dnL

dnL

Type	Lemon-lime/Citrus soft drink
Manufacturer	Cadbury Schweppes Americas Beverages
Country of origin	United States
Introduced	2002
Discontinued	2005
Variants	dnL Lite
Related products	Crystal Pepsi, 7 Up, Sprite

dnL was the name of a soft drink produced by Cadbury Schweppes Americas Beverages in the United States. It was part of the 7 Up family of soft drinks, and was introduced in September 2002. It was launched in the same year as other attempts to extend soft drink brand names with new iterations, including Pepsi Blue, Dr. Pepper Red Fusion and Vanilla Coke. While dnL remained listed as an official product of the company in late 2005, it was scheduled to be discontinued for 2006 in favor of the 7 Up Plus brand.^[1]

The product's name came from the fact that the "dnL" logo is the "7 Up" logo rotated 180°. The product itself was also, in many ways, the polar opposite of 7 Up: while 7 Up is caffeine-free, colorless, and comes in a green bottle, dnL contained caffeine and was colored vaguely similar to the green of 7 Up's bottle in a clear bottle. And while 7 Up has a fairly standard lemon-lime flavor, dnL was lime-lemon flavor.

The limited amount of marketing created for dnL focused on its "upside-down" theme, including its slogan, "Turn your thirst upside-down." There is one persisting after-market explanation for this slogan that circulated among buyers. It is said that while the flavor of 7 Up put emphasis on the lemon half of its lemon-lime flavor, dnL was meant to be a hip, complementary "lime-lemon" formulation.^{[weasel words]} This theory was supported by the drink's green color being reminiscent of the color of limes.^{[citation needed]} The color was also similar to Pepsi's Mountain Dew soft drink, which dnL attempted to compete with.

References

1. ^ BevNET.com - DNP for 7UP's dnL