Merle Hay Mall

Merle Hay Mall

Location	Des Moines and Urbandale, Iowa, United States
Opening date	August 17, 1959
Developer	Joseph Abbell & Bernard Greenbaum
Management	Merle Hay Mall Limited Partnership/ Urban Retail Properties (leasing)
Owner	Merle Hay Mall Limited Partnership
No. of stores and services	95 (as of June 2008) [1]
No. of anchor tenants	4
Total retail floor area	1,060,000 square feet (98,000 m2)[2]
Parking	6,000 spaces
No. of floors	1 (2 in center court area)
Website	www.merlehaymall.com

Merle Hay Mall is an enclosed super-regional shopping mall in Des Moines, Iowa, in the United States. Opened in 1959, it is the oldest regional shopping center in Iowa, and was the largest mall in Iowa in terms of gross leasable area before the 2004 opening of Jordan Creek Town Center in neighboring West Des Moines. It was also the site of the deadliest fire in Des Moines' history, which killed ten people in 1978.^[3]

Sears, Younkers, Kohl's, and Target are the mall's anchor stores, while Applebee's, IHOP, and Starbucks operate on the outparcels of the mall. Other prominent stores in the mall include Ulta, Old Navy, and Staples. Most of the mall is in the northwest part of Des Moines, but the wing that contains Younkers, Kohl's, and the food court is inside the city limits of neighboring Urbandale.

Merle Hay Mall is independently owned by the Merle Hay Mall Limited Partnership, and the family of one of its original developers continues to manage the mall. A Chicago-based company, Urban Retail Properties, handles the mall's leasing duties.^[4]

History

The site of Merle Hay Mall was originally home to St. Gabriel's Monastery from 1921 until its demolition in 1958. In 1956, the Passionist monks who resided there sold the monastery site to Chicago-based developers Joseph Abbell and Bernard Greenbaum. Abbell, in a 1994 interview, stated that the developers chose Des Moines for their mall because of the city's "reputation as a model urban area in middle America."^[5] The mall was known as Northland Shopping Center early in its planning stages until Younkers executives suggested that it be named for Merle Hay, the first Iowan killed in World War I and namesake of the road in front of the mall, instead.^[6] Merle Hay Plaza was originally planned as a strip mall before it was redesigned as an open-air plaza with two department stores and four buildings around a common area shortly before construction began in early 1958.^[7]

Merle Hay Plaza opened on August 17, 1959. It had 31 stores at the time of its opening, including its first anchor (Younkers), as well as a bowling alley that is still in operation today. A second anchor store opened later in 1959, as Sears moved from downtown Des Moines to Merle Hay Plaza. Other early tenants included a Safeway supermarket (whose space later became part of Sears), Kresge, Bishop's Buffet (which closed in 1995), and Walgreens (which was replaced by an Old Navy in 1999).^[8][9][10] A movie theater and six-story office building were added in 1965.

Enclosure

Merle Hay Plaza was enclosed in 1972 and became Merle Hay Mall. Two years later, as Valley West Mall and Southridge Mall were under construction, Merle Hay Mall completed a major westward expansion that doubled the size of the mall. Two additional anchors, Montgomery Ward (which also moved from downtown) and Younkers Store for Homes, were added to the mall as part of that expansion. By 2000, Merle Hay Mall attracted an average of 35,000 shoppers per day.^[11]

In a 1994 interview with The Des Moines Register, Iowa State University economist Kenneth Stone stated that Merle Hay Mall successfully adapted to the changing lifestyles of the 1960s and 1970s by offering longer shopping hours during a time when downtown Des Moines merchants began restricting their hours.^[5] Author and Des Moines native Bill Bryson commented on how Merle Hay Mall's opening changed Des Moines in his 2006 memoir The Life and Times of the Thunderbolt Kid: "My father never shopped anywhere else after that. Neither did most people. By the early 1960s, people exchanged boasts about how long it had been since they had been downtown. They had found a new kind of happiness at the malls."^[12] In 1989's The Lost Continent, Bryson wrote that "Jack Kerouac, of all people, thought that Iowa women were the prettiest in the country, but I don't think he ever went to Merle Hay Mall on a Saturday" when he commented on the obesity of Iowa women.^[13]

Younkers fire

The original Younkers store at Merle Hay Mall was destroyed by a fire that broke out on the morning of November 5, 1978. The fire caused an estimated $20 million in damage,^[14] and killed ten store employees.^[15] The store was closed for nearly a year in order to rebuild.

In early 1979, Des Moines fire officials announced that a hydrogen buildup caused by alkaline water leaking from the store's heating and cooling system caused the fire. Court documents filed by prosecuting attorneys in 1981 stated that an electrical malfunction caused wires that were covered in polyvinyl chloride to overheat, giving off hydrochloric acid.^[16] Lawyers representing Younkers and the families of the ten victims sued more than 20 companies that manufactured or were associated with polyvinyl chloride, including Monsanto Company and Underwriters Laboratories. Most of those lawsuits were settled out of court in 1984, while the last suit against B.F. Goodrich was dismissed by a Polk County district judge in April 1986.^[17]

Anchor changes

Merle Hay Mall lost its first anchor in 1991 when the Younkers Store for Homes closed after Younkers decided to stop selling furniture and appliances in order to focus on its more profitable fashion business.^[18] Kohl's replaced it in 1993.

In 1998, during the chain's first round of Chapter 11 bankruptcy, Montgomery Ward faced eviction from the mall after an analysis by Kenneth Stone showed that Ward was operating a discount store instead of the "first class, full line department store" that its lease required.^[19] Montgomery Ward responded by closing in early 1999, and Famous-Barr opened a new store in that space in August 2000, while the rest of the mall underwent a $20 million renovation that year.^[20] Younkers moved into the former Famous-Barr space on July 18, 2004, one month after Famous-Barr left the Des Moines market, and the old Younkers was demolished shortly afterwards to make room for a new Target store that opened July 19, 2005. Target's opening ended a period of declining sales at the mall, as sales had decreased by 8 to 10 percent during the first year that Jordan Creek Town Center was open.^[21]

Present-day redevelopment

Merle Hay Mall's new main entrance, 2009

As of 2009, the mall is anchored by Sears (223,000 sq ft), Kohl's (73,799 sq ft), Younkers (165,000 sq ft), and Target (126,483 sq ft), with approximately 95 inline tenants, as well as a food court and a single-screen movie theater with the largest movie screen in Des Moines.^[22] It is managed by Abbell Credit Corporation, the same company that has held a majority ownership interest in the mall since 1959.^[22] It has undergone several renovations over time to remain a viable shopping center. According to Elizabeth Holland, the CEO of Abbell Credit Corporation, the Des Moines area is large enough to support only two shopping malls, and the goal of the Merle Hay Mall redevelopment is to make it "become one of the two surviving shopping malls."^[22]

On March 10, 2008, the Des Moines city council agreed to rezone the area around Merle Hay Mall into a tax increment financing district in order to help the mall's owners pay for future renovations. The move came as the mall's assessed property value had declined by over $13 million since 2005.^[23] Merle Hay Mall's owners constructed a new main entrance to the mall and relocate some retailers to other areas of the mall in order to create space for new "junior" anchor stores with exterior entrances.^[24] The former Sam Goody, former Waldenbooks and GameStop (now next to Foot Locker) were renovated to include Staples and Old Navy moved to a smaller store across from their former location to make way for Shoe Carnival and Ulta.^[22] As a result of the redevelopment, Old Navy has relocated to a smaller space within the mall.^[22]

Anchor Stores

Current

• Kohl's (opened 1993)
• Sears (opened 1959)
• Old Navy (opened 1999)
• Target (opened 2005)
• Younkers (opened 1959, relocated 2004 in former Famous-Barr space and old location was demolished for Target in 2005)

Former

• Famous-Barr (formerly Montgomery Ward, became Younkers in 2004)
• Montgomery Ward (closed 1999 when chain goes liquidated, later Famous-Barr, now Younkers)
• Walgreens (moved outside the mall in 1995, now Old Navy)
• Younkers Store for Homes (closed 1993, now Kohl's)

References

1. ^ "Merle Hay Mall Stores". Merle Hay Mall. http://www.merlehaymall.com/stores.php?display=alpha#listing. Retrieved 2008-06-07. 
2. ^ "Merle Hay Mall". Urban Retail Properties. Archived from the original on September 27, 2007. http://web.archive.org/web/20070927152513/http://www.urbanretail.com/urpweb.nsf/0/489e428c9e9705b788256c25005f5396?OpenDocument. Retrieved 2008-06-07. 
3. ^ Henning, Barbara Beving Long; Patrice K. Beam (2003). Des Moines and Polk County: Flag on the Prairie. Sun Valley, California: American Historical Press. p. 188. ISBN 1-892724-34-0. 
4. ^ Johnson, Patt (2004-10-04). "Merle Hay Mall stays in the family". The Des Moines Register. 
5. ^ ^{a b} Elbert, David (1994-08-22). "Mall reaches milestone". The Des Moines Register: pp. 1B & 3B. 
6. ^ Elbert, David (1994-08-22). "Mall is best-known memorial to WWI soldier Hay". The Des Moines Register: p. 3B. 
7. ^ "Merle Hay Plaza Will Be "Mall" Type". Des Moines Tribune. 1958-02-28. 
8. ^ Bleakly, John (1959-08-17). "Merle Hay Plaza Formally Opens". Des Moines Tribune. 
9. ^ Kasler, Dale (1995-04-29). "Merle Hay Bishop's closing". The Des Moines Register: p. 1A. 
10. ^ Ryberg, William (1999-09-16). "Shopping choices expand". The Des Moines Register: p. 10S. 
11. ^ Erb, Gene (2000-07-23). "New malls vs. old malls". The Des Moines Register: p. 1D. 
12. ^ Bryson, Bill (2006). The Life and Times of the Thunderbolt Kid. New York: Random House. p. 241. ISBN 0-7679-1936-X. 
13. ^ Bryson, Bill (1989). The Lost Continent: Travels in Small-Town America. New York: Harper & Row. p. 6. ISBN 0-0601-6158-2. 
14. ^ Healey, Jim (1978-11-09). "Younkers fire insurance loss placed at $20 million". The Des Moines Register: p. 1. 
15. ^ "One theory of Younkers deaths". LaMarca & Landry, P.C.. http://www.lamarcalandry.com/CM/Media/PI-younkersdeaththeory.html. Retrieved 2008-11-02. ^{[dead link]}
16. ^ Alex, Tom (2003-11-04). "25 years after the fire". The Des Moines Register: p. 1B. 
17. ^ "Ruling Ends Younkers Fire Lawsuit; Appeal Planned". LaMarca & Landry, P.C.. 1986-04-18. http://www.lamarcalandry.com/CM/Media/PI-rulingendslawsuit.html. Retrieved 2008-10-03. ^{[dead link]}
18. ^ Kasler, Dale (1991-08-10). "Younkers closing Store for Homes". The Des Moines Register: p. 6S. 
19. ^ Bergstrom, Kathy (1998-05-16). "Shape up or leave, Merle Hay tells Ward". The Des Moines Register: p. 1A. 
20. ^ Ryberg, William (2000-12-03). "Merle Hay Mall brings back the glitter". The Des Moines Register: p. 1D. 
21. ^ Morain, Erin (2005-09-18). "Target brings Merle Hay out of sales slump". Des Moines Business Record. http://www.businessrecord.com/main.asp?ArticleID=2666&SectionID=4&SubSectionID=41&S=1. Retrieved 2008-10-03. 
22. ^ ^{a b c d e} Jeselnik, Kevin (2008-05). "A Legend Breaks The Mold". Shopping Center Business. http://www.shoppingcenterbusiness.com/articles/MAY08/story27.shtml. Retrieved 2008-11-01. 
23. ^ "Council Gives Go-Ahead To Merle Hay Mall Project". WHO-TV. 2008-03-12. http://www.whotv.com/Global/story.asp?s=7995406. Retrieved 2008-06-07. 
24. ^ Johnson, Patt (2008-03-03). "Merle Hay money raises questions about use". The Des Moines Register: p. 1A. 

External links

• Merle Hay Mall website
• Photos of the 1978 Younkers firePDF (563 KB) from the Cedar Rapids Fire Department

Coordinates: 41°37′54″N 93°42′02″W / 41.631667°N 93.700556°W / 41.631667; -93.700556