Crispix

Crispix box cover

Crispix (or Crispix Krispies in Canada) is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.^[1]

Its box touts its unique composition of "Crispy rice on one side, crunchy corn on the other."^[2] The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open allowing for greater crunch. Crispix is kosher/parve.

Australia had a chocolate version originally known as Crispix but is now called Coco Pops Chex.^[3]

Cinnamon Crunch Crispix

A variation of original Crispix introduced in late 2001 known as Cinnamon Crunch Crispix was described by Kellogg's as a "[c]rispy corn and rice cereal with a cinnamon taste." Its box boasted its unique composition, of "Corn on One Side, Rice on the Other". Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.^{[citation needed]}

References

1. ^ Steinbreder,H. John. HOW KING KELLOGG BEAT THE BLAHS Fortune (August 29, 1988). Retrieved on 7-18-09.
2. ^ Kellogg's web page for Crispix
3. ^ http://www.kelloggs.com.au/Home/Products/Cereal/CocoPops/tabid/323/Default.aspx