Marketstar

MarketStar is a part of the Diversified Agency Services (DAS) division of Omnicom Group Inc. (NYSE: OMC). Omnicom is a global advertising, marketing and corporate communications company. Omnicom’s branded networks and specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.^{[citation needed]}

MarketStar was incorporated in 1988 when founder Alan Hall pioneered the concept of outsourcing sales and marketing, specifically targeted toward emerging technology companies. MarketStar has approximately 2,500 employees worldwide serving clients in more than 20 countries on six different continents.^{[citation needed]}

MarketStar is headquartered in Ogden, Utah, USA.

Dave Treadway, president and CEO since 2003, is responsible for the strategic and operational leadership of MarketStar. Under Treadway's direction, MarketStar has accelerated investments in thought-based leadership, including market analysis^[1].

Alan Hall currently serves as company chairman.

MarketStar represents several Fortune 500 companies, including Google, Hewlett Packard (14), Verizon Communications (17), Microsoft (44), and Cisco Systems (71).

Staff

According to the firm's website, its leadership is composed of: [1]

• Alan Hall, Founder & Chairman [2]
• Dave Treadway, President & CEO [3] [4]
• Aaron Hall, COO [5]
• EJ Harris, CFO [6]
• Julie Simmons, CIO [7]
• Dave Forsberg, EVP Business Development [8]
• Brian Buck, EVP Retail Strategy, Insights and Emerging Solutions
• Kyle Diercks, VP Events and Alternative Retail Strategy [9]
• Craig Jarman, VP Strategic Retail Accounts [10]
• Chris May, VP Channel Development [11]
• Rocco Tricarico, VP Strategic Retail Accounts [12]
• Darin Hunsaker, VP Retail Client Services [13]
• Karen King, VP Human Resource Development [14]
• Scott Lucas, VP Corporate Operations [15]
• Lee Wells, VP Business-to-Business Client Services [16]
• Michelle Gunter, VP and General Manager of MarketStar HP Program [17]
• Paul Stout, VP and General Manager of MarketStar Cisco Program [18]

Clients

MarketStar clients include: [19]

• Hewlett-Packard Company
• Palm
• Intel
• HTC
• Cisco
• Whirlpool
• Sony
• SonyEricsson
• Juniper Networks
• Verizon
• LG
• Canon
• NetApp
• Netgear
• Microsoft
• Motorola
• Nvidia
• Research In Motion
• VMware
• Extreme Networks
• APC
• Logitech
• NetApp

References

1. ^ Flynn, M. (December 2008). American Executive. www.americanexecutive.com

External links

• Official site