Dreamfarm

Dreamfarm

Type	Design
Industry	Kitchenwares and Homewares
Founded	2003
Headquarters	Brisbane, Australia
Key people	Alexander Gransbury (founder)
Website	Dreamfarm

Dreamfarm (The Dream Farm Pty Ltd) is a design company headquartered in Brisbane, Australia. Founded in Australian Capital Canberra in 2003, Dreamfarm’s range includes innovative kitchenwares and homewares, with potato masher Smood the best-selling product.

History

Dreamfarm was founded in 2003 by the then 22-year-old Alexander Gransbury. The company’s first product was the coffee grind knockbox, Grindenstein. Feeling frustrated with no easy way to dispose of the used coffee grinds from his home espresso machine, Gransbury built the first ever Grindenstein prototype out of a PVC pipe and a construction bolt. Within twelve months, Grindenstein – now made out of ABS plastic and Santoprene rubber – was being sold in selected retail stores around Australia, while still being built at Gransbury’s family residence in Canberra. By the end of 2005, Grindenstein was being sold nationally and internationally.

Dreamfarm’s production was moved offshore in 2006, so the company could continue to meet the increasingly high demand and provide products of an optimum quality. From there it was able to concentrate on designing and producing more products and extending the range.

In 2007, Dreamfarm secured distribution agencies in Canada, the USA and New Zealand. Dreamfarm Europe BV was launched to sell directly to European retailers.

As the company continued to expand, the need to be based in a larger city became apparent. It relocated its headquarters to Brisbane, Queensland, in January 2008. To sell directly to the expanding USA market, Dreamfarm USA Inc was established in May 2008.

Dreamfarm is currently distributed in over 30 countries worldwide, including Japan, Israel, Denmark, Ireland, The Philippines and South Africa. It supplies to more than 450 Australian retailers.

The company won a prestigious Red Dot Design Award in March 2010 for Clongs - the click-lock sit up tongs.

Products

The following is a list of Dreamfarm products, the year they were introduced and a brief description:

Year	Product	Description	Image
2003	Grindenstein	Coffee grind knockbox and recycling station
2007	Scizza	Flat-based scissor for cutting pizza, pastry and fabric and protecting the cutting surface
2007	Gripet	Mountable note holder
2007	Smood	Spring-based potato masher
2009	Vebo	Silicone vegetable steamer and boiler
2009	Jot	Suction-cap hook
2009	Spink	Beverage spill-saver
2009	Oni	Spreading, cutting and slicing all-in-one sandwich knife
2010	Clongs	Button-lock tongs that sit up off the bench
2010	Supoon	Scraping cooking spoon that sits up off the bench
2010	Teafu	Silicone pump-action tea infuser
2010	Chobs	Chopping board attachments that lift the board up and let you chop on both sides
2010	Chopula	Chopping, scraping spatula that sits up off the bench
2010	Tapi	Tap attachment that converts a tap into a drink fountain
2011	Membo	Mountable 7-day job reminder
2011	15 Inch Barbecue Clongs	Button-lock tongs that sit up off the bench, with barbecue-friendly tips

External links and references

• Company website
• Kitchen wizard Alexander Gransbury creates a stir – The Courier-Mail Article – 25 January 2009
• Brits gobble up Australian products and ideas – The Courier-Mail Article – 25 January 2009
• Young guns make their mark on business - Dynamic Business Article – 28 October 2009
• My lightbulb moment – Virgin Blue Voyeur Magazine Article – September 2009 – p42
• Canberra companies kick goals in Ireland – ACT Chief Minister Jon Stanhope Media Release – 14 October 2005