is an interactive marketing agency based in New York City with offices worldwide. The company is a part of Omnicom Group Inc. [ [ - Company Overview - Hoover's ] ] [ [ DAS Global: Company Detail ] ] and has approximately 500 employees in eleven offices on three continents. Services include website design and development, interactive marketing, search marketing and rich media development.

Company History

On February 10, 1995, was incorporated by Chan Suh and Kyle Shannon to provide website development and interactive marketing services. [ [ IPO Filings ] ] Omnicom Group Inc. purchased a significant minority investment in 1996, providing capitalization for growth into the rapidly expanding market for interactive services. Online Magic, a UK-based interactive marketing firm established by ad agency DDB was acquired in 1998 to provide with its first international location.

In 1998, the company merged with Eagle River Interactive to form what was, at the time, the largest interactive marketing agency in the world.Fact|date=July 2008 Other acquisitions in 1998 included Spiral Media in New York and Interactive Solutions in Boston. [ [ Agency.Com-Eagle River Merger Creates a Giant - ClickZ ] ] In 1999 the company acquired iTraffic to bolster its online marketing services offering. Digital Vision Communications was acquired in 1999 in order to give the company a full service presence in the Chicago market.

In December of that year, the company went public, and was listed on the NASDAQ stock exchange as ACOM. [ [ Key Data ] ] Initiated in 2001 and completed in 2003, the outstanding shares of the company were purchased by Omnicom Group, Inc. to take the company private again. [ [ SEC Info - Seneca Investments LLC, et al. - SC 13D/A - Agency Com Ltd - On 5/15/01 ] ]

In 2004, iTraffic was absorbed into the operating structure. That same year, the company also acquired Exile on Seventh and absorbed its Internet marketing operations into its San Francisco office. [ [ ► Interactive Marketing Agency AGENCY.COM Acquires Exile on Seventh - Web Industry Trends - Online Advertising and Web Industry Trends • Internet Ad Sales ] ]

In 2005 the company passed its 10 year anniversary of incorporation and was named “Best Creative Agency” by OMMA Magazine, and “B-to-B Interactive Agency of the Year” by BtoB Magazine.] The 2006 Forrester Wave Report identified as one of the top 3 European Interactive agencies. [ [,7211,37161,00.html The Forrester Wave™: European Web Design Agencies, Q2 2006 by Iris Cremers - Forrester Research ] ]

Industry Recognition

Following are some key awards and recognitions of distinction earned by the company: [ [ Awards Archive ] ]

* “Revolution Awards Agency of the Year, 2007” [ [ and The Guardian get gold at the Revolution Awards - Brand Republic News - Brand Republic ] ]
* 2007 Effie Awards Gold Medal Winner, Retail Campaign, eBay” Effie Awards [ [ Effie Awards : Winners Showcase : 2007 : It ] ]
* “Cannes Cyber Lions 2006 – Online Advertising Finalist, British Airways, Dulux” IPA []
* “2005 Interactive Agency of the Year“ B-to-B Magazine
* “Best Full-Service Interactive Agency, 2000” ADWEEK []

Viral Marketing Controversy

A 2006 ad campaign by involved an experimental "viral" pitch video for the Subway (restaurant) account uploaded onto The purpose of the pitch video upload appears to have been an attempt to show Subway's online innovation by including a "viral" component in the pitch by documenting the pitch process itself and uploading it for all the world to see, discuss, and pass around. The term, "When we roll, we roll big" was used by an employee in the video.

Judged by comments posted on industry blogs like AdRants [ [ Has Hispter Orgasm On YouTube » Adrants ] ] , AdWeek Magazine's AdFreak [ [ AdFreak: posts Subway pitch video online ] ] , Leo Burnett's Fruits of Imagination [ [ the fruits of imagination: "When we roll, we roll big" ] ] and Iain Tait's [ [ ‘viral’ pitch video | iain tait | ] ] the vast majority of industry response to’s tactic has been overwhelmingly negative.Or|date=July 2008 Many comments on YouTube have also noted that the positive comments that were made by YouTube members who have had accounts that, in many cases, were just hours old, adding to suspicion that the positive “buzz” on the YouTube site was merely employees patting themselves on their virtual backs.Fact|date=July 2008



* [ Best Full-Service Agency:] , “ADWEEK”, 02-12-2001. Retrieved June 13, 2007.
* [ Initial Public Offerings Key Data] , “”, 12-08-1999. Retrieved June 13, 2007.
* [ SEC Info – Seneca Investments LLC, et al. • SC 13D/A • Agency Com Ltd • On 5/15/01] , “”, 05-15-2001. Retrieved June 12, 2007.
* [ 2005 Interactive Agency of the Year] , “BtoB Magazine”, 03-15-2006. Retrieved June 12, 2007.
* [ Article Archive] , “”, Retrieved June 12, 2007.
* [ 2007 Effie Awards] , “Effie Awards”, 06-07-2007. Retrieved June 13, 2007.
* [ and The Guardian get gold at the Revolution Awards] , “BrandRepublic”, 03-17-07. Retrieved June 12, 2007.

Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Agency for the Performing Arts — (also known as APA) is a bi coastal talent and literary agency, with offices in Beverly Hills, New York, and Nashville. They represents actors, comedians, broadcasters, radio personalities, writers, directors, producers and musicians. They… …   Wikipedia

  • agency — agen·cy n pl cies 1: the person or thing through which power is exerted or an end is achieved death by criminal agency W. R. LaFave and A. W. Scott, Jr. 2 a: a consensual fiduciary relationship in which one party acts on behalf of and under the… …   Law dictionary

  • Agency (LDS Church) — Agency (also referred to as free agency or moral agency), in Latter day Saint theology, is the privilege of choice which was introduced by God the Eternal Father to all of his spirit children in the premortal state .cite journal | first= Elder… …   Wikipedia

  • Agency for the Legal Deposit Libraries — The Causewayside Building, at the National Library of Sco …   Wikipedia

  • Com.x — Industry Publishing Founded 2000 Founder(s) Eddie Deighton Russell Uttley Neil Googe …   Wikipedia

  • Agency Securities — are specific securities that are issued by either Ginnie Mae, Fannie Mae, Freddie Mac or the Federal Home Loan Banks.These securities are backed by mortgage loans, and due to their creation from these particular corporations that are sponsored by …   Wikipedia

  • COM DEV International — Ltd. Rechtsform Corporation ISIN CA1999071063 Gründung …   Deutsch Wikipedia

  • agency cross — A transaction in a security where the broker matches orders between the buyer and seller (rather than through the market) and does not act as principal. Practical Law Dictionary. Glossary of UK, US and international legal terms.… …   Law dictionary

  • agency worker — An individual engaged by or via an employment business and working for or in an end user. Practical Law Dictionary. Glossary of UK, US and international legal terms. 2010 …   Law dictionary

  • com|pra|dore — com|pra|dor or com|pra|dore «KOM pruh DR», noun. (formerly in China) a native agent in charge of the native employees in a foreign business house, consulate, etc., and the acting as an intermediary between the foreign agency and the native… …   Useful english dictionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”