Did It Again (Shakira song)

"Did It Again"
Single by Shakira
from the album She Wolf
A-side	"Give It Up to Me"
B-side	"Lo Hecho Está Hecho"
Released	October 16, 2009
Format	CD single, digital download
Recorded	2008–2009
Genre	Dance-pop, samba
Length	3:11
Label	Epic
Writer(s)	Shakira, Pharrell Williams, Jorge Drexler (Spanish version only)
Producer	Shakira, The Neptunes
Shakira singles chronology
"She Wolf" (2009) "Did It Again" (2009) "Give It Up to Me" (2009)
She Wolf track listing "She Wolf" (1) "Did it Again" (2) "Long Time" (3)

"Did It Again" is a song by Colombian singer-songwriter Shakira from her sixth studio album She Wolf (2009). The song was also released with a Spanish version, released mainly to Latin America and Spain, named "Lo Hecho Está Hecho" (English: What is done, is done), as was done with "She Wolf" with Spanish version "Loba".^[1]

The song's official remix has a more urban sound, featuring additional vocals from Kid Cudi and is featured on the American special edition of the album, as well as some editions of her album Sale el Sol. The Spanish Version Lo Hecho Está Hecho's official remix features vocals from Pitbull and its featured on the Re-release of Loba in Latin America.

Promotion

Shakira taped a performance of the song on Jimmy Kimmel Live! on September 15, 2009, for an episode that aired on September 18, 2009. Shakira also performed it on Dancing with the Stars on October 13, 2009, and on Saturday Night Live on October 17, 2009. She performed the song at the 2009 MTV Europe Music Awards in Berlin on November 5, 2009, and later on November 15, on the British television programme The X Factor, but in some countries of Latin America failed in some charts, like in Brazil.

Critical reception

Popjustice said the song is "Brilliant... probably more brilliant than She Wolf... it is not as spooky and deranged as 'She Wolf' and is, in fact, very nice 'n' touching... it's Shakira but different".^[2][3] Nick Levine from Digital Spy gave a positive review, saying that: "our hip-wiggling heroine sings, before admitting that she went back for more the next night. The Neptunes, meanwhile, lay down a taut, contemporary production comprising marching band beats, bouncy synths and an infectious "ey-ey-ey" hook. The result? Quality dance-pop from an artist currently oozing... hold on, don't let your mind run away from you... confidence".^[4] Evan Sawdey from PopMatters said, positively, that: "Did It Again is a bawdy little electro-number where the Neptunes get everything right, as bubbly synths and military drum patterns surround Shakira's vixen-as-tease lyrics—arguably Shakira's strongest suit—the whole thing perfectly apt for a weekend club excursion".^[5] Sal Cinquemani from Slant magazine opined that: "Did It Again features marching-bad percussion and an "Umbrella"-esque vocal hook."^[6]

Music video

The music video for the song was directed by Sophie Muller on September 17 and September 18, 2009, in Los Angeles, California.^[7] It was released on October 30, 2009.^[8] A video for the Spanish version was also released. The video begins with Korean female drummers performing the "Samgomu" ("Three Drum Dance") as the beat starts. Shakira is seen in a sauna with her friends wearing all white outfits, and later the video cuts to a scene where Shakira is with her love interest (played by b-boy Daniel "Cloud" Campos) in a room where she openly challenges him to a romantic martial arts duel alone on top of the bed. Shakira initially gains the upper hand, but is outflanked by her love interest. After a few minutes, the competitors take a break to get intimate. After a few more moments, the competitors resume the battle. Although the love interest is powerful, he is no match for Shakira's advanced beauty and more focused combat skills. She manages to defeat him in combat. It also shows scenes of Shakira singing alone in the bed after winning the battle. In the last scene Shakira dances in a hall in a sequined outfit and the footage cuts in between scenes of Shakira and the Korean female drummers, drumming as Shakira is dancing.

According to Shakira the main influences for this video were Lawrence Alma-Tadema paintings and jidba, a sort of an intense trance which is part of the Lila, a traditional ritual of Morocco.^[9]

A video for the remix featuring Kid Cudi premiered in December 2009.^[10]

Track listing and formats

Worldwide digital download "Did It Again" — 3:12 Latin American download "Lo Hecho Está Hecho" — 4:25 Germany maxi-CD[11] "Did It Again" — 3:12 "Did It Again" Benassi Remix — 5:55 Turkey digital single[12] "Did It Again" — 3:12 "Did It Again" (featuring Kid Cudi) — 5:55 "Lo Hecho Está Hecho" — 4:25

Latin America/Spain download single[13] "Did It Again" — 3:12 "Did It Again" (featuring Kid Cudi) Benassi Remix — 5:58 "Lo Hecho Está Hecho" (featuring Pitbull) — 4:24 "Did It Again" music video — 3:29 France/UK download single[14][15] "Did It Again" — 3:12 "Did It Again" (featuring Kid Cudi) — 3:47 "Did It Again" (featuring Kid Cudi) Benassi Remix — 5:58 "Did It Again" (featuring Kid Cudi) Superchumbo Remix — 7:41 "Did It Again" (featuring Kid Cudi) DJ Laz Extended Remix — 4:02

Covers

• Indie band Everything Everything covered the song live at The Reading and Leeds Festival 2010.^[16]

Chart performance

"Did It Again" entered the UK Singles Chart on November 15, 2009 at #135, then climbed to #26 based on downloads alone after exposure of the song via Shakira's performance on the popular TV show The X Factor. This marks her tenth consecutive top 40 hit in the UK. For the same reason it also impacted the Irish Singles Chart where it has so far managed to peak at number 17. The song debuted at 5 on the Billboard Bubbling Under Hot 100 chart due to strong digital sales following the album's release. While reaching number one on the US Dance Chart. The Spanish version (Lo hecho está hecho) became another hit for Shakira in Latinoamerica.

Chart (2009/2010) Peak position "Did It Again" Austria (Ö3 Austria Top 75)[17] 34 Czech Republic (IFPI)[18] 27 European Hot 100 Singles[19] 44 Germany (Media Control AG)[20] 34 Ireland (IRMA)[21] 17 Italy (FIMI)[22] 15 Slovakia (IFPI)[23] 18 Sweden (Sverigetopplistan)[24] 36 Switzerland (Schweizer Hitparade)[25] 29 UK Singles (The Official Charts Company)[26] 26 US Hot Dance Club Songs (Billboard)[27] 1

Chart (2009/2010) Peak position "Lo Hecho Está Hecho" Spain (PROMUSICAE)[1] 12 US Latin Songs (Billboard)[28] 6 US Latin Pop Songs (Billboard)[29] 1 US Latin Tropical Airplay (Billboard)[30] 11

Chart procession and succession

Preceded by "Fresh Out the Oven" by Jennifer Lopez	U.S. Billboard Hot Dance Club Songs number-one single January 30, 2010 - February 13, 2010	Succeeded by "Why Don't You Love Me" by Beyoncé Knowles
Preceded by "Se Me Va la Voz" by Alejandro Fernández	U.S. Billboard Latin Pop Songs number-one single January 30, 2010	Succeeded by "Se Me Va la Voz" by Alejandro Fernández

Release history

Region	Date	Format	Label(s)
France[31]	October 16, 2009	Digital download	Jive Epic / Sony Music Ent.
United Kingdom[32]			RCA Records
Germany[33]	November 27, 2009	CD single	Sony Music Entertainment
Mexico[34] "Lo Hecho Está Hecho"	November 20, 2009	Download bundle
France[14]	December 11, 2009		Jive Epic / Sony Music Ent.
United Kingdom	December 13, 2009[15]		RCA Records
	December 14, 2009[35]	CD single

References

1. ^ ^{a b} "Shakira - Lo hecho está hecho". Hungmedien. http://www.spanishcharts.com/showitem.asp?interpret=Shakira&titel=Lo+hecho+est%E1+hecho&cat=s. Retrieved 2009-08-09. 
2. ^ "Shakira's new album: there are at least five brilliant songs on it". Popjustice. 2009-07-13. http://www.popjustice.com/index.php?option=com_content&task=view&id=3830&Itemid=9. Retrieved 2009-11-05. 
3. ^ "Two pieces of Shakira business for this morning". Popjustice. 2009-09-07. http://www.popjustice.com/index.php?option=com_content&task=view&id=4013&Itemid=9. Retrieved 2009-11-05. 
4. ^ "Music — Singles Reviews — Shakira: 'Did It Again'". Digital Spy. http://www.digitalspy.co.uk/music/singlesreviews/a186524/shakira-did-it-again.html. Retrieved 2009-11-19. 
5. ^ Sawdey, Evan (24 November 2009). "Shakira: She Wolf< PopMatters". PopMatters. http://www.popmatters.com/pm/review/114865-shakira-she-wolf/. Retrieved 2011-03-21. 
6. ^ Cinquemani, Slant (9 November 2009). "Shakira: She Wolf". Slant. http://www.slantmagazine.com/music/review/shakira-she-wolf/1901. Retrieved 2011-03-21. 
7. ^ http://web.epicrecords.com/shakira/contestrules.html
8. ^ Posted By: Trent (2009-10-30). "New Video: Shakira – ‘Did It Again’ | ..::That Grape Juice // ThatGrapeJuice.net::.. || Thirsty?". Thatgrapejuice.net. http://thatgrapejuice.net/2009/10/video-shakira-did-again/. Retrieved 2009-11-26. 
9. ^ "Shakira Explains Her 'Did It Again' Video, Frame By Frame'We mixed all these pieces together for the video,' singer says of Moroccan, British and Icelandic influences.". Mtv.com. 2009-11-25. http://www.mtv.com/news/articles/1627121/20091125/shakira.jhtml. Retrieved 2010-01-31. 
10. ^ "【全球首播】Shakira feat. Kid Cudi - Did It Again". Youtube.com. http://www.youtube.com/watch?v=OFQLrds52JU&feature=related. Retrieved 2010-04-10. 
11. ^ "jpc — Shakira: Did It Again (Maxi-CD)". Jpc.de. http://www.jpc.de/jpcng/poprock/detail/-/art/Shakira-Did-It-Again/hnum/4296478. Retrieved 2009-11-05. 
12. ^ "TTNET MÜZİK - Albüm Sayfası". www.ttnetmuzik.com.tr. http://www.ttnetmuzik.com.tr/Pages/Album.aspx?albumId=NXpSZDVCZ21TNVdQbkJITDgrUTdQUT09. Retrieved 2009-12-08. 
13. ^ iTunes Mexico: Shakira, Did It Again
14. ^ ^{a b} "Did it Again Feat. Kid Cudi: Shakira: Amazon.fr: Téléchargements MP3". Amazon.fr. http://www.amazon.fr/dp/B002Y9LS0Q. Retrieved 2009-12-11. 
15. ^ ^{a b} "Did It Again Feat. Kid Cudi: Shakira: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. http://www.amazon.co.uk/dp/B002YY7UBM. Retrieved 2010-01-07. 
16. ^ http://www.gohardtv.com/videos/2792665/everything-everything---did-it-again-(shakira-cover)-live-at-reading-festival-2010-live-lounge.php
17. ^ "Shakira – Did It Again – Austriancharts.at" (in German). Ö3 Austria Top 40. Hung Medien.
18. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top100 Oficiální. IFPI Czech Republic. Note: insert 201003 into search.
19. ^ "Shakira Album & Song Chart History" European Hot 100 for Shakira. Prometheus Global Media.
20. ^ "Die ganze Musik im Internet: Charts, News, Neuerscheinungen, Tickets, Genres, Genresuche, Genrelexikon, Künstler-Suche, Musik-Suche, Track-Suche, Ticket-Suche - musicline.de" (in German). Media Control Charts. PhonoNet GmbH.
21. ^ "Chart Track". Irish Singles Chart. Irish Recorded Music Association.
22. ^ "Italiancharts.com – Shakira – Did It Again". Top Digital Download. Hung Medien.
23. ^ "SNS IFPI" (in Slovak). Hitparáda – Radio Top100 Oficiálna. IFPI Czech Republic. Note: insert 201013 into search.
24. ^ "Swedishcharts.com – Shakira – Did It Again". Singles Top 60. Hung Medien.
25. ^ "Shakira – Did It Again – swisscharts.com". Swiss Singles Chart. Hung Medien.
26. ^ "Chart Stats – Shakira – Did It Again" UK Singles Chart. Chart Stats.
27. ^ "Shakira Album & Song Chart History" Billboard Hot Dance/Club Play for Shakira. Prometheus Global Media.
28. ^ "Shakira Album & Song Chart History" Billboard Latin Songs for Shakira. Prometheus Global Media.
29. ^ "Shakira Album & Song Chart History" Billboard Latin Pop Songs for Shakira. Prometheus Global Media.
30. ^ "Shakira Album & Song Chart History" Billboard Latin Tropical Airplay for Shakira. Prometheus Global Media.
31. ^ "Did it Again: Shakira: Amazon.fr: Téléchargements MP3". Amazon.fr. 1970-01-01. http://www.amazon.fr/dp/B002VVHM3Y. Retrieved 2009-11-19. 
32. ^ "Did it Again: Shakira: Amazon.co.uk: MP3 Downloads". Amazon.co.uk. http://www.amazon.co.uk/dp/B002VV0LO6. Retrieved 2009-11-19. 
33. ^ "Did It Again: Shakira: Amazon.de: Musik". Amazon.de. http://www.amazon.de/dp/B002UZ2FWY. Retrieved 2009-11-05. 
34. ^ "Did It Again: Shakira: iTunes Mexico". iTunes Mexico. http://itunes.apple.com/mx/album/did-it-again-ep/id340462382. Retrieved 2009-12-18. 
35. ^ "Radio1 - UK Forthcoming Singles". Radio1.gr. http://radio1.gr/music/forthcoming_uk_singles.htm. Retrieved 2009-11-19.