WBTP

Infobox Radio Station
name = WBTP
city = Clearwater, Florida


area = Tampa Bay Area
branding = "95.7 the Beat"
slogan = "Tampa Bay's #1 for Hip Hop and R&B"
airdate =
frequency = 95.7 (MHz)
format = Mainstream Urban
erp = 100,000 watts
class = C1
owner = Clear Channel
webcast = [http://www.957thebeat.com/cc-common/streaming_new/ Listen Live]
website = [http://www.957thebeat.com/ www.957thebeat.com]
sister_stations = WDAE, WFLA, WFLZ, WFUS, WHNZ, WMTX, WXTB
callsign_meaning = The Beat TamPa Bay

WBTP is a Mainstream Urban radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community. Its target audience is African Americans between the ages of 18-34, but its main competitors are WLLD which has a very similar target audience as well, and WTMP which caters to the Urban Adult Contemporary demographics. It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid 2006. The station's current slogan is "Tampa Bay's #1 for Hip-Hop and R&B".

On some days, WBTP can be received as far east as Melbourne.

History

95.7 was an adult contemporary-formatted station WSSR, "Star 95.7" until November 2003. In November 2003, the format change occurred in which the station became a Mainstream Urban, WBTP, "95.7 the Beat". It remained jockless for nearly the first 4 months and received lukewarm reception from the African American community of the area. However, the station has now has beaten its closest competitor, WLLD, in ratings since late 2004, though not consistently. For example, WLLD claimed a ratings victory for Summer 2006 by .3 rating points, according to Arbitron. [http://www.arbitron.com/home/ratings.htm]

On-air personalities

* "The Steve Harvey Morning Show"
* Coca Lani
* Stu
* DJ Chase
* "Quiet Storm" with Jomama Johnson
* "Keep Hope Alive" with Jesse Jackson
* Baka Boyz
* "Bobby Jones (singer) Gospel"
* "Sunday Morning Gospel" with Prophetess B. Shephard
* "Quiet Storm" with Jomama Johnson

Other Personalities

* DJ Chase
* Real
* Suge Avery
* DJ Ekin
* Cristyle
* DJ Sandman
* Hood Heffner
* Shan E Shan

Station Management

* General Manager Dan DiLoreto
* Program Director Ron "Jomama Johnson" Shephard
* Music Director Stu Robinson
* News Director Suge Avery

External links

* [http://www.957thebeat.com Official Website]
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