WMTX

WMTX

City of license	Tampa, Florida
Broadcast area	Tampa Bay Area
Branding	Mix 100.7
Slogan	"Tampa Bay's Best Music Variety"
Frequency	100.7 MHz (also on HD Radio)
Format	Hot AC HD2: Pride Radio
ERP	98,000 watts
HAAT	414 meters
Class	C
Facility ID	23078
Callsign meaning	Tampa Bay's MiX 100.7 (transposed)
Owner	Clear Channel Communications
Sister stations	WBTP, WDAE, WFLA, WFLZ, WFUS, WHNZ, WXTB
Webcast	Listen Live
Website	tampabaysmix.com

WMTX is a Hot AC radio station in Tampa, Florida known as "Mix 100.7". It plays a variety of current hits along with some hit music from the past, as far back as the 1980s.

Station history

In 1999, Mix 100.7 was branded as a KISS-FM station and was known as "KiSS 100.7". At the time, the station was the home of the popular, locally syndicated Mason Dixon Morning Show. In December of 1999 The station underwent a sudden format change and became "Mix 100.7" without any fanfare from Tampa listeners, dropping the WAKS callsign. Community outrage was highly noted in local newspapers and on other radio stations.

Since the surprise format switch, WMTX has had respectable ratings but has never held the #1 spot in the Tampa Bay radio market.

For years, Mix 100.7 aired the popular syndicated shows American Top 20 with Casey Kasem and Backtrax USA with Kid Kelly. However, in the summer of 2006, Backtrax was dropped. About a year later, the station dropped Kasem's countdown show.

WMTX-HD2

In early 2007, WMTX launched a HD2 subcarrier with a Soft AC format. On December 17, 2007, WMTX's HD-2 dropped the Soft AC format to introduce a LGBT-oriented HD radio station called Pride Radio. It plays Dance and Rhythmic Hits.

References

External links

• WMTX Website
• Query the FCC's FM station database for WMTX
• Radio-Locator information on WMTX
• Query Arbitron's FM station database for WMTX