Post Cereals

Post Cereals

Infobox_Company
company_name = Post, Inc.
company_
company_type = Subsidiary of Ralcorp [http://www.marketwatch.com/news/story/kraft-foods-sets-final-exchange/story.aspx]
company_slogan =
foundation = 1895
location = Battle Creek, Michigan
key_people = C. W. Post
industry = Food processing
products = Breakfast cereals, Cereal bars
revenue =
homepage = [http://www.kraftfoods.com/postcereals/ Official Site]

Post Cereals (formerly Postum Cereals) was founded by C. W. Post. It began in 1895 with the first Postum, a "cereal beverage", developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897.

The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris Companies in 1985.

In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987 to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.

On November 15, 2007 Kraft announced it will spin off Post Cereals and merge that business with Ralcorp Holdings. cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=129070&p=irol-newsArticle&ID=1078406 |title=Kraft Foods to Merge Its Post Cereals Business With Ralcorp |accessdate=2007-11-15 |format= |work= |publisher=Kraft Foods ] That merger was completed August 4, 2008.Cite web
url=http://phx.corporate-ir.net/phoenix.zhtml?c=102251&p=irol-newsArticle&ID=1182967&highlight=
title=Ralcorp Announces Completion of Post Cereals Merger
accessdate=2008-09-08
publisher=Ralcorp Holdings, Inc.
work=]

Cereal brands - Present Cereals

*100% Bran
*Alpha-Bits
*Banana Nut Crunch
*Blueberry Morning
*Cocoa Pebbles
*Cranberry Almond Crunch
*Dino S'mores Pebbles
*Fruity Pebbles
*Golden Crisp
*Grape Nut O's
*Grape Nuts
*Grape Nuts Flakes
*Great Grains
*Honey Bunches of Oats
*Honeycomb
*Live Active
*Maple Pecan Crunch
*Marshmallow Alpha-Bits
*Oat Flakes
*Post Toasties
*Raisin Bran
*Shredded Wheat
*Shreddies
*Sugar Coated Corn Flakes
*Sugar Crisp
*Trail Mix Crunch
*Waffle Crisp

Discontinued Cereals

*Fruit & Bran (formerly Fruit & Fiber)
*Crispy Critters
*C.W. Post (granola cereal, discontinued 1994)
*Fruit Wheats (Shredded Wheat variant, discontinued 1990)
*Rice Krinkles
*Post Oat Flakes
*Oreo O's
*TEAM Flakes

See also

*C.W. Post

External links

* [http://www.kraftfoods.com/postcereals/ Official Site]
* [http://www.postopia.com/ Official Post Site for Kids]
* [http://www.kraftfoods.com/PostCereals/cereal.htm "Post" Cereals]

References


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