Monginis

Monginis
Monginis Foods Pvt Ltd
Type Private company
Industry Bakery, Food Precessing, Packaged Foods
Founded 1960
Headquarters Mumbai, India [1]
Key people Zoher H Khorakiwala (Chairman), Kumail H Khorakiwala M.D. [2]
Products Cake Pastry, Chocolate
Website Indian Website
Egypt Website
A Monginis franchise in Galleria Mall of Hiranandani Gardens, Powai

Monginis is a major Indian pastry, cake and general bakery chain based in Mumbai, with shops in 11 Indian cities like Mumbai, Kolkata, Hyderabad and Cairo, the capital of Egypt.

Contents

Products

Monginis sells itself as "The Cake Shop", producing ready-made as well as order-made cakes for catering or carry-out. Individual cake slices are also kept in Monginis stores for dine-in customers. The chain sells both Indian and Western savouries, including samosas, puffs, cutlets and doughnuts. Apart from these, snack foods and breads are also sold at Monginis shops. Monginis has a product line for diabetics, and offers themed products during Diwali, Christmas,Easter, EID and other festivals.

Fast food Snacks include more than 50 items like Burgers,Pizzas,Patties,Cornato(bread cone with garlic chicken),Cornizza(veg version), Hotdog & so on.[3]

Monginis produce more than 30 different gateaux primarily in round, square and heart shape both in egg and eggless category. Monginis has cakes in regular, premium and super premium segments in which Black forest, truffle Dutch premium Shimmer and premium Zanzibar are most popular cake family among customers.

Availability

Monginis has made a name for itself in site delivery and accessorized carry-out catering, with telephone and internet ordering options. It counts 558 exclusive franchises in total,[4] and at least one production center each, in 38 cities. These include some of the biggest metropolis, such as Mumbai, Kolkata and Hyderabad. 215 of these are in Mumbai, where the company is headquartered at a 42,000-square-foot (3,900 m2) office/factory complex.[5] Besides Mumbai the company has a considerable presence in the city of Kolkata (130 shops), Pune (60 shops), Goa(34 shops). Monginis also supplies less perishable products to over 10,000 locations.

History

Early in the 20th century, two Italian brothers of the Monginis family ran a catering service in Mumbai's Fort precinct, one which was popular with the city's Europeans at the time. In the late 1960s, Monginis Catering was bought up by the Khorakiwala family, and became Monginis Foods Limited.[6] In 1971, the company adopted the franchise model of business, with a stated emphasis on localized production for local tastes. It also models itself on the "food boutique" concept, focusing on quality, presentation and service. It has thereby expanded its brand and reach across the country, hitting a total worth of about 750 million rupees by 2008.[7]

Advertising Slogans & USP

  • What Are You Celebrating Today!
  • moner jinis monginis
  • USP - Value for Money

References

External links


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Nerul —   suburb   Buildings in Nerul, Navi Mumbai, as seen from the Palm beach road …   Wikipedia

  • R-Mall — [http://www.rmall.org R Mall] is a world class mall situated in Mulund (W). Developed by Runwal Developers Pvt. Ltd., the convert|250000|sqft|m2| 3|abbr=on. mall with a frontage of convert|700|ft|m| 1|abbr=on. It was designed by Chapman Taylor… …   Wikipedia

  • Jadavpur — is a southern neighbourhood of Kolkata, India. Several of India s major learning institutes are located in Jadavpur, around the Raja SC Mullick Road, including the Jadavpur University, the Indian Association for the Cultivation of Science, the… …   Wikipedia

  • Vashi — Infobox Indian Jurisdiction type = suburb |metro = Mumbai state name = Maharashtra native name = Vashi latd=19.08 |longd=73.01 altitude = district = Navi Mumbai assembly const = Vashi postal code = 400 703 population total = 400,000Vashi is a… …   Wikipedia

  • Hiranandani Gardens — is a township located in Powai, a northern suburb of Mumbai. The township is approachable by Adi Shankaracharya Marg (ADS Marg), a part of Jogeshwari Vikhroli Link Road (JVLR). The nearest Mumbai Suburban Railway station is Kanjurmarg and… …   Wikipedia

  • Thakur village — is a planned but congested residential township, nestled snugly between the green foothills of the Sanjay Gandhi National Park towards the east with the forest land controversy and the Western Express Highway (Mumbai Ahmedabad NH8) towards the… …   Wikipedia

  • Sanpada — Infobox Indian Jurisdiction type=suburb | metro= Mumbai state name = Maharashtra native name = Sanpada latd = 19.08 longd= 73.03 altitude= district = Navi Mumbai assembly const = Vashi postal code= population total = 40,000 | Sanpada is a… …   Wikipedia

  • New Alipore —   neighbourhood   …   Wikipedia

  • Brindaban Society — Vrindavan Society, Thane West, is a big housing complex with over 100 buildings in Thane city. En route to this society was once India s first floating hotel. The society is also one of the most popular landmarks in the city, and is known for its …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”