MOS Burger

MOS Food Services, Inc.

Type	Publicly Traded TYO: 8153
Industry	Foodservice
Founded	Tokyo, Japan (1972)
Founder(s)	Atsushi Sakurada (櫻田 厚, Sakurada Atsushi?)
Headquarters	ThinkPark Shinagawa, Tokyo, Japan
Key people	Atsushi Sakurada, President and CEO
Products	Fast food, Finance, Sanitation
Revenue	60,009 million yen (March, 2010)
Employees	1,038 (March, 2010)
Website	http://www.mos.co.jp/

ThinkPark Tower, the headquarters of MOS Burger

MOS Food Services, Inc. (株式会社モスフードサービス, Kabushiki-kaisha Mosu Fūdo Sābisu^?), doing business as MOS Burger (モスバーガー, Mosu bāgā^?) (Japanese, "MOS" [mosɯ̥] or "Mountain Ocean Sun"), is a fast-food restaurant chain (fast-casual) that originated in Japan. It is now the second-largest fast-food franchise in Japan after McDonald's, and owns numerous overseas outlets over East Asia, including Taiwan, Singapore, Hong Kong, Thailand, Indonesia, and until 2005, Hawaii. It is also the name of the standard hamburger offered by the restaurant, being its first product when the restaurant was founded in 1972. Its headquarters are in the ThinkPark Tower in Ōsaki, Shinagawa, Tokyo.^[1] At one time its headquarters were in Shinjuku, Tokyo.^[2]

The publicly-traded company also runs 80^C stores, MOS's-C, Mother Leaf, Shanghalichiba, Mamedori, and Stefan Grill outlets. The company had 1327 stores in 2005, down from 1458 in 2001. One slogan used within its stores is "Japanese Fine Burger and Coffee".

In April 2011, MOS Burger opened its first store in Sunnybank, Brisbane, Queensland, Australia

MOS Burger will enter the South Korean market starting October 2011.^[3]

Unique burgers

Mos Rice Burger

MOS Burger Suminodo shop

MOS Burger in Singapore

MOS Rice Burger

The MOS Rice Burger uses a bun made of rice mixed with barley and millet.

Rice was first used as a bun in 1987, when the restaurant served the Tsukune Rice Burger, filled with ground chicken and daikon, and seasoned with soy sauce. The Tsukune Rice Burger is no longer on the menu in Japan.

The MOS Rice Burgers currently include the 'kaisen kakiage rice burger' (fresh seafood shrimp fritter rice burger), the 'kinpira rice burger' (fried burdock and carrot rice burger), and the 'buta shōga yaki rice burger' (grilled pork and ginger rice burger). There also used to be a 'yakiniku rice burger' (grilled strips of beef rice burger) (available in Hong Kong, Singapore, Taiwan and Brisbane Australia branches).

The MOS Rice Burger has been imitated by the Taiwanese division of McDonalds,^[4] where the rice bun was pan-seared, but it remains a MOS-exclusive item in Japan and other markets.

Takumi Burger

In 2005, MOS Burger introduced an ultra-premium Takumi Burger (meaning artisan taste), a hamburger made with Tasmanian beef and ten different toppings, including sliced avocado, grated wasabi, and other gourmet, seasonal ingredients. It was available for a limited time and cost 1,000 yen (9.14 Euros or 11.72 USD), making it one of the most expensive burgers offered by a fast-food chain.

Gallery

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  Former MOS headquarters, Shinjuku, Tokyo

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  MOS Burger

References

1. ^ "Corporate Profile." MOS Burger. Retrieved on January 6, 2011. "Address of Headquarters 4F ThinkPark Tower, 2-1-1 Osaki, Shinagawa-ku, Tokyo 141-6004 JAPAN" - Address in Japanese: "〒141-6004　東京都品川区大崎2-1-1 ThinkPark Tower 4階 "
2. ^ "Outline." MOS Burger. April 17, 2001. Retrieved on January 6, 2011. "Headquarters 22, Tansu-machi, Shinjuku-ku, Tokyo 162-8501, Japan." Address in Japanese: "本社所在地 〒162-8501　東京都新宿区箪笥町22番地" Map in Japanese
3. ^ Jung (정), Yeol (열) (2011-09-14). "日 토종햄버거 '모스버거' 국내 상륙" (in Korean). Yonhap News. http://www.yonhapnews.co.kr/bulletin/2011/09/14/0200000000AKR20110914050500003.HTML. Retrieved 2011-09-26. 
4. ^ Taipei Times

External links

	Tokyo portal
	Companies portal
	Food portal

• MOS Food Services, Inc., official English page (English)
• Mos Burger Japan (Japanese)
• Mos Burger Taiwan (Chinese)
• Mos Burger Hong Kong (Chinese)
• Mos Burger Singapore (English)
• Daily Yomiuri interview with MOS Burger president Takao Shimizu
• Story on Mos Burger in Hawaii