- Start (cereal)
Start is a breakfast cereal which has been produced by Kellogg's in the UK since the 1980s. Start has been promoted as a cereal designed for improving sports performance. It is made from
wheat ,corn andoats and a single bowlful is said to provide a third of a human's daily vitaminRDA . It is suitable for vegetarians but not for wheat allergy sufferers.Product details
Ingredients
The cereal contains Cereal Flours (consisting of Whole Wheat,
Maize and Whole Oat), Glucose Syrup,Brown Sugar (Sugar ,Molasses ), Barley Malt,Salt ,Honey ,Maize Germ Oil ,Niacin ,Iron ,Vitamin B6 ,Riboflavin (B2),Thiamin (B1),Folic Acid ,Vitamin D andVitamin B12 .Nutrition information
Vitamins and minerals:
*Vitamin B6 - 1.3mg
*Vitamin B12 - 0.63 µg
*Vitamin D - 3.2 µg
*Folic Acid - 250 µg
*Thiamin B1 - 0.9mg
*Riboflavin B2 - 1.0mg
*Niacin - 11.3mg
*Iron - 8.8mgAdvertising
The cereal has had a number of different advertising campaigns, with its most notable promoter being British athlete
Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can".External Links
* [http://www.kelloggs.co.uk/products/other/Cereal/start.aspx Product information at Kellogg's website]
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