The Beanstalk Group

The Beanstalk Group
Beanstalk
Type Subsidiary of Omnicom
Industry Marketing
Headquarters New York, United States
Key people Michael Stone, CEO
Website www.beanstalk.com

The Beanstalk Group (Beanstalk) is a brand licensing agency and consultancy headquartered in New York City, with additional offices in London, Los Angeles, Hong Kong and Dearborn, Mich.[1][2]. The company has nearly 100 employees around the world. Michael S. Stone and Seth Siegel co-founded the company in 1992. In June 2001, Ford Motor Company purchased Beanstalk[3] and then sold it to Omnicom Group four years later in October 2005[4]. The company is now a part of the Diversified Agency Services division of Omnicom Group[5] and is a member of the Licensing Industry Merchandisers' Association (LIMA)[6].

Beanstalk extends its clients brands beyond their core competencies or products into related products and service areas.[7] The company offers licensing services in four categories: representation, consulting, direct-to-retail and brand acquisitions.[8]: brand representation, brand consulting, property acquisitions and retail management. It was recently ranked No. 4 in a Top 15 Agents listing by License! Global, behind Equity Management Inc., LMCA (Leveraged Marketing Corporation of America)and IMG[9].

Since its inception, Beanstalk has been responsible for licensing programs for brands like Ford Motor Company, Procter & Gamble, AT&T, The Stanley Works, Jaguar, Land Rover, Universal Studios, The Andy Warhol Foundation, Paris Hilton, Salma Hayek and Christopher Lowell,[10][11].

Beanstalk is often featured or mentioned in media outlets, such as Advertising Age[12][13][14], The Boston Herald[15], Brandweek[16][17], Christian Science Monitor[18], FOX Business[19], The Los Angeles Times[20][21], Newsweek[22], The New York Post[23][24], The New York Times Magazine[25], USA Today.[26] Beanstalk's principals, clients and licensees have earned a total of 14 International Licensing Excellence Awards, and have been nominated for an additional 35 awards by LIMA.[27]

Mr. Stone has served as the president and chief executive officer of Beanstalk since 2006, when Mr. Siegel assumed the position of vice chairman in order to devote more time to his not-for-profit interests and other business opportunities.

External links

References

  1. ^ by '+authorShort+' (21 October 2010). "Hoover's, The Beanstalk Group, LLC Company Profile". Hoovers.com. http://www.hoovers.com/beanstalk-group/--ID__106569--/free-co-factsheet.xhtml. Retrieved 19 October 2011. 
  2. ^ International Licensing Industry Merchandisers’ Association, The Beanstalk Group, LLC[dead link]
  3. ^ Brandweek, "Ford Acquires Beanstalk Group"[dead link]
  4. ^ "AdWeek, "Omnicom's DAS Acquires The Beanstalk Group"". Allbusiness.com. 20 October 2005. http://www.allbusiness.com/marketing-advertising/4158518-1.html. Retrieved 19 October 2011. 
  5. ^ Hakim, Danny (21 October 2005). "New York Times, "Ford Reports a Loss and Expects 'Significant Plant Closings'"". The New York Times. http://www.nytimes.com/2005/10/21/business/21ford.html?scp=3&sq=the%20beanstalk%20group&st=cse. Retrieved 19 October 2011. 
  6. ^ Licensing Industry Merchandisers' Association, Agents and Consultants Listing[dead link]
  7. ^ "Award Winning Brand & Trademark Licensing". Beanstalk. http://beanstalk.com/aboutus/index.html. Retrieved 19 October 2011. 
  8. ^ "The Beanstalk Group Capabilities and Services". Beanstalk.com. http://www.beanstalk.com/capabilities/brandrep.html. Retrieved 19 October 2011. 
  9. ^ http://www.licensemag.com/licensemag/Industry+Statistics/TOP-15-Agents/ArticleStandard/Article/detail/508914?searchString=%22beanstalk%20group%22
  10. ^ Advertising Age, "Has licensing's time come? It has for Mustang, Stanley"[dead link]
  11. ^ "License! Global, "USCPG Taps Beanstalk for Licensing Initiatives"". Licensemag.com. 25 May 2007. http://www.licensemag.com/licensemag/article/articleDetail.jsp?id=429407&searchString=The%20Beanstalk%20Group. Retrieved 19 October 2011. 
  12. ^ "Advertising Age, Observations From the Licensing International Expo: Day One". Adage.com. 8 June 2010. http://adage.com/columns/article?article_id=144333. Retrieved 19 October 2011. 
  13. ^ "Advertising Age, Media Brands Practice What They Preach". Adage.com. 9 June 2010. http://adage.com/article?article_id=144361. Retrieved 19 October 2011. 
  14. ^ "Advertising Age, What's Keeping the Licensing World Up at Night". Adage.com. 10 June 2010. http://adage.com/article?article_id=144379. Retrieved 19 October 2011. 
  15. ^ Press, Associated (7 January 2010). "Polaroid snaps up Lady Gaga, The Boston Herald". Bostonherald.com. http://www.bostonherald.com/business/general/view/20100107polaroid_snaps_up_lady_gaga/srvc=home&position=also. Retrieved 19 October 2011. 
  16. ^ "Brandweek, In Tough Times, Licensing Biz Sticks to Sure Things". Brandweek.com. http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i6f1a697eee327ba087e751caddf6cdeb. Retrieved 19 October 2011. 
  17. ^ "Brandweek, "Split Personality"". Brandweek.com. http://www.brandweek.com/bw/search/article_display.jsp?vnu_content_id=1003641100. Retrieved 19 October 2011. 
  18. ^ "Michael Jackson's legacy: Who has the right to profit?, Christian Science Monitor". Csmonitor.com. http://www.csmonitor.com/USA/Society/2009/1030/p02s13-ussc.html. Retrieved 19 October 2011. 
  19. ^ {{cite web|url=http://video.foxbusiness.com/v/3886898/bankrupt-retailers-get-second-chance |title=Bankrupt Retailers Get Second Chance, [[FOX Business |publisher=Video.foxbusiness.com |date=6 May 2011 |accessdate=19 October 2011}}
  20. ^ "Meet Forever 21’s stylish sisters, Los Angeles Times". Articles.latimes.com. 4 April 2010. http://articles.latimes.com/2010/apr/04/image/la-ig-forever21-20100404. Retrieved 19 October 2011. 
  21. ^ 5 February 2010  (5 February 2010). "Fashion Diary: QVC will be at the Oscars, The Los Angeles Times". Latimesblogs.latimes.com. http://latimesblogs.latimes.com/alltherage/2010/02/qvc-oscars.html. Retrieved 19 October 2011. 
  22. ^ Johnnie L. Roberts (15 July 2009). "Cashing in on Michael’s Legacy, Newsweek". Newsweek. http://www.newsweek.com/2009/07/15/cashing-in-on-michael-s-legacy.html. Retrieved 19 October 2011. 
  23. ^ Covert, James (19 February 2010). "Long live McQueen, The New York Post". New York Post. http://www.nypost.com/p/news/business/long_live_mcqueen_5I31mXzlZNXB9ZDt245HbM. Retrieved 19 October 2011. 
  24. ^ Covert, James (18 February 2010). "Drug deal nets NY icon, The New York Post". New York Post. http://www.nypost.com/p/news/business/drug_deal_nets_ny_icon_J1IjfO9DwATE8Geh5BtMSN. Retrieved 19 October 2011. 
  25. ^ Walker, Rob (18 May 2008). "The New York Times Magazine, "Can a Dead Brand Live Again?"". The New York Times. http://www.nytimes.com/2008/05/18/magazine/18rebranding-t.html?scp=2&sq=the%20beanstalk%20group&st=cse. Retrieved 19 October 2011. 
  26. ^ Lieberman, David (15 May 2009). "Pressure is on 'The Simpsons' to capitalize on merchandise, USA Today". USA Today. http://www.usatoday.com/money/media/2009-05-14-merchandise-fox-simpsons_N.htm. Retrieved 19 October 2011. 
  27. ^ LIMA Awards[dead link]

2002


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