- La Casera
La Casera is a traditional Spanish brand of soda. It is one of the most popular soft drinks in
Spain .It can be served as a regular soda but it is also customary to mix it with wine, receiving the name of
Tinto de verano , or beer, being called a "Clara" or "Rubia". La Casera is also used to prepare the typicalsangria .The Company was founded in
1949 by the Duffo family inMadrid and its successful advertising campaigns soon made of La Casera one of the leading beverage brands in the country. In Spain, the popularity of the product has led to the use of its name to refer to any lemonade, regardless of the brand.Nowadays it is part of the
Cadbury-Schweppes group, who bought it in2001 . ["Schweppes buys La Casera" http://www.cincodias.com/articulo/empresas/Schweppes/compra/Casera/19467/millones/cdscdi/20010725cdscdiemp_9/Tes/]References
Reflist
External References
* [http://sifones.iespana.es/10%20Historia.htm La Casera history]
* [http://www.lacasera.es Company's website]
Wikimedia Foundation. 2010.
