- The Edge of Night
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The Edge of Night 
Original main title (1956–1967)Also known as Edge of Night Genre Soap opera Created by Irving Vendig Starring Ann Flood
Forrest Compton
Lois Kibbee
Sharon Gabet
Joel CrothersComposer(s) Elliot Lawrence
Paul TaubmanCountry of origin United States Language(s) English No. of episodes 7,420 Production Executive producer(s) Erwin Nicholson Producer(s) Robert Driscoll
Rick Edelstein
Charles Fisher
Jacqueline Haber
Werner Michel
Erwin Nicholson
Charles PolachekRunning time 22–24 minutes Broadcast Original channel CBS (1956–1975)
ABC (1975–1984)Picture format Black-and-white (1956–1967)
Color
(1967–1984)Audio format Monaural Original run April 2, 1956 – December 28, 1984 The Edge of Night (also known as Edge of Night or sometimes Edge or EON) is an American television mystery series/soap opera produced by Procter & Gamble. It debuted on CBS on April 2, 1956, and ran as a live broadcast on that network until November 28, 1975; the series then moved to ABC, where it aired from December 1, 1975, until December 28, 1984. There were 7,420 episodes, with some 1,800 available for syndication.
Contents
Concept
The Edge of Night (the working title of the show was The Edge of Darkness) premiered on April 2, 1956 as one of the first two half-hour soaps on television— the other being As the World Turns. Prior to the debuts, fifteen-minute-long shows had been the standard. Both shows aired on CBS, sponsored by Procter and Gamble.
Mystery and Mason
The show was originally conceived as the daytime television version of Perry Mason, which was popular in novel and radio formats at the time. Mason's creator Erle Stanley Gardner was to create and write the show, but a last-minute tiff between him and the CBS network caused Gardner to pull his support from the idea. CBS insisted that Mason be given a love interest to placate daytime soap opera audiences, but Gardner flatly refused to take Mason in that direction. Gardner would eventually patch up his differences with CBS and Perry Mason would debut in prime time in 1958.
It was in 1956 that a writer from the Perry Mason radio show, Irving Vendig, created a retooled idea for daytime television—and The Edge of Night was born. "John Larkin, radio's best identified Perry Mason, was cast as the protagonist-star, initially as a detective, eventually as an attorney, in a thinly veiled copy of (Perry Mason)."[1]
Setting
Unlike Perry Mason, which took place in Southern California, the daytime series was set in the fictional Midwestern city of Monticello. This setting was presumably modeled after Cincinnati, home base of sponsor Procter and Gamble, whose skyline served as the show's logo until 1980. A frequent backdrop for the show's early scenes was a restaurant called the Ho-Hi-Ho. The state capital, however, was known generically as "Capital City"; the state in which Monticello was located was never identified.
In later years, the jazzier Los Angeles skyline replaced that of Cincinnati; according to the website "The Edge of Night Homepage", the city of Monticello had grown from an average-sized city to the size of a major metropolitan area. The skyline was eventually eliminated in the final two years of the show, as was the word "The" in the title.
While most soaps centered on extended families or large hospitals that tended to be insular in their scope, Edge was probably the only daytime serial to truly capture the dynamics of a medium-sized city. Indeed, the city of Monticello— for all of its longtime friendships, age-old family vendettas, and insidiously cut-throat DAs and bad cops in the proverbial pockets of white-collar mobsters—was as vital a "character" as any human being depicted on the show.
Format
During most of the show's run, the show's fans were treated to an announcer enthusiastically and energetically announcing the show's title, "Theee Edge...of Night!". Bob Dixon was the first announcer in 1956, followed by Herbert Duncan. The two voices most synonymous with the show, however, were those of Harry Kramer (1957–1972) and Hal Simms who announced the show until the series ended in 1984.
The Edge of Night played on more artistic levels than probably any other soap of its time. It was unique among daytime soap operas in that it focused on crime, rather than domestic and romantic matters. The police, district attorneys, and medical examiners of fictional Monticello, USA, dealt with a steady onslaught of gangsters, drug dealers, blackmailers, cultists, international spies, corrupt politicians, psychopaths, and murderous debutantes, while at the same time coping with more usual soap opera problems like courtship, marriage, divorce, child custody battles, and amnesia. The show's particular focus on crime was recognized in 1980, when, in honor of its 25 years on the air, The Edge of Night was given a Special Edgar Award by the Mystery Writers of America. It also should be stated that Edge had more prominent male characters than most soaps, and included genuine humor in its scripts to balance the heaviness of the storylines.
Cast and characters
The show's central protagonist was Mike Karr, tireless crime-fighter, introduced as a cop finishing law school. This character evolved from the earlier Perry Mason character on radio.[2] He then progressed to the District Attorney's office as an ADA, hung his own shingle as a defence attorney for several years, then became DA of Monticello. Karr was portrayed by three actors: John Larkin (radio's Perry Mason[2]), Laurence Hugo, and Forrest Compton. Later main characters included socialite Geraldine Whitney Saxon (Lois Kibbee); Mike's wife, newspaper journalist Nancy Karr (played the longest by Ann Flood), who Mike married on April 22, 1963; Schuyler Whitney (Larkin Malloy) and his scheming wife Raven (played the longest by Sharon Gabet).
Actor Character Duration John Larkin Mike Karr 1956–1962 Laurence Hugo Mike Karr 1962–1970 Forrest Compton Mike Karr 1971–1984 Ann Flood Nancy Pollock Karr, Journalist/author 1962–1984 Teal Ames Sara Lane Karr, Mike's first wife 1956–1961 Lois Kibbee Geraldine Weldon Whitney Saxon, 'Mrs Saxon' Monticello's richest citizen 1970–1971, 1973–1984 Frances Fisher Deborah 'Red' Saxon, Detective 1976–1981 Charles Flohe John 'Preacher' Emerson 1982–1984 Larkin Malloy Jefferson Brown 1980–1981 Larkin Malloy Schuyler Whitney 1981–1984 Sharon Gabet Raven Alexander Whitney 1977–1984 Dennis Parker Derek Mallory, Chief of police 1979–1984 David Froman Gunther/Bruno The Whitney's servant 1980–1981, 1982–1984 Joel Crothers Miles Cavanaugh, Dr. 1976–1984 Terry Davis April Cavanaugh Scott, Dr. 1977–1981 Joe Lambie Logan Swift, ADA 1977–1981 Tom Keena Philip Seward 1979–1980 Jaques Roux Dr. Calmette[3] 1976 Dixie Carter Olivia Brandeis "Brandy" Henderson, Assistant District Attorney 1974–1976 Mildred Clinton Judge Sussman 1975–1976 Dorothy Lyman Elly Jo Jameson 1972–1973 Tony Craig Draper Scott, ADA 1975–1981 Donald May Adam Drake Mike Karr's law partner 1967–1977 Jane Bentzen Nicole Travis Stewart Drake Cavanaugh #2 1978–1981 Maeve McGuire Nicole Travis Stewart Drake #1 1968–1974, 1975–1977 Ward Costello Jake Berman 1972-1973 Nicholos Pryor Joel Gantry #2 1973 Larry Hagman Ed Gibson, detective 1961–1963 Irving Allen Lee Calvin Stoner, Detective 1977–1984 Mariann Aalda Didi Bannister Stoner, attorney 1981–1984 Jerry Zaks Louis Van Dine 1983–1984 Amanda Blake Julianna Stanhower, Dr. 1984 Frank Gorshin Smiley Wilson 1983 Lori Loughlin Jody Travis #1 1980–1983 Leah Ayres Valerie Bryson 1981–1983 Alfred Drake Dwight Endicott 1982 Kim Hunter Nola Madison (aka Martha Cory) 1979–1980 Margaret Colin Paige Madison 1979 Denny Albee Steve Guthrie, Det. 1976–1980 Farley Granger Trent Archer 1979–1980 2 ep. Lee Godart Eliot Dorn 1978–1980 Lew Resseguie Sam Dwyer, Sgt 1980 Ann Williams Margo Huntington Dorn, television station manager 1978–1980 Lori Cardille Winter Austin #1 1978–1979 Stephanie Braxton Winter Austin #2 1979 Bruce Gray Owen Madison 1979 Teri Keane Martha Spears Marceau, police secretary 1964–1975 Mandel Kramer Bill Marceau, First Monticello police chief 1959–1979 Ted Tinling Vic Lamont 1969–1975 Elizabeth Farley Kay Lepage Reynolds Lamont 1973–1975 Paul Vincent Ashley Reynolds 1972-1973 Alan Feinstein Dr. Jim Fields 1969–1975 George Petrie D.A. Peter Quinn 1963-1974 Bernard Barrow D.A. Ira Paulson 1974–1975 Judson Laire Judge Blackwell 1973 James Ray[disambiguation needed 
]Floyd Porter 1974 Mari Gorman Taffy Simms 1974 Alberta Grant Liz Hillyer Prentiss Fields 1966–1974 Patricia Cornwell Tracy Dallas Micelli 1974–1977 Lou Criscuolo Danny Micelli 1973–1977 Leslie Ray Babs Micelli 1974 Jay Gregory Morlock Sevigny 1974–1975 John LaGiola Johnny Dallas 1973-1977 Kathleen Cody Laurie Ann Karr #3 (1966-1968) Emily Prager Laurie Ann Karr Lamont #4 (1968-1972) Jeanne Ruskin Laurie Ann Karr Lamont Dallas #5 1973-1975 Linda Cook Laurie Ann Karr Dallas #6 (1975-1977, 1984) Lucy Martin Tiffany Whitney Douglas 1970–1971, 1973–1976 Johanna Leister Phoebe Smith Jamison, Dr. 1972–1976 Heidi Vaughn Phoebe Smith 1965–1967 John Driver Kevin Jamison #2 1975–1978 Dick Shoberg Kevin Jamison 1972–1975 Doug McKeon Timmy Faraday 1975–1976 Bernie McInerney Mark Faraday 1975 Niles McMaster Clay Jordan, Dr. 1975–1977 Thom Christopher Noel Douglas #1 1974 Dick Latessa Noel Douglas #2 1974–1976 Michael Stroka Quentin Henderson, Dr. 1975–1976 Louise Shaffer Serena Faraday/Josie 1975–1976 Sam Schacht Paul Fairchild 1974–1975 Bennett Cooperman Benny Hayes 1979 Denny Albee Steve Guthrie, Det. 1976–1980 George Hall John/Ernie Tuttle #2 1976–1977 Robert Dryden oliver Barbour 1966 Kate Wilkinson Mrs. Perkins 1966 Stephen Elliott Peter Dalton[4] ....-1966 Edward Holmes Willy Bryan[5] ....-1966 Frances Chaney Jeanne Culpepper[6] 50s-60s, 1967 Cathleen Cordell Virginia Dalton[6] 50s Richard Janaver Lloyd Conway[6] 50s Barbara Joyce Jane Conway[6] 50s Phil Sterling Johnny The Hitman 1968 Phil Sterling Vic Ratner[7] 50s House Jameson John H. Phillips 1957-1958 Jane White Lydia Holliday, RN 1968–1969 Lester Rawlins Orin Hillyer, wealthy Monticello citizen 1966–1968, 1972–1973 Irene Dailey Pamela Stewart 1969–1970 Alice Hirson Stephanie Martin 1969–1970 Anne Revere Dorothy Stewart #1 1969–1970 John Cullum David 'Giddy' Gideon 1966–1967 Scott Glenn Calvin Brenner 1969 James Mitchell Lloyd Griffin 1964 Barbara Berjer Irene Eagon Wheeler 1964–1965 Richard Thomas Ben Schultz Jr. 1961 Ernest Graves Walter Palmerlee #2, ADA 1958 Ian Martin Commissioner ....–.... Leon Morenzie Judge 1974–1975 William Post Jr. Walter Lepage] 1974–1975 William Post Jr. Mr. Hull] 1964 Bill Macy Cab driver 1966 Mary K. Wells Louise Capice 1961–1970 Ray McDonnell Ray Capice 1961–1969 Walter Greaza Winston Grimsley 1960s Barry Newman John Barnes 1964–1965 Fred J. Schollay Lobo Haynes, gangster 1972 Hugh Reilly Dr. Simon Jessup 1972-1973 Nancy Pinkerton Beth Moon Anderson Barnes 1963–1967 Fran Sharon Elaine "Cookie" Pollock Thomas Chistopher 1962–1964, 1964–1972 June Carter Elaine "Cookie" Pollock Thomas Chistopher 1964 John Gibson Joe Pollock #1 1962–1971 Kay Campbell Rose Pollock #3 1964–1969 Anthony Roberts Lee Pollock #3 1964–1967 Keith Charles Rick Oliver 1966 Val Dufour Andre Lazar 1965–1966 Alan Manson Ken Emerson 1964–1968 Anthony Ponzini Tony Wyatt 1965–1966 Millette Alexander Gail Armstrong 1958–1959 Millette Alexander Laura Hillyer 1966-1967 Millette Alexander Julie Jamison Hillyer 1967-1968 Keith Charles Rick Oliver 1966 Holland Taylor Denise Norwood 1977–1978 Marcia Cross Liz Correll 1984 Julianne Moore Carmen Engler 1984 (1 ep.)] Storylines
For the show's duration, the stories either revolved around or touched upon Monticello lawyer (and former Monticello police officer) Mike Karr. As the show began, Mike Karr's relationship with Sara Lane (Teal Ames) reproduced the radio serial's Perry Mason/Della Street relationship. Adding a complication for Mike Karr, Sara's family was involved in organized crime. In the early years of the show, Sara's younger brother (Don Hastings) was drawn into the criminal world by corrupt uncle Harry Lane (Lauren Gilbert). Nevertheless, Mike and Sara eventually married. Their happiness was short-lived when Sara was written out of the show, killed as she saved the life of their daughter Laurie Ann, who ran into the street into the path of an automobile. By the 1960s, Laurie Ann was a teenager, supplying many plots for the show, and a young wife and mother by the 1970s.
Mike later married Nancy Pollock (Ann Flood), a journalist who helped in many of cases. Other important characters were Police Chief Bill Marceau (Mandel Kramer), who was one of Karr's best friends and shared a tremendous mutual respect, rare between a defense attorney and a chief of police (perhaps due to the fact that Mike had once been a police officer himself), Marceau's secretary (and later on wife) Martha (Teri Keane), fellow lawyer Adam Drake (Donald May), his client (and later on, his wife) television personality Nicole Travis (Maeve McGuire; Jayne Bentzen; Lisa Sloan), and wealthy socialite Geraldine Whitney (Lois Kibbee), whose fall down a flight of stairs (which put her into a coma for several months) provided one of the show's more memorable mysteries. Nancy had two siblings: Lee, who eventually married Geri McGrath, and Elaine nicknamed "Cookie."
Nicole Travis Drake has had a most interesting and bizarre history. An early storyline had her victimized by two different women who wanted her dead. She was then accused of murdering Susan Forbes (Bibi Besch). Adam Drake defended her and proved her innocence. He then broke away from Mike Karr's law firm as partner and opened his own law practice. He hired Nicole as his secretary and a romance began to blossom. When Nicole sensed his lack of interest in marriage she walked out and went to work for another lawyer Jake Berman (Ward Costello). She continued to date Adam until she told him if he didn't propose to her by New Year's Eve they were finished. She soon got another marriage proposal from her new boss Jake Berman, whose wife had died of an overdose. She didn't accept but moved to New York City with him when he was going to partner at an existing law firm. Adam then searched for Nicole in New York until he found her at the stroke of midnight on New Year's Eve and asked her "Will you marry me?" She ran into his arms, much to Jake Berman's jealousy. When Adam and Nicole returned to Monticello, so did Jake Berman determined to prevent them from every marrying. He plotted with ex-convict Johnny Dallas (John LaGioia) to frame Adam for attempted murder to prevent him from marrying Nicole. Johnny didn't show up but Jake was murdered by Joel Gantry (Nicholos Pryor) and Adam was arrested for the murder immediately following his and Nicole's wedding at the Karr residence. The day before the jury would find Adam guilty Joel Gantry was found by Kevin Jamison (Dick Shoberg) in San Francisco, who was really Edith Berman's son and convinced Jake had murdered his mother. Adam and Nicole were reunited and finally settled into married life. Sometime later, she was believed to have died in a boating accident in the Caribbean but was discovered alive 18 months later by Kevin Jamison (by this time played by John Driver) in Europe at the same time Adam proposed to Brandy Henderson (Dixie Carter). Adam and Nicole were eventually reunited once again and Brandy left town. But their marriage ended after Adam was murdered. In one of the foremost startling moments in this serial's history, the character of Nicole was replaced with a new actress and was subsequently de-aged a decade, a rarity for an adult character in the genre. Now younger and more vibrant, Nicole was suitable for a relationship with young doctor Miles Cavanaugh. Nicole was eventually killed off when her makeup powder was poisoned.
Another important relationship was that between Nancy and her younger sister Cookie, who was married first to Malcom Thomas and later to Ron Christopher, whose dealings with loan sharks affected Mike's good friends Louise and Philip Capice. In the show's later years, the Karrs' beautiful daughter Laurie Ann (Emily Prager), by now a young adult, was an important character. Her relationship with Jonah Lockwood, a sociopath, almost cost her her life, but he was revealed to be an alternate persona of Keith Whitney, scion of the wealthy Whitney family, nemesis of the Karrs and Marceau. Laurie subsequently married Mike Karr's law associate Vic Lamont (Ted Tinling) after he went to prison doing undercover work and his life was saved by inmate Johnny Dallas. Johnny was released from prison and became the owner of a restaurant The New Moon Cafe. Laurie (now played by Jeanne Ruskin) played the piano at the restaurant leading to her and Johnny falling in love. When Vic found out Laurie and Johnny were together in Chicago when he didn't show up to shoot and wound Jake Berman he walked out. Laurie and Johnny eventually married and Vic was murdered saving Johnny's life. Laurie (now played by Linda Cook) and Johnny had a baby they named John Victor. However, Laurie developed mental problems that led her to being placed in a mental institution and Johnny ran away.
One of the later major story arcs was about a train wreck and a prisoner, Draper Scott (Tony Craig), who had been unjustly convicted of murder, escaping from the train accident, much in the style of Richard Kimble of The Fugitive. Although in Draper's case, he also had amnesia, for quite a few months. There was also an interesting storyline in the mid-1970s involving a troubled woman (Nicole's cousin, Serena Faraday) who would change her personality to Josie as she donned a frizzy, black wig in perhaps a nod to One Life to Live's popular Victoria Lord/Niki Smith storyline. Another memorable character was Raven Alexander Jamison Whitney (Juanin Clay, then Sharon Gabet), a duplicitous coquette who became more stable and faithful in the latter years.
Near the end of the series' run came an unusual story wherein Mike and Nancy, after sleeping in twin beds for nearly their whole married life, decided to "go all out, and buy a double bed", thereby retiring their twin beds for good. It was one of the more unusual moments of the show.
Over the Edge
Uniquely among daytime dramas, The Edge of Night finished its run with an ominous (and intentional) cliffhanger, revealing that an old enemy -- Louis Van Dyne, who had supposedly been sent to the state penitentiary -- had returned to settle some scores, and none of the main protagonists were safe. In addition, police detective Chris Egan (Jennifer Taylor[disambiguation needed
]), spying a supposedly-deceased henchman of Van Dyne, Donald Hext, follows Hext into a previously unknown Monticello street called "Wonderland Lane," and discovers Van Dyne's sister, Alicia Van Dyne (Chris Weatherhead), in a shop, where Alicia is visciously stabbed in the back by her brother, her dying words to Chris Egan, "...Off, off with her head...." Egan barely escapes from the shop after Van Dyne and Hext attempt to capture her and runs out of Wonderland Lane, briefly falling by the post next to the street sign, a stuffed white rabbit propped against it.The final scene of the series is of Chris Egan telling Mike Karr and others of her encounter with Louis Van Dyne and Donald Hext, in addition to Alicia Van Dyne's stabbing. The show's theme plays over the dialogue, masking Karr's words, but the audience is left to know that the story of Monticello continues onward, albeit off the air. The reason for the cliffhanger was that Procter & Gamble believed that they could find another network to take over production of Edge, but in 1984, there were no cable networks willing to take on such an expensive endeavor.
In 2010, actress Mariann Aalda, along with soap opera ghostwriter Alina Adams, attempted to continue the story (via blogging) of The Edge of Night by telling the story of Monticello 25 years later, with the explanation that The Edge of Night was actually television's very first reality television series. The blog entries ended abruptly in early 2011, with no explanation by either Aalda or Adams as to the status of the blog series.
Broadcast history
Main article: List of US daytime soap opera ratingsCBS
Unlike most soap operas which build a solid audience slowly over many years, The Edge of Night was an instant hit with daytime viewers; it amassed an audience of nine million in its first year, in some respects because the public did in fact perceive it as a daytime Perry Mason, as the producers had intended. Through the 1960s, the show continued to flourish, consistently ranking as one of the top six rated soap operas, alongside the rest of CBS' daytime lineup. It peaked at #2 (behind As the World Turns) in the 1966–67 television season and came in at #2 between 1969 and 1971.
Due to the show's crime format and its late start time of 4:30 PM (3:30 Central), Edge had an audience which was estimated to be more than 50% male at one point. In July 1963, the show was moved to the 3:30/2:30 time period (the 4:30/3:30 slot was given back to the affiliates), in which it dominated even over otherwise-hit programs like NBC's You Don't Say and ABC's Dark Shadows and One Life to Live. When the show moved to 2:30 PM (1:30 Central) on September 11, 1972 at Procter and Gamble's insistence, the show slid from a solid #2 in the Nielsen ratings to near-last; it has been hypothesized that the show's ratings dropped because many male viewers and teenagers were unable to make it home from work or school earlier in the afternoon to watch. (This would also not be the only time that P&G's insistence on a certain timeslot for one of their soaps would cause a catastrophic drop in ratings, with the same problem plaguing the long-running Search for Tomorrow a decade later.)
By Summer 1975, CBS prepared to make its first-ever expansion of a serial to 60 minutes daily, in response to NBC's lengthening of both Another World and Days of our Lives some months earlier. Unsurprisingly, daytime executives chose the ratings-leading As the World Turns, which faced Days directly at 1:30/12:30. Since CBS' affiliates usually aired newscasts in the 1:00/12:00 access slot, and also would preempt Edge if it returned to 4:30/3:30, CBS had no vacant timeslot into which to expand Edge, and had no choice but to cancel it.[8]
ABC
The audience for Edge had eroded so much that it became CBS' lowest-rated afternoon program, with NBC's The Doctors easily defeating it in the Nielsens for some time. Because of this, CBS informed P&G that it would have to let Edge go. Meanwhile, ABC successfully brought other networks' daytime cancellations into its schedule, namely Let's Make a Deal and The $10,000 Pyramid; it also was the only network at the time to have never had a P&G-packaged program on its schedule. Thus, ABC was enthusiastic about bringing Edge onto its daytime lineup when P&G approached it about doing so. However, officials informed the company that contractual obligations to other programs would not permit the network to admit Edge onto the lineup until December.
This raised a serious problem because CBS wanted to expand As the World Turns when the Fall season began in September, meaning that Edge would have to leave the air for nearly three months. Had this happened, ABC would have probably rescinded its decision to acquire Edge due to near-certain loss of viewer interest caused by the interruption. Fortunately, P&G negotiated with CBS to delay the expansion of ATWT until ABC had an available slot for Edge. On December 1, Edge moved to ABC, and on CBS, ATWT began occupying the 1:30-2:30 block with Guiding Light moving down one half-hour to Edge's old place.
The last CBS episode of Edge (November 28, 1975) ended with the discovery that Nicole Travis Drake was alive, after she had been presumed dead in an explosion eighteen months earlier while on a boating trip with her husband Adam Drake. ABC aired the show beginning on December 1, with a 90-minute premiere. This episode picked up where CBS had left off, with Geraldine Whitney still in a coma, after having been pushed down a flight of stairs in a murder attempt by her daughter-in-law Tiffany's second husband, Noel Douglas. Nicole, with the help of Geraldine's adopted "son", Kevin Jamison, remembered who she was after suffering from amnesia since the explosion. The final scene of that day's episode was an exciting climax in which Serena Faraday, in her "Josie" split-personality, shot her husband on the steps of the courthouse.
Initially, Edge showed promise when it changed networks. It was the first serial to change networks (the only other to do so would be the P&G-packaged Search for Tomorrow which would move from CBS to NBC in 1982); it aired in a late afternoon time slot of 4/3 PM for ABC affiliates in the Eastern and Central time zones, and Noon for ABC affiliates in the Pacific time zone because of a different scheduling pattern for ABC's West Coast feed. At first, the show's overall ratings declined because fewer homes had access to it, because ABC affiliates had opted for local or syndicated programs at the 4/3 slot instead of the network feed for many years, and decided not to abandon the practice. Others tape-delayed the program for morning slots, either the following day or up to two weeks later. Nevertheless, Edge was typically either first (or a close second) in its timeslot for markets that cleared it in its network feed of 4/3, due mainly to the weakness of competing programs on CBS and NBC. Also, the Edge demographics were significantly better on ABC; thus, the network was actually able to charge higher ad rates for it than several more popular series with higher audience ratings.
Despite never recovering the ground it lost from its CBS days (in fact, sliding into the lowest third in the ratings by 1977), Edge's ratings improved slightly once the 1980s began. While the numbers were not as solid, Edge still pulled in ratings in the 5.0 range and improved its position on the ratings list, peaking at 11th in both 1981 and 1982. However, from 1982 on, ratings would fall even further as even more affiliates dropped the show in favor of the aforementioned syndicated offerings. At the end of the 1981-82 television season, Edge pulled in a 5.0 rating. However, with the resulting pre-emptions, the show's rating lowered to a 3.8 in 1983, which caused P&G to lose more money on the program with each passing year.
The series was also broadcasted in Canada on CBC Television since the early 1970s, but after more than a decade, CBC opted in Fall 1982 to drop Edge from its daytime afternoon lineup, replacing it with another ABC soap, All My Children.[citation needed]
In May 1983, P&G dismissed the show's headwriter, Henry Slesar, whose 15-year stint with the soap was at that time the longest in daytime serial history, and appointed a new headwriter, Lee Sheldon. Sheldon modified the show's plot with emphasis on younger characters and even some humor in an effort to help the ailing serial gain new fans. However, more and more ABC affiliates continued to drop the show.
By fall 1984, Edge aired on less than 62% of ABC's affiliates; over two dozen more affiliates planned to drop the series in the first quarter of 1985. Although ABC intended to continue Edge, even offering to move it to a mid-morning timeslot, P&G was unable to continue producing the show as a result of the constant loss of revenue from frequent pre-emptions. Thus, on October 26, 1984, ABC and P&G made a joint announcement that Edge's December 28 broadcast would be its series finale. At this point, the show's ratings were less than half of what they had been at the beginning of the decade; it finished the 1984-85 television season with a 2.6 in only four months of episodes. Edge is the most recent ABC network program to have aired in the 4/3 timeslot to this day; the network followed NBC in giving back the timeslot to its affiliates (NBC had done this in 1979). CBS, which was still programming the 4 PM timeslot with Body Language at the time, joined the other two major networks in returning the slot to its stations in September 1986 once Press Your Luck terminated its run.
Episode status
Most CBS episodes no longer exist. Despite the network ceasing its wiping practice of shows it owned in September 1972, P&G still continued wiping tapes for several more years. Many monochrome and some color episodes were kinescoped (the color kinescopes survive in black-and-white). 45 episodes of the CBS era are known to exist, the best-known of which include the Christmas Day 1974 episode and a September 1975 episode depicting the attempted murder of Geraldine. Some fans also have the second episode of the series (April 3, 1956), which featured Don Hastings, John Larkin and Teal Ames. The first two years of the ABC run also followed this practice, which ceased in 1978 for ABC and all P&G shows.
From August 5, 1985 to January 19, 1989, reruns aired in a daily late-night timeslot on cable's USA Network, transmitting episodes from June 1981 up to the series finale.
From August 2006 to January 2009, P&G made several of its classic soap operas available, a few episodes at a time, through AOL Video Service, downloadable free of charge. AOL downloads of The Edge of Night commenced with episode #6051 from July 17, 1979.
See also
- Perry Mason
- Perry Mason (radio)
- The Edge of Night Recasts
- The Edge of Night on MemorableTV.com
References
- ^ Cox, Jim, Radio Crime Fighters, 2002, p. 201, McFarland, Jefferson, North Carolina, ISBN 0786413905
- ^ a b Lackmann, Ronald W.. The encyclopedia of American radio: an A-Z guide to radio from Jack Benny to Howard Stern. Facts On File. ISBN 0816041377.
- ^ The Edge of Night Credits, At minute 1:09, viewed Feb.24, 2011.
- ^ Edge of Night 50's Closing Credits, At minute 00:41, viewed Feb.24, 2011.
- ^ Edge of Night 50's Closing Credits, At minute 00:44, viewed Feb.24, 2011.
- ^ a b c d Edge of Night 50's Closing Credits, At minute 00:47, viewed Feb.24, 2011.
- ^ Edge of Night 50's Closing Credits, At minute 00:55, viewed Feb.24, 2011.
- ^ 'As World Turns' on CBS Will Expand to Hour Dec.1
External links
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