [cite web |url=http://findarticles.com/p/articles/mi_m3190/is_v21/ai_5129622 |title=Burger King reviews contract with Pepsi-Cola syrup supplier |accessdate=2007-05-28]
Cadbury-Schweppes(US & Canada)
Douwe Egberts(coffee, US, UK)
Nestlé(coffee, Europe; bottled water US)
Miller Brewing(beer, Germany)
* Maines (US)
Burger King advertising
In-N-Out Burger menu items
Wikimedia Foundation. 2010.
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