Start (cereal)

Start (cereal)

Start is a breakfast cereal which has been produced by Kellogg's in the UK since the 1980s. Start has been promoted as a cereal designed for improving sports performance. It is made from wheat, corn and oats and a single bowlful is said to provide a third of a human's daily vitamin RDA. It is suitable for vegetarians but not for wheat allergy sufferers.

Product details

Ingredients

The cereal contains Cereal Flours (consisting of Whole Wheat, Maize and Whole Oat), Glucose Syrup, Brown Sugar (Sugar, Molasses), Barley Malt, Salt, Honey, Maize Germ Oil, Niacin, Iron, Vitamin B6, Riboflavin (B2), Thiamin (B1), Folic Acid, Vitamin D and Vitamin B12.

Nutrition information

Vitamins and minerals:
*Vitamin B6 - 1.3mg
*Vitamin B12 - 0.63 µg
*Vitamin D - 3.2 µg
*Folic Acid - 250 µg
*Thiamin B1 - 0.9mg
*Riboflavin B2 - 1.0mg
*Niacin - 11.3mg
*Iron - 8.8mg

Advertising

The cereal has had a number of different advertising campaigns, with its most notable promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, Now I Can".

External Links

* [http://www.kelloggs.co.uk/products/other/Cereal/start.aspx Product information at Kellogg's website]


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