- Siegel+Gale
Infobox_Company
company_name = Siegel+Gale
company_
company_type =Limited Liability Company
foundation =1969
location =New York City, New York
key_people = Alan Siegel, Chairman and CEO;
David Srere, Co-President;
Howard Belk, Co-President;
Jason Cieslak, Managing Director, Los Angeles;
Fred Burt, Managing Director, London;
Tarek Sultani, Managing Director, Dubai
num_employees = 150
industry =Professional Services
services = Strategy, Design, Naming, Research, Simplification, Interactive
homepage = [http://www.siegelgale.com www.siegelgale.com]Siegel+Gale is a global strategic branding firm. Founded in 1969 by Alan Siegel and Robert Gale, Siegel remains at the firm as the Chairman and CEO. Headquartered in
New York City , Siegel+Gale is a part ofOmnicom Group (NYSE -OMC ) [Dinger, Ed, [http://www.enotes.com/company-histories/siegel-amp-gale "International Directory of Company Histories: Siegel+Gale,"] "Enotes.com"] . The firm also has offices inLos Angeles ,London , andDubai [ [http://www.siegelgale.com/contact/ Contact Us,] Siegelgale.com] .Background
Founded in 1969, Siegel first operated the company out of his apartment in New York City. Quickly moving to a building on 52nd Street, the company began developing brand identities for clients including Uniroyal and Pitney Bowes [Mortimer, Ruth, "The frank Yank, who shoots from the hip," "Brand Strategy", August 2001, p. 3.] . In the 1970s, the firm began translating complex legal, government, and business documents into Plain English [Siegel, Alan, "To lift the curse of legalese - simplify, simplify," "Across the Board", June 1977, p. 64.] . This service is now offered through the firm's Simplification group [Bernstein, Roberta, [http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=536686 "Brand Man,"] Adweek, November 27, 2000, p. IQ14.] , and it's importance to the firm is reflected in the company's tagline, "Simple is Smart." Co-President David Srere says, "Simplicity is our value-based philosophy: we help our clients simplifiy. Simple is smart. We produce work that is clear, fresh, inspiring, and usefulSiegel, Alan. 2007. [http://www.amazon.com/Alan-Siegel-Branding-Clear-Communications/dp/0979076641/ref=sr_1_1?ie=UTF8&s=books&qid=1219340103&sr=1-1 "Alan Siegel on branding and clear communications."] New York: Jorge Pinto Books Inc.] ."
In the late 1980s, Siegel developed the term Corporate Voice, defined as a concept that "begins with a company's inherent values and encompasses all the ways it interacts with its various audiences–unifying its diverse exposures to build a coherent, focused personality for the corporation" [Kapp, Sue, "The man behind the corporate voice," "Business Marketing", November 1990, p. 82.] . In the interest of simplicity, Siegel now refers to this as Brand Voice.
Clients
Clients include
3M ,AARP ,American Express ,Bayer ,Boise ,Caterpillar ,Dell ,Dow ,Girl Scouts ,Lehman Brothers ,Lexus ,Medtronic ,Merrill Lynch ,Motorola ,National Basketball Association ,Sony ,The New School ,Xerox , andYahoo! [ [http://www.siegelgale.com/work/clients/ Client List,] Siegelgale.com] .News
* [http://www.siegelgale.com/dialogue/2008/08/13/branding-the-olympics/ Branding the Olympics]
* [http://www.siegelgale.com/dialogue/2008/07/21/colleges-need-a-course-in-explaining-financial-aid-awards/#more-179 Colleges Need a Course in Explaining Financial Aid Awards]
* [http://www.siegelgale.com/dialogue/2008/07/14/siegelgale%e2%80%99s-london-office-appoints-new-leadership/#more-174 Siegel+Gale’s London Office Appoints New Leadership]
* [http://www.breastcancer.org/about_us/press_room/press_releases/2007_2008/bco_new_site.jsp Siegel+Gale Designs New Corporate Identity for BreastCancer.org]
* [http://www.siegelgale.com/dialogue/2008/05/28/siegelgale-appoints-david-keefe-global-director-media-entertainment/#more-162 Siegel+Gale Appoints David Keefe Global Director, Media & Entertainment]
* [http://www.cnbc.com/id/15840232?video=726085047 David Srere on CNBC Business News]External Links
* [http://www.siegelgale.com/ Siegelgale.com]
* [http://www.omnicomgroup.com/ Omnicom Group]References
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