Raisin Bran

Raisin Bran is manufactured by several companies under a variety of brand names including General Mills' Total Raisin Bran and Raisin Nut Bran; and Kraft Foods' Post Raisin Bran.

Skinner's Raisin Bran was the first brand on the market, introduced in the United States in 1926 by U.S. Mills, best known for the similar Uncle Sam Cereal. The name "Raisin Bran" was at one time trademarked, but widespread use of the term to refer to any bran-and-raisin cereal caused it to become genericized, so that it can no longer be subject to trademark protections.

Today, the best known brand is Kellogg's Raisin Bran (Sultana Bran in much of the British Commonwealth), introduced in 1942. It is known for its advertising slogan, "Two scoops of raisins in Kellogg's Raisin Bran" and its mascot, an animated sun named "Sunny" introduced in 1966. Kellogg's now also markets a variety called Raisin Bran Crunch, which contains crunchy oat and honey clusters. Raisin bran is touted for its high dietary fiber content, but sometimes criticized for containing too much sugar; raisins naturally contain high levels of fructose- in addition, to prevent clumping many manufacturers sugar the raisins.

ongs Used

*"Two scoops of raisins in a box of Kellogg's Raisin Bran." (United States, used until the 1990s)
*"Two scoops of raisins in a package of Kellogg's Raisin Bran." (Canada, used until 1993, revived in October 2006)
*"Two scoops of raisins, in Kellogg's Raisin Bran." (Canada, used in the mid-late-1990s)

External links

* [http://www.kellogg.com.au/DisplayPage.asp?BrandID=27 Sultana Bran]
* [http://www.kelloggs.co.uk/products/product.asp?id=59 All-Bran Sultana Bran]
* [http://www.scq.ubc.ca/?p=572 A quantitative analysis of Kellogg's Raisin Bran] (Science Creative Quarterly)

References