Frosted Flakes

A modern 2010 box design of Frosted Flakes.

Kellogg's Frosted Flakes is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1951 as Sugar Frosted Flakes. The word "sugar" was dropped from the product in the 1980s during a time when many cereals dropped "sugar" from their titles.^{[citation needed]}

Frosted Flakes

"Frosted Flakes", by itself, is purely a description of the product. As a result, that term cannot be trademarked and can be used by any company making a similar product. By contrast, "Kellogg's Frosted Flakes" and "Frosties" are registered trademarks in their respective markets.^{[citation needed]}

International names

• Frosties (UK, most Commonwealth nations and European and Middle East countries)
• Zucaritas in Latin America (the word roughly translates as "Sugaries")
• Sucrilhos in Brazil
• Corn Frosties (コーンフロスティ) in Japan
• Corn Frost (Korean: 콘푸로스트) in South Korea

Related products

• In 2003, Kellogg's launched Tony's Cinnamon Krunchers. The slogan was "They're Gr-r-reat 'Till They're Gone." This cereal was discontinued by Kellogg's in 2007 due to poor sales.
• In 2005, Whole Grain Tiger Power (or simply Tiger Power) was introduced. The product was known for having protein, fiber, and calcium growing children need. It was discontinued after one year.
• In 2008, Kellogg's introduced Frosted Flakes Gold. It is flavored with honey and claims to provide longer lasting energy than original Frosted Flakes.
• In 2011, Kellogg's brought back Frosted Flakes Chocolate. It is chocolate flavored and only back for a limited time at Walmart.

Marketing

Mascots

Tony the Tiger debuted as the mascot for newly created Sugar Frosted Flakes in 1951.

Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for uttering the cereal's slogan: "They're Gr-r-reat!". Tony the Tiger was originally voiced internationally by Thurl Ravenscroft, who continued until his death in 2005. The character is currently voiced in the USA by the former professional play-by-play announcer, Jim Van Horne, who also played Tony the Tiger in a television commercial in 1997. In the UK Tom Hill voiced Tony after Ravenscroft death. He can be seen wearing a red ascot on all frosted flakes cereal boxes.

Another character, Katy the Kangaroo, was on the Frosted Flakes box for a short time.

Taglines

This cereal has had numerous taglines, but the classic, "They're Gr-r-reat!" has always been used. The "Gr-r-reat" has been punned in different slogans as well.

• They're more than good, They're great!
• They're gonna taste great!
• Gr-r-reat 'till it's gone! (Tony's Cinnamon Krunchers)
• Bring out the tiger in you! (1980s)
• The taste adults have grown to love. (1980s - 1990s)
• Hey Tony
• Gr-r-reat for growth! (Whole Grain Tiger Power)
• Earn your stripes!
• Never let the tiger catch you!
• Put a tiger on your team!
• Pass it on!
• Scientifically proven better than branflakes and other cereals
• It's Gr-r-reat!
• Super-de-duper!
• A Gr-r-reat Taste

Sponsorship

• Kellogg's was a major sponsor of Adventures of Superman throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are considered classics and are available on the DVD release of the series' first season.
• Most of the commercials were based on popular sports with Tony helping his friends train with the slogan "Eye of the Tiger" including a Volleyball commercial starring Lois and Clark star Dean Cain.
• Frosties are now a sponsor of Challenger Sports British Soccer Camps.http://www.challengersports.com/pages/frosties.aspx

The Frosties Kid

The Frosties Kid was an Internet meme during the spring and summer of 2006, stemming from an advertisement aired on British and Irish television stations in spring 2006 in which the viewer is repeatedly told that "They're gonna taste great". Rumors in Internet blogs and Internet forums that the actor had committed suicide were soon noted by snopes.com when they investigated this meme.^[1] Questions about the Frosties Kid are still raised, with perhaps the most compelling rumor being that he is actually a CGI creation, a rumor which Snopes described as 'one of the more interesting theories', but never ruled out.^[2]

Varieties

In the UK and Ireland, they used to have variations of Frosties in the cereal franchise, until they were all recalled or discontinued.

• Toffee flavoured Frosties - Frosted Flakes with the taste of Toffee (Tony - New Kelloggs Toffee flavoured Frosties, an explosion of Toffee taste, for a limited time only, they're Great! (limited time only))
• Frosties Chocolate - Frosted Flakes with the taste of Chocolate (Tony - New Kelloggs Frosties Chocolate, discover the dark side! (discontinued)
• Frosties Stripes - Flakes in the shape of lightning bolt stripes (discontinued)
• Reduced Sugar Frosties - Frosted Flakes with a third less sugar than normal Frosties (discontinued)

References

1. ^ "Frosties Kid Suicide". Snopes. http://www.snopes.com/radiotv/tv/frosties.asp. Retrieved 24 June 2007. 
2. ^ "Frosties CGI: Fact or Fiction". http://frosties.i8.com/. 

External links

• Official website of Frosted Flakes (US)
• Official website of Frosties (UK)
• Advert on The Link Portal