- Monginis
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Monginis Foods Pvt Ltd 
Type Private company Industry Bakery, Food Precessing, Packaged Foods Founded 1960 Headquarters Mumbai, India [1] Key people Zoher H Khorakiwala (Chairman), Kumail H Khorakiwala M.D. [2] Products Cake Pastry, Chocolate Website Indian Website
Egypt Website
Monginis is a major Indian pastry, cake and general bakery chain based in Mumbai, with shops in 11 Indian cities like Mumbai, Kolkata, Hyderabad and Cairo, the capital of Egypt.
Contents
Products
Monginis sells itself as "The Cake Shop", producing ready-made as well as order-made cakes for catering or carry-out. Individual cake slices are also kept in Monginis stores for dine-in customers. The chain sells both Indian and Western savouries, including samosas, puffs, cutlets and doughnuts. Apart from these, snack foods and breads are also sold at Monginis shops. Monginis has a product line for diabetics, and offers themed products during Diwali, Christmas,Easter, EID and other festivals.
Fast food Snacks include more than 50 items like Burgers,Pizzas,Patties,Cornato(bread cone with garlic chicken),Cornizza(veg version), Hotdog & so on.[3]
Monginis produce more than 30 different gateaux primarily in round, square and heart shape both in egg and eggless category. Monginis has cakes in regular, premium and super premium segments in which Black forest, truffle Dutch premium Shimmer and premium Zanzibar are most popular cake family among customers.
Availability
Monginis has made a name for itself in site delivery and accessorized carry-out catering, with telephone and internet ordering options. It counts 558 exclusive franchises in total,[4] and at least one production center each, in 38 cities. These include some of the biggest metropolis, such as Mumbai, Kolkata and Hyderabad. 215 of these are in Mumbai, where the company is headquartered at a 42,000-square-foot (3,900 m2) office/factory complex.[5] Besides Mumbai the company has a considerable presence in the city of Kolkata (130 shops), Pune (60 shops), Goa(34 shops). Monginis also supplies less perishable products to over 10,000 locations.
History
Early in the 20th century, two Italian brothers of the Monginis family ran a catering service in Mumbai's Fort precinct, one which was popular with the city's Europeans at the time. In the late 1960s, Monginis Catering was bought up by the Khorakiwala family, and became Monginis Foods Limited.[6] In 1971, the company adopted the franchise model of business, with a stated emphasis on localized production for local tastes. It also models itself on the "food boutique" concept, focusing on quality, presentation and service. It has thereby expanded its brand and reach across the country, hitting a total worth of about 750 million rupees by 2008.[7]
Advertising Slogans & USP
- What Are You Celebrating Today!
- moner jinis monginis
- USP - Value for Money
References
- ^ "Retail-Trends :: New-Concepts - Retailing in Bakery: Yet to Get Brownie Points!". Retail.franchiseindia.com. http://retail.franchiseindia.com/articles/Retail-Trends/New-Concepts/Retailing-in-Bakery-Yet-to-Get-Brownie-Points-269/. Retrieved 2010-07-16.
- ^ "Monginis to enter ‘ready to eat' segment". The Hindu Business Line. 2010-01-22. http://www.thehindubusinessline.com/2010/01/22/stories/2010012252462300.htm. Retrieved 2010-07-16.
- ^ "Monginis Packs A Slew Of Initiatives This Summer To Push Brand Visibility". Financialexpress.com. 2002-04-22. http://www.financialexpress.com/news/monginis-packs-a-slew-of-initiatives-this-summer-to-push-brand-visibility/44034/. Retrieved 2010-07-16.
- ^ Sachin Marya. "Monginis seeks franchisees - Franchise News". News.franchiseindia.com. http://news.franchiseindia.com/franchise/Monginis-seeks-franchisees-1318/. Retrieved 2010-07-16.
- ^ "contact us". Monginis.net. http://www.monginis.net/static/contact-us. Retrieved 2010-07-16.
- ^ India (1999-02-22). "M/s.Monginis Foods Pvt.Ltd". Gmdu.net. http://www.gmdu.net/corp-4383.html. Retrieved 2010-07-16.
- ^ "Pat-a-cake, pat-a-cake, Monginis man". domain-b.com. 1999-07-12. http://www.domain-b.com/companies/companies_m/monginis/19990712monginis.html. Retrieved 2010-07-16.
External links
Categories:- Restaurant franchises
- Food companies of India
- Companies based in Mumbai
- Bakeries of India
- Companies established in 1960
- Bakery/café restaurants
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