- Mo'men
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Mo'men 
Type Restaurant Industry Fast food Founded 1988 Founder(s) The Mo'men Brothers Headquarters Egypt Owner(s) Mohamed Mo'men Parent Mo'men Group Website Momen.co Mo'men (Arabic: مؤمن) is a chain of fast food restaurants based in Cairo, Egypt, specializing in sandwiches. Mo'men is a wholly owned subsidiary of the Mo'men Group.
Contents
History
The Mo’men Brothers opened their first restaurant Heliopolis in 1988, with a capital of 12,000 L.E.. At that time, Egypt was opening itself to international franchises and many were waiting for the arrival of American fast food chains such as McDonald's and KFC.[1] Instead, fast food chains such as Mo'men were started and began offering these options instead. Today, Mo'men Restaurants' chain is steadily becoming one of the largest restaurants chains in Egypt in terms of average sales and number of customers per restaurant, with 57 restaurants serving over ten million customers a year. Mo’men restaurants are serving more than double the number of customers and achieving double the sales per restaurant, if compared with any of the international chains operating in Egypt.[2]
Locations in Egypt
There are currently 30 Mo'men locations in Egypt covering all of Cairo and Alexandria's cities as well as other locations in the country.[3]
International locations
Mo'men recently opened locations in Libya, Sudan, Dubai, Bahrain, Saudia Arabia, and Malaysia. [4] [5]
Factory
On October 1999, the construction of Mo'men's factory began. The factory was built with the production capacity of 1.5 tons per hour and is considered one of the largest in the Middle East. The factory is 12,000 m2 [6] and consists of:
- Fully automated production lines to process the full range of beef, poultry and seafood products
- Bakery
- Dry and cold stores
- Quality control laboratories
Actis Deal
On July 30, 2008, Actis Capital, a leading private equity investor in emerging markets, has completed a deal to invest US$48.5 million in Mo'men Group. Actis's US$48.5 million investment in Mo'men will help the group pursue its planned expansion throughout northern Africa and the Persian Gulf region. and now mo'men also opened new branches in sudan, gulf countries, libya and even malaysia.
The Cart
The Cart is a new franchise concept that makes Mo'men Group a keyplayer in low-cost fast food franchise market, a market which has not reached its saturation in Egypt.
See also
References
- ^ Injy El-Kashef's restaurant review, Al-Ahram Weekly
- ^ Mo'men (2008), Mo'men's profile
- ^ Mo'men (2008), Mo'men's branches
- ^ Mo'men Bahrain, Official Website
- ^ Mo'men (2008), Mo'men's branches
- ^ Mo'men (2008), Mo'men's profile
External links
Categories:- Restaurants in Egypt
- Fast-food chains of Egypt
- Restaurant stubs
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