MyTV Northern California

KRVU-LD/KZVU-LD/KEMY-LP

Redding / Chico / Eureka, California
Branding	MyTV Northern California (21 & 33)
Slogan	"The Northstate's Sports Leader"
Channels	Analog: KEMY: 33 (UHF) Digital: KRVU: 21 (UHF) KZVU: 22 (UHF)
Subchannels	xx.1 MyNetworkTV
Translators	K04QC Oroville
Owner	Sainte Partners II, L.P.
Founded	1993
First air date	KRVU/KZVU: July 11, 1997 KEMY: 2005
Former affiliations	UPN (1997-2006)
Transmitter power	6 kW
Website	www.mytvnorcal.com

MyTV Northern California (billed on-air as "Northern California's MyTV") is the regional My Network TV affiliate based in Chico, California, also serving Redding and Eureka. The station consists of KRVU-LD 21, KZVU-LD 22 and KEMY-LP 33 is owned and operated by Sainte Partners II, L.P. of Modesto, California, founded by the late Chester Smith in 1993. The company chief executive officer is Robert Castro and the station's general manager is Doug Holroyd. Sainte also owns KCVU in Chico and KBVU in Eureka (both Fox affiliates, of which also MyTV was formerly a DT subchannel of both stations), as well as three other stations in Chico, KUCO-LP (Univision), KXVU-LP (Telemundo) and KKTF-LP (Telefutura) with low-powered translators in Redding and Eureka; two stations in Medford, Oregon, KFBI-LP and KMCW-LP (Telemundo); and operates with two other stations in Eureka, California (KVIQ and KUVU-LP). MyTV broadcast on cable channel 13 on Comcast in Chico and Charter in Redding and on Suddenlink cable channel 5 in Eureka.

MyTV NorCal is the North Valley's and Redwood Empire's broadcast source for KTVU's Ten O'Clock News and the region's sports flagship station for baseball's San Francisco Giants and basketball's Sacramento Kings. KRVU/KZVU has broadcast reruns on former KHSL-TV mainstay program The Moriss Taylor Show since the late 1990s.

KRVU, KZVU, and KEMY (all UPN affiliates) became the primary affiliate of the newly formed My Network TV on September 5, 2006. They were an affiliate of UPN since the mid-1990s, but changed its affiliation following the merger of UPN and WB to become the CW Network (CW affiliate KIWB is now owned by Catamount Broadcasting) and Sainte started a new CW station in Eureka. All stations merged into a regional station in April 2009, as part of the start of an ongoing merger between the Eureka Television Group and Sainte's stations in Chico.

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  My 21/33 Logo (Not used on air nor referred to as such, but formerly used on station website)

Other local programming

The Moriss Taylor Show (1997-present)

MyTV began airing reruns of The Moriss Taylor Show, claimed to be the longest-running locally produced television program in Northstate history, in 1997 after the show's parent station KHSL-TV cancelled it following that station's purchase by Catamount Broadcasting. Shows from the late 1980s through 1995, produced and taped at the KHSL-TV studios, continue to air Saturday mornings at 10:00am on My 21. The show also airs Saturday afternoons at 1:30pm on sister station KFBI-LD My 48 in Medford.

So You Want To Be A Star (2005)

MyTV debuted a new local version of American Idol called So You Want To Be A Star, hosted by actress/singer Linda Regan, in 2005. The show was an instant smash with Redding resident Kim Walker winning the competition and getting a chance to sing the Star-Spangled Banner at a Sacramento Kings NBA game at ARCO Arena in Sacramento, California in February 2005. She was interviewed by Kings broadcaster Jim Kozimor during halftime for the UPN 21 audience only. However, commentators Grant Napear and Jerry Reynolds plugged the show and the station during the broadcast which also aired on KXTV in Sacramento. A second season of So You Want To Be A Star was planned, but the primary sponsors backed out and the project was abandoned. (Sister station KCVU Fox 20 holds a local contest called "Northern California Idol", where the winner gets a bid to audition for American Idol, thus was the inspiration for the series).

Digital television

The station's digital channel is not multiplexed.

Digital channels

Channel	Programming
21.1 / 22.1 / 33.1	MyNetworkTV HD

Early Switch

KCVU, along with KHSL-TV and KNVN ceased analog operations on December 22, 2008. KCVU ceased analog operations early because the post-transition tower is complete and has been up and running for at least seven months; same case with KHSL. In the case of KBVU and its sister stations, the transition for some was much later as KUCO-LP, KXVU-LP, KKTF-LP, and both KBVU and MyTV's analog translators remained analog through late 2009/early 2010 when the Sainte Television Group ended all of its analog operations.

KVIQ and KBVU already made the switch on November 28, 2008.

High Definition

Most Fox programs on KCVU broadcast from 8 PM, are broadcast in HD, including most sporting events on weekends such as Major League Baseball, NASCAR and NFL Football. Most MyNTV programs on KRVU that are apart of its normal programming hours (8-10 PM) which are normally broadcast in HD, are broadcast on KRVU in SD, but will be broadcasting in HD soon since MyTV is now on its own channel.

Merger with Eureka Television Group

On April 27, 2009, KRVU/KZVU merged its operations with sister station KEMY in Eureka, California, and both stations were rebranded "Northern California's My TV". The Eureka station has essentially become KRVU's repeater station. In the near future, the Spanish-language stations will also start translators in Redding and Eureka. The Eureka Television Group has unveiled a new website, but the company itself is in the process of merging with the Chico stations to form the "Sainte Television Group."

Past General Managers

• Melvin J. Querio, founding GM (1993–1996, died)
• John Stahl (1996–1998, now GM at KHSL-TV)
• Doug Holroyd (1998–present)

External links

• MyTV Northern California's website
• Fox 20's website
• Query the FCC's TV station database for KRVU
• Query the FCC's TV station database for KZVU
• Query the FCC's TV station database for KEMY
• Query the FCC's TV station database for K04QC