Hall & Partners

Infobox_Company
company_name = Hall & Partners
company_
company_type = Public
foundation = 1991 | location = New York, with offices in Los Angeles, Chicago and London.
industry = Market Research
homepage = [http://www.hall-and-partners.com www.hall-and-partners.com]

Hall & Partners is a brand and communications research agency with offices in New York, Los Angeles, Chicago, and London. They also maintain a network of global partners for conducting internationally-focused work.

Hall & Partners developed a watershed model for how advertising works in 1991 that led to a change in the way companies develop and evaluate their brands and communications. Building on their reputation for doing pioneering work, they have collaborated closely with leading client and creative agency practitioners in all key marketing disciplines, including digital, viral/consumer generated PR, DM, Brand Entertainment, Event Marketing and Sponsorship. Their communications models, which are both discipline specific and integrated, help clients diagnose and evolve their holistic communications - most recently they developed the "Think/Do" model for understanding how digital and experiential communications work.cite web|url=http://www.hall-and-partners.com|title=H&P Company Overview|accessdate=2007-07-17 (requires Adobe Flash)]

Hall & Partners has worked with over half of the top 100 advertisers in the UScite web|url=http://adage.com/datacenter/article?article_id=106348|title=Ad Age Data Center-100 Leading National Advertisers Index|accessdate=2007-09-25] and Europe, as well as many of the fastest growing and most differentiated brands around the world. The agency specializes in brand & communications research, specifically in the following areas:

*Brand positioning & strategy
*Communications strategy
*Channel planning
*Creative development & copy testing
*In-market tracking & modeling

They have qualitative/ethnography and quantitative teams that offer an integrated perspective for each of these stages of the planning cycle. Their expertise includes packaged goods, consumer services, business-to-business, e-brands, government and charity groups, consumer/business technology, and automotive; they also have a specialist healthcare/pharmaceutical division.cite web|url=http://www.hall-and-partners.com|title=H&P Company Overview|accessdate=2007-07-17 (requires Adobe Flash)]

In 2003, Hall & Partners became a member of the Omnicom Group. [ [http://www.dasglobal.com/home.html DAS] . Retrieved 2007-08-21.]

In the News

Recently an independent survey was conducted to determine the top-rated U.S. market research firms of 2006. Out of 400+ suppliers of market research and modeling services mentioned, Hall & Partners received the highest aggregate ratings in its class, as well as top scores for Overall Satisfaction and Value for Money. The survey spoke to 174 department heads responsible for buying research at their companies, and was conducted jointly by Prevision Survey Corporation and Inside Research from June 2007 to August 2007.Citation
last1 = Davidson| first1 = T.
title = 2006 Survey of Market Research Supplier Quality and Value
publisher = Prevision Corp
pages = 3,7,14
year = 2007 ]

In the UK, a Sunday Times poll declared Hall & Partners UK one of the 100 best small companies to work for in 2007 - the only market research firm to be featured in the list.cite web|url=http://www.research-live.com/news_story.aspx?pageid=30&r=y&newsid=2877|title=Research Live|accessdate=2007-09-21 ] Also, in what appeared to be an industry first, Hall & Partners UK sponsored its own taxi cab to conduct impromptu qualitative work on the road. The cab offers free rides to regular people on the street in exchange for their honest opinions on brands, advertising and hot topics.cite web|url=http://www.research-live.com/special_report_story_article.aspx?pageid=63&r=y&articleid=1833|title=Research Live|accessdate=2007-09-21 ]

References

External links

* [http://www.freshmeet.wordpress.com Hall & Partner's NYC Fresh Meet Event Website & Blog]
* [http://garethkay.typepad.com/brand_new/2006/12/new_york_thinki.html Gareth Kay's Blog featuring Hall & Partners]
* [http://www.hall-and-partners.com Hall & Partners website] (requires Adobe Flash)
* [http://www.dasglobal.com DAS website] (requires Adobe Flash)
* [http://www.omnicomgroup.com Omnicom website] (requires Adobe Flash)
* [http://www.research-live.com/special_report_story_article.aspx?pageid=63&r=y&articleid=1846 Research Magazine announces the top industry talent in the UK, featuring a Hall & Partners employee] (requires site registration)