Omnicom Group

Omnicom Group

Type	Public
Traded as	NYSE: OMC
Industry	Advertising Agency
Founded	1986
Headquarters	New York City, USA
Key people	John D. Wren, CEO & President
Revenue	$12.542 billion USD (2010)
Operating income	$1.689 billion USD (2008)
Net income	$1.000 billion USD (2008)
Employees	68,000 (2008)
Website	http://www.omnicomgroup.com

Omnicom Group (NYSE: OMC) is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations (PR) and other specialty communications. Omnicom’s agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Its public relations, CRM and specialty communications agencies are managed by its DAS network and include the CRM businesess of Javelin, Proximity Worldwide, Rapp and Targetbase; the PR agency businesses Brodeur Worldwide, Fleishman-Hillard, G+ Europe, Ketchum Inc., Pleon and Porter Novelli and retail/promotional businesses such as Alcone Marketing Group. Omnicom Media Group includes OMD Worldwide, PHD Worldwide and Resolution Media. Omnicom was formed in 1986 from the merger between advertising agency networks DDB, Needham Harper Steers and BBDO.

History

Timeline

• 1986 merger of BBDO, Doyle Dane Bernbach and Needham Harper ^[1]

• 1986 "Big Bang": Omnicom established ^[1]

• 1988 Fred J. Meyer, John Watt and Dennis E. Hewitt join Omnicom.

• 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m

• 1993 buys Aegis

• 1993 TBWA acquired by Omnicom ^[1]

• 1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers

• 1995 Chiat/Day acquired by Omnicom ^[1]

• 1996 sells 13% holding in Aegis for £45.4m

• 1996 buys Ketchum Communications

• 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%

• 1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan

• 1997 takes stakes in interactive agencies: Agency.com, Organic Online, Razorfish, Interactive Solutions

• 1998 GGT BDDP acquired by Omnicom ^[1]

• 1998 Omnicom buys Abbott Mead Vickers for £346m ^[2]

• 1998 buys Gold Greenless Trott for £143m

• 1998 acquires Russ Reid Company

• 1998 takes 20% of I&S, Japan's eighth-largest ad agency

• 1999 buys Sheppard Associates

• 1999 buys The M/A/R/C Group; Targetbase & M/A/R/C Research

• 1999 Direct Partners acquired by Omnicom

• 2001 buys Grizzard Communications for US$91m

• 2001 Matthew Freud leads £10m buyout of Freud Communications

• 2001 buys The Washington Group

• 2001 buys Stromberg Consulting

• 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil

• 2001 buys Corporate Technology Communications

• 2002 creates Element 79 Partners agency in Chicago

• 2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)

• 2002 buys Aaron Walton Entertainment

• 2003 buys Organic, Inc. and Siegel+Gale

• 2005 buys Resolution Media

• 2005 buys Luntz-Maslansky Strategic Research

• 2006 buys Rodgers Townsend

• 2006 buys 50% shareholding in 180 Amsterdam and 180 LA

Quick facts

• Revenue (2008): 13.359 B
• Revenue (2007): 12.694 B
• Revenue (2006): 11.376 B
• Revenue (2004): 9.747 B
• Employees (2008): 68,000
• Chief Executive Officer is John D. Wren, its Chief Financial Officer is Randall Weisenburger.
• Chairman of the Board is Bruce Crawford.
• Corporate headquarters on Madison Avenue in New York City.
• Previous CEOs were Allen Rosenshone (1986 to 1989) and Bruce Crawford (1989 to 1997).

Companies

Advertising and media

• 180 Amsterdam / 180 LA
• AI Advertising
• Total Advertising
• AdSource
• Alcone Marketing Group (Retail/Promotional Marketing)
• AvreaFoster
• Arnell Group
• BBDO Worldwide
• Colangelo
• Proximity Worldwide
• DDB Worldwide
• Downtown Partners (Toronto)
• Element 79 Partners
• FAME (retail brand agency)
• Goodby Silverstein & Partners
• GSD&M
• Mudra Communications
• Martin|Williams
• Merkley & Partners
• Omnicom Media Group
• Organic, Inc.
• Prometheus (advertising)
• RAPP
• Red Urban
• Rodgers Townsend
• TBWA Worldwide
• TEQUILA\
• Tribal DDB
• The Integer Group
• The Kern Organization
• The Peter Group
• Topak Marketing, Inc.
• TracyLocke
• Zimmerman Advertising

Business to business

• Doremus & Co.

Media planning and buying

• OMD
• Resolution Media
• PHD

Channel and field marketing

• CPM Group
• Creative Channel Services
• Marketstar [1]
• National In-Store
• Pierce Promotions & Event Management
• Unisono Fieldmarketing

Public relations

• Beaupre
• Brodeur Partners
• CONE
• Fleishman-Hillard
• g+ europe (previously known as GPlus Europe)
• Ketchum Pleon
• Porter Novelli International

Customer relationship management

• Agency.com
• Alcone Marketing Group
• AtmosphereBBDO
• Direct Partners
• GMR Marketing
• The Integer Group
• Javelin Direct
• Unit 7
• RAPP Worldwide
• Russ Reid Co.
• Targetbase Marketing Inc.
• U.S. Marketing & Promotions

Outsourcing services

• Sellbytel Group

Full-service marketing agencies

• TPG Direct
• Grizzard Communications Group [2]
• SinoTech Group [3]

Specialty

• Bernard Hodes Group[4]
• Changing Our World, Inc.
• Cline Davis & Mann
• Corbett Accel Healthcare Group
• Critical Mass Inc.
• Davie-Brown Entertainment
• Dieste, Harmel & Partners
• Doremus & Co.
• Eden Communications Group
• Hall & Partners
• Harrison & Star Business Group
• Hornall Anderson
• Innovyx[5]
• Interbrand
• Interbrand Zintzmeyer & Lux
• ipsh!
• Kaleidoscope Productions
• KPR
• Lab9
• LatinWorks
• LIVE Communication
• LLNS
• Millions of Us LLC
• MobileBehavior
• Radiate Group[6]
• Recruitment Enhancement Services
• Seragini Brand Design
• Shift ^[3]
• Siegel+Gale
• Singer Direct
• The Beanstalk Group
• The Integer Group[7]
• The Marketing Arm
• Wolff Olins
• Zócalo Group

Marketing technology

• Code Worldwide[8]
• LiveTechnology[9]

Market research

• Hall & Partners Group
• M/A/R/C Research

Competitors

In order of revenue:

• WPP Group PLC (NASDAQ:WPPGY)
• Interpublic Group (NYSE:IPG)
• Publicis Groupe (NYSE:PUB)
• MDC Partners (NASDAQ:MDCA)
• Havas (Delisted from NASDAQ)

Governance

The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard S. Coleman, Jr., Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John R. Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.

Lobbying for the Russian government

Omnicom Group's subsidiary Ketchum Inc and its subsidiary GPlus Europe are among the PR agencies used by the Russian government.^[4] The Russian government reportedly spends millions on its lobbying efforts. GPlus specializes in recruiting former EU officials and eminent journalists. Gregor Kreuzhuber, who leads the company's pro-Gazprom operations, was previously European Commission industry spokesman. Peter Witt is a retired German deputy ambassador to the EU who was hired by the company. Angus Roxburgh, another GPlus worker, covered the war in Chechnya for the BBC.^[5]

Further information: Russia in the European energy sector

References

1. ^ ^{a b c d e} Mark Tungate. Adland: a global history of advertising. London, Kogan Page Publisher, 2007. ISBN 978-0-7494-4837-0.
2. ^ Omnicom Group Announces Agreement to Acquire Abbott Mead Vickers PLC | Business Wire | Find Articles at BNET.com
3. ^ Omnicom Digital CEO Jon Nelson: We Were A Trendsetter In The Ad-Shop M&A Game
4. ^ Russia's Hired Lobbies in the West. Eurasia Daily Monitor Volume: 6 Issue: 148. August 3, 2009
5. ^ Russia hones new image among EU elite. Euobserver 09.02.2009

External links

• Official website
• Yahoo! – Omnicom Group Inc. Company Profile