Chemical free

Marketing
Key concepts
Product marketing · Pricing Distribution · Service · Retail Brand management Account-based marketing Ethics · Effectiveness · Research Segmentation · Strategy · Activation Management · Dominance Marketing operations
Promotional content
Advertising · Branding · Underwriting Direct marketing · Personal sales Product placement · Publicity Sales promotion · Sex in advertising Loyalty marketing · SMS marketing Premiums · Prizes
Promotional media
Printing · Publication · Broadcasting Out-of-home advertising · Internet Point of sale · Merchandise Digital marketing · In-game advertising In-store demonstration · Word-of-mouth Brand ambassador · Drip marketing · Visual merchandising
v · d · e

Chemical free or chemical-free is a term used in marketing to imply that a product is safe, healthy or environmentally friendly because it only contains natural ingredients. The term is a misnomer, as nothing that physically exists is free of chemicals. This misuse of the term chemical in advertising and the tolerance of its misuse by the United Kingdom's Advertising Standards Authority have been the subject of criticism.^[1][2]

References

1. ^ http://www.cosmosmagazine.com/node/2379/full
2. ^ http://www.guardian.co.uk/science/blog/2008/aug/06/dodgyscienceintvadverts